Mobile Internet Calls for Open Devices—A China Perspective

The mobile Internet device (MID) is a new category of consumer-oriented device tailored to Internet on-the-go. Compared with other devices that have Internet capability, such as notebooks, netbooks, and smartphones, these mobile devices combine functionality, portability, and connectivity.

This whitepaper includes an analysis of the MID market in China, its ecosystem, current and potential users, and a forecast of both x86-based and ARM-based shipments. In addition, this paper provides an evaluation of mobile device initiatives and the challenges to the mobility environment.

Table of Contents

• Executive Summary
  • Consumer Demand Is for Web-Based Internet, Not WAP
  • MID the Best Solution for Mobile Internet
  • MID Ecosystem Becoming Mature
  • MID Shipments in China May Hit 7.2 Million by 2012
• MID Introduction
  • Definition of MID
  • MIDs Tailored to Mobile Internet
  • MIDs Best for Mobile Internet
• Consumer Demand for MIDs
  • Mobile Internet Users in China
  • Potential Users of MIDs
    • Business Professionals
    • Media-Savvy Consumers
    • Young Adults
• MID Usage Analysis
  • MIDs Meet Demand for On-the-Go Communication, Business, Information, and LBS
  • MIDs Meet Demand for On-the-Go Communication and Multimedia
  • MIDs Meet Demand for On-the-Go Sharing
• Mobile Device Initiatives Update
  • Web-Based Mobile Internet Approaching
  • Apple
  • Google
  • Nokia
    • What Does It Means to the Industry?
    • What are the Challenges for Symbian Foundation?
  • Intel
  • Summary
• MID Ecosystem Update
  • Mobility Environment
    • MIDs Will Provide Returns to Operators
  • Internet Content and Applications
  • Devices
    • Attitudes Toward MIDs
    • Chipsets
    • Software
    • Device Models
    • Devices Summary
• Key Drivers and Barriers
  • Drivers
    • Consumer Demand for Internet Experience on MIDs
    • Development of Internet Applications
    • Maturity of MID Value Chain
  • Barriers
    • Lack of Device Models
    • High Price
    • Connectivity Limitations
    • Lack of Rich Mobile Applications
• Forecasts
• Methodology

List of Tables

• Table 1. Comparison of Notebooks, Netbooks, MIDs, and Smartphones
• Table 2. N810 Form Factors
• Table 3. Comparison Between x86-Based and ARM-Based Chipsets
• Table 4. Optimistic and Conservative Forecasts for MID Shipments, 2008–2012 (in Millions)

List of Figures

• Figure 1. Optimistic and Conservative Forecasts for MID Shipments in China, 2008–2012 (in Millions)
• Figure 2. Samples of MIDs
• Figure 3. Internet Experience and Portability
• Figure 4. Internet On-the-Go
• Figure 5. Growth in China’s Mobile Internet Users (in Millions)
• Figure 6. Overview of China’s Internet and Mobile Users in 2008
• Figure 7. Preferred Content/Applications for Mobile Internet
• Figure 8. Preferred Content/Applications for PC Internet
• Figure 9. Android’s Architecture
• Figure 10. Nokia N800 & N810
• Figure 11. Atom Processor and System Controller Hub
• Figure 12. Roadmap of Intel’s Processing Technology
• Figure 13. Moblin’s Role in the Ecosystem
• Figure 14. Moblin Software Architecture
• Figure 15. 3G Subscriber Forecasts for China, 2008–2012
• Figure 16. Wi-Fi Hotspots Forecast, 2006–2012
• Figure 17. ARPU Changes in 2006, 2007, and 2008
• Figure 18. Alexa’s Global Internet Traffic Rankings
• Figure 19. Worldwide Share of Online Time
• Figure 20. Internet and Mobile Internet Trends
• Figure 21. Current Customized MID Applications
• Figure 22. Current MID Vendors
• Figure 23. Optimistic and Conservative Forecasts for MID Shipments, 2008–2012 (in Millions)