In-Stat - The DTV Transition

The DTV Transition Will Have Far-Reaching Effects and Provide Dozens of Story Opportunities

On February 17, 2009, nearly 1,600 full power TV stations in the United States will turn off their analog transmissions. This epochal event will have many far-reaching effects on the entire television market. To help you properly cover this upcoming transition, In-Stat has created a “primer’ for members of the press which includes talking points and contact information so you can quickly get up to speed on a wide variety of issues related to the DTV Transition.

Available for free download, it includes:

Important URLs for Inclusion in Stories and for Additional Information
In-Stat Consumer Survey Data Regarding Awareness of the Transition
A Technical Explanation of What the Transition Entails
What Stations the Mandate Applies to
The Implications for Consumers
The Number of TV Sets That Are Currently Receiving Analog Signals
What the Government is Doing to Aid in the Transition
The Impact on the DTT Set Top Box Market
Implications for Cable, DTH Satellite, and Telco TV Providers

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Table of Contents

DTV Transition Will Have Far-Reaching Effects and Provide Dozens of Story Opportunities
- A Quick Look at Digital Terrestrial Television (DTT)
19.39 Megabits-per-Second (Mb/s) of Digital Data from Each DTV Station
What a Local Digital Terrestrial TV (DTT) Station Can Deliver
- High Definition TV Comes in Two “Flavors”
- More Than One TV Program Stream, or “Multicasting”
- Electronic Program Guide (EPG) Information
- Non-Video Programming Services
- Datacasting and Digital Signage
- Mobile Video and the Proposed ATSC Mobile and Handheld Specifications
Over-Arching Industry Website for DTV Transition
Ten Constituencies Have a Stake in the DTV Transition
- US Congress, FCC, and NTIA.
- US Full Power Broadcasters
  - Radio and Television News Directors Association
  - ATSC M&H and the Open Mobile Video Coalition
- US Low Power Broadcasters
- US Consumers Who Currently Use an Antenna
  - NTIA Subsidized DTV Converter Boxes
  - In-Stat Report About Digital Terrestrial TV Set Top Boxes
- US Consumers Who Currently Get Subscription TV
- US Major Cable TV Companies
  - Cable TV is All About Allocating a Finite Number of 6-MHz-Wide Channels
  - FCC Requirement for “Dual Must Carry”
- US Smaller Cable TV Companies
  - In-Stat Reports About the Cable TV Industry
- US Direct-to-Home Satellite Companies
  - DirecTV
  - EchoStar’s DISH Network
  - In-Stat Reports about Satellite TV
- US TelcoTV (IPTV) Companies
  - Qwest
  - Verizon FiOS
  - AT&T U-Verse
  - In-Stat Reports About TelcoTV
- Consumer Electronics Manufacturers
  - CEA Leading the Industry for Informing Consumers About DTV Transition
  - In-Stat Reports about Consumer Electronics
Links to Reed Business Information Sites
Links to Consumer Electronic Product Reviews and Blogs
Links to Industry Associations
Technical Issues Pertaining to NTIA Subsidized Set Top Boxes
Major US Television Station Group Owners

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About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.