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Summary
Mobile TV has created quite a stir in the technology and communications community with a promise of grandeur. This promise is easy to understand in that mobile TV combines the greatest communications trend in the last 20 years, mobility, with the people's love of TV.
Mobile TV, however, has been a disappointment to many. After many years of digital standards melees, the growth of subscription based digital TV subscriptions has not materialized to the degree that was originally anticipated, despite some impressive service offerings that have been brought to market.
There has been an alternative to the subscription based mobile digital offerings that has been gaining momentum. The alternative utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming, essentially creating analog mobile TV. The analog mobile TV phenomenon found its genesis in China has since spread to other regions of the world, dependent only on the existence of available free-to-air broadcast signals.
In-Stat predicts a worldwide user base of 54 million consumers in 2009, signaling the arrival of mobile TV in the global mass market. The white paper, “Analog Mobile TV: The World's Most Widely Available Option for Mobile TV,” predicts 6x growth to 300 million users by 2013 and highlights common global mobile TV usage trends revealed by primary research conducted by Telegent in Brazil, Colombia, Indonesia and Turkey.
Table of Contents
- Introduction
- Overview of Mobile TV
- 3G Mobile TV Services
- Digital Broadcast
- Over-the-Top
- Analog Broadcast
- The World Is Going Digital. Why Does Analog Mobile TV Make Sense?
- Compelling Arguments…But Are There Devices?
- Analog Mobile TV Outlook
- Analog Mobile TV Users’ Insights: Survey Methodology
- Analog Mobile TV Users’ Insights
- Programming Watched
- Frequency of Viewing
- Length of Daily Viewing Time
- Mobile TV Viewing Experience
- Circumstance of Use
- Conclusion
List of Tables
- Table 1. Comparison of Analog Free-to-Air Mobile TV Versus Subscription-Based Digital Broadcast Mobile TV
- Table 2. Comparison of Cellular Subscribers and ARPU Generated by Region
- Table 3. The Sample Sizes for Survey
List of Figures
- Figure 1. Examples of Analog Mobile TV Handsets
- Figure 2. Worldwide Forecast of Analog Free-to-Air Mobile TV Installed Base (in Millions)
- Figure 3. Programming Watched by Analog Mobile TV Survey Respondents
- Figure 4. Frequency of Viewing of Analog Mobile TV Respondents by Country
- Figure 5. Amount of Time Spent Watching Mobile TV
- Figure 6. Respondents Reporting “Excellent” or “Good” on Mobile TV Viewing Experience Characteristics by Surveyed Geography
- Figure 7. Circumstance of Use Reported by Mobile TV Survey Respondents
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