Emerging Handheld Game Platforms: It’s Not Just Game Boy Anymore

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Report Abstract, Table of Contents, Tables, Figures

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Emerging Handheld Game Platforms: It’s Not Just Game Boy Anymore

Service: Internet & Emerging Consumer Products
Report Number: IN0401151ID
Publication Date: April 2004
Number of Pages: 29
Report Price: $2,795 U.S. Dollars
Analyst: Brian O'Rourke

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Abstract
The handheld gaming market has suddenly become crowded. Long the sole territory of Nintendo’s Game Boy line, three new handheld consoles have come, or are coming to the market: the Nokia N-Gage, Tapwave Zodiac and Sony PlayStation Portable (PSP). Though all three of these emerging handheld platforms emphasize gaming, they offer other features, ranging from digital audio players to Bluetooth capability, to mobile phone functionality that make them new types of consumer convergence devices.

All three of these new platforms have higher prices, and are targeting an older demographic than the incumbent Game Boy platform, but none can escape Nintendo’s long shadow. In the face of the emerging competition, Nintendo is not sitting still, offering new product lines and accessories.

This report includes in-depth analysis and forecasts for the emerging handheld platforms, as well as for Nintendo’s platforms. Shipment and revenue forecasts through 2008 are provided for the Nokia N-Gage, Sony PSP, Tapwave Zodiac, Nintendo Game Boy Advance SP, next-generation Nintendo Game Boy, and the Nintendo DS. Analysis of the mobile phone and PDA gaming markets are also provided. Results from In-Stat/MDR’s technology panel survey on emerging handheld platforms are provided as well.

Table of Contents

Executive Summary
Methodology
Introduction
Emerging Handheld Game Console Survey Results
Suppliers
- Nokia N-Gage
- Platform
- Marketing
- Shipment Forecast
- Sony PSP
- Platform
- Marketing
- Shipment Forecast
- Tapwave Zodiac
- Platform
- Marketing
- Shipment Forecast
- Nintendo
- Platforms & Marketing
- Shipment Forecasts
- Other Handheld Gaming Platforms
- Mobile Phones
- PDAs/Handheld PCs
Review & Forecast

List of Tables

Table 1. Nokia N-Gage Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
Table 2. Sony PSP Shipment & Revenue Forecast 2004 - 2008 (Units & $ in Thousands)
Table 3. Tapwave Zodiac Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
Table 4. Game Boy Advance/Advance SP Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
Table 5. Game Boy Next Generation Shipment & Revenue Forecast 2006 - 2008 (Units & $ in Thousands)
Table 6. Nintendo DS Shipment & Revenue Forecast 2004 - 2008 (Units & $ in Thousands)
Table 7. Total Handheld Gaming Platform Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)

List of Figures

Figure 1. Total Handheld Gaming Platform Shipment Forecast 2003 - 2008 (Units in Thousands)
Figure 2. Which, if any, of the following handheld gaming devices have you heard of? (Please check all that apply, N = 956)
Figure 3. These handheld devices offer wireless, mobile, multiplayer gaming. How interested are you in owning one of these devices? (N = 956)
Figure 4. How much would you be willing to pay for such a device? (N = 270)
Figure 5. Nokia N-Gage
Figure 6. Tapwave Zodiac
Figure 7. Nintendo Game Boy Advance SP
Figure 8. Total Handheld Gaming Platform Shipment Forecast 2003 - 2008 (Units in Thousands)

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.