Mobile entertainment is becoming a broad-based development that provides opportunities, obstacles, and threats for today’s mobile service operators:

The opportunities are for cell phone services to make more money selling upgraded packages of rich media content.

The obstacles are creating business models and infrastructures that can deliver the content reliably and securely.

The threat is that unlimited data packages, broadcast overlay networks, or alternative wireless broadband approaches may “bypass” the control that cell phone operators have traditionally maintained over their customers. The “walled garden” service packages that have been the mainstay of popular cell phone services may be “dis-intermediated” by competing alternatives.

This white paper uses recent In-Stat research to answer such questions as:

• What activities are included in the umbrella of “mobile entertainment”?
• How interested are consumers in going mobile?
• Which age groups are going to surprise the market by “getting on board” with mobile entertainment?
• How fast will alternative delivery services, like WiFi and WiMAX, become viable?
• What types of mobile video services will gain the most acceptance from consumers?

For more in-depth insight into this space, attend In-Stat/iHollywood Forum’s Webinar:

Related Research:

US Attitudes about Mobile Communications and Entertainment

Wireless Operators May Lose Control of Mobile Video

Worldwide Demand for Wi-Fi/Cellular Combo Phones

3G, Wi-Fi, WiMAX and Others Battle for Wireless Supremacy

Mobile TV Broadcasts: Coming Soon to a Cell Phone Near You!

Worldwide Mobile Video Infrastructure

Online Music and Video: New Distribution Channels Emerge