In-Stat’s Jim McGregor, Principal Analyst and Research Director moderated an hour-long webinar featuring a video Q & A discussion with industry experts on the most critical issue for the mobile Internet: what will be the business models that allow for competition, innovation, and profitability in all parts of the value chain.

Joining Jim will was:

• Seshu Madhavapeddy, general manager of Texas Instruments’ Mobile Internet Device business
• Michael Woodward, vice president of AT&T responsible for smart device and laptop products
• Bob Sullivan, the President and CEO of Sullivan & Associates

Among the topics of discussion were the following:

• What are consumers more willing to pay for: devices, content, and/or services?
• What are potential business models?
• Pay-as-you-go services vs. unlimited access
  • Revenue sharing between content and service providers
  • Subsidizing the cost of devices with the service or content
  • Subsidizing through advertising revenue
  • Closed devices and dedicated service plans vs. open devices and multi-unit service plans
  • And the plethora of other options and combinations
• Do new devices and services cannibalize existing devices and services?
• Other issues that may impact business models and adoption rates, such as Digital Rights Management (DRM)

Don’t miss this opportunity to gain a unique understanding of one of the industry’s most promising segments and the most pressing issue for the electronics industry as we address the business model challenges created by MIDs.

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Replay for the first three webinars are available at www.instat.com and www.ti.com/wirelesspresentations. The first webinar on the MID Market Overview addressed the definition of a MID and the huge potential for this emerging device segment, the second discussed some of the design considerations for the processors/SoCs and systems architectures, and the third focused on the issues of a changing software stack from the OS to the browser to the applications.