The mandatory sign off of analog television in the US is only a year away, and most broadcasters are expecting to meet the digital transition deadline. With this transition, many see a unique opportunity to introduce consumers to alternative modes of accessing programming. Local TV is already available on the Internet and on cell phones. But, are consumers ready for what they have to offer?

5 recent In-Stat studies include primary research performed directly with viewers themselves to gauge their current viewing habits and their willingness to change the ways in which they access video content.

US TV Viewer Survey: Online Bids to Usurp Pay-TV

Will online entertainment services have an impact on today’s subscription and premium TV markets? In-Stat recently fielded a survey of 1,266 consumers who have a broadband connection, a TV set, and are 18 years of age, or older. Within the next three years, more than 16 million US TV households may be using their broadband service more than they use their TV sets today. This report covers US consumer attitudes and perceptions about TV viewing, media, and online habits. It provides analysis of a recent In-Stat survey of US consumers regarding their media consumption habits.
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Wireless Operators Worldwide May Lose Control of Mobile Video

As with most new technologies, there is worldwide debate about the capabilities and benefits of mobile video and mobile TV services. However, there has been little discussion about which of these services would be of the most interest to the people who would actually use them. This research covers the market for mobile video. It includes an overview of the types of mobile video and the competing groups that are trying to promote their own standards. It also looks carefully at the attitudes of US consumers about the four most prevalent mobile video delivery scenarios, based on an In-Stat survey. It also includes an extensive discussion about "time-shifting" and "place-shifting" technologies that send video from home video files and set-top boxes to remote devices, including cellphones, and strategies for mobile operators to take advantage of those services.
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US Consumer Attitudes About Mobile Communications and Entertainment

Mobile entertainment is about more than video. Informational services, still image photos, games, and music round out the mix. Unlimited data packages also open up the Internet as a "bypass" that will compete against specialty services that come directly from a cell phone service. This report covers the market for mobile entertainment and communications services in the United States. It also contains extensive analysis of a 2007 In-Stat consumer survey about mobile entertainment and data services including public perceptions of, and attitudes towards, various services.
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Big Trends in Future Cellphones 2007-2012

The years, 2007–2012, will provide handset vendors and component suppliers with opportunities to reshape consumers' understanding of mobile devices, mobile computing, and mobile connectivity, adding to the virtuous cycle that expands the number of users and usage of mobile networks. Predicting the make up of future mobile phones requires an understanding of the factors having the greatest influence on customer demand and operator requirements. This research covers the worldwide market for mobile handsets. It describes the background of the four influences impacting the handset ecosystem over the next five years. It also discusses each of the areas affected by these influences, including semiconductors and components, connectivity options, and applications. Results of a US consumer survey about current handset usage, as well as consumers’ feedback on problems and desired enhancements to their handsets are analyzed.
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US Cable TV Operator Survey: Competition Reshapes the Industry

Cable TV operators in the United States continue to invest in their networks and roll out new services. A key reason driving this investment has been the increasing competitiveness of the US pay-TV market.

The introduction of telco TV services by companies such as Verizon and AT&T, coupled with the growth of satellite TV service providers, like DirecTV and EchoStar, are pushing cable operators to develop new revenue streams, while at the same time, hang on to their existing video subscribers.

In order to see how US cable TV operators plan to counter this emerging competitive threat, In-Stat recently surveyed 50 US cable TV systems operators about the status of their cable systems. We asked the cable operators over 60 questions about their current systems, and this report provides the results.
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Mobile Entertainment Evolves in the Real World

The Evolution of Online Entertainment UGC & Broadcast TV Merge on the Internet

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