Table of Contents

• Executive Summary
  
• Methodology
  
• Overview
  
• The Worldwide Music Industry
  
  • 2003 Global Music Statistics
    
  • Legal Issues and Digital Audio
    
  • 2003: A Turning Point for Online Services
    
    • Who is downloading?
      
      • Have You Downloaded Music From the Internet in the Last 12 Months?
        
        • Demographics of Those Respondents Who Have Downloaded Music
          
      • Did You Pay for Any of the Downloaded Music?
        
        • Demographics of Those Respondents Who Have Paid for Downloaded Music
          
      • What Online Service(s) Have You Used?
        
    • Online Service/Distribution Hurdles
      
  • Online Music Forecast
    
• Portable Digital Music Players
  
  • Consumer Perspective
    
    • RTS Survey Results
      
      • Which of the Following Types of Electronic Devices Do You Currently Own?
        
      • Do You Own a Digital Audio or MP3 Player?
        
        • Demographics Digital Audio Player Owners
          
        • Characteristics and Products/Services Owned by Respondents Who Have Digital Audio Players
          
      • How Likely are You to Purchase a Portable Digital Audio or MP3 Player in the Next 12 Months?
        
        • Demographics of Respondents Who are "Very, or Extremely Likely" to Purchase a Digital Audio or MP3 Player in the Next 12 Months
          
        • Characteristics and Products/Services Owned by Respondents Very or Extremely likely to Purchase a Digital Audio Player in the Next 12 Months
          
      • How Much Would You be Willing to Pay for a Digital Audio or MP3 Player?
        
  • Technology Adoption Panel (TAP) Survey Results
    
    • Overall Respondent Demographics (Base = 956)
      
    • Survey Results
      
      • Which of the following electronic devices do you currently own, or are you interested in buying?
        
        • Who owns an MP3 player?
          
      • What type of MP3 player do you own?
        
        • Respondent Demographics By Type of Player Owned
          
      • Do you use your HDD MP3 player for anything besides music?
        
      • Who is the manufacturer of your MP3 player?
        
        • Demographics By Manufacturer
          
      • How much memory did player come with?
        
      • Have you downloaded music from the Internet?
        
        • Who has downloaded music?
          
      • Have you paid for any of the music you downloaded?
        
        • Who has paid for it?
          
      • Does your MP3 player have expansion slot?
        
        • What capacity card do you use?
          
        • Demographics by Type of Player: Total sample
          
        • Demographics by Type of Player: Those who already have a player
          
        • Demographics by Type of Player: Those who do not already have a player
          
      • Ideally, how much memory would you like your MP3 player to have?
        
      • What price are you willing to pay for an MP3 player?
        
  • Manufacturers
    
    • Aiwa
      
    • Apple
      
    • Archos
      
    • Creative Labs
      
    • Dell
      
    • iRiver
      
    • Panasonic
      
    • Philips
      
    • RCA
      
    • Rio
      
    • Samsung
      
    • Sony
      
    • Others Worth Noting
      
  • Portable Player Components
    
    • Processors
      
      • Cirrus Logic
        
      • Texas Instruments (TI)
        
      • PortalPlayer
        
      • SigmaTel
        
    • Memory
      
      • Flash Memory
        
      • Hard Disk Drives (HDD)
        
      • Revolving Media (CD and MiniDisc)
        
      • Breakdown of 2003 Portable Audio Market by Memory Format
        
    • New Connectivity Methods
      
      • Wireless
        
      • USB On-The-Go (OTG)
        
  • Portable Player Forecasts
    
    • 2003 Portable Player Manufacturer Market Shares (Solid State and HDD players only)
      
      • 2003 Total Unit Shipment (Flash and HDD) Market Shares
        
      • 2003 Market Shares Flash and HDD Individually
        
    • Worldwide Unit Shipments
      
    • Worldwide Revenues
      
      • Regional Distribution of Unit Shipments
        
    • Market Trends: Portable Digital Music Players
      
• Digital Audio Products for the Home: Jukeboxes and Receivers
  
  • Digital Audio Jukebox/ Receiver Forecast
    
    • Digital Audio Jukeboxes
      
    • Digital Audio Receivers
      
• The Digital Audio Market for 2004
  

List of Tables

• Table 1. Comparison of Some US-based Online Music Services
  
• Table 2. Demographics of Those Who Have Downloaded Music From the Internet
  
• Table 3. Those Who Have Paid For Downloaded Music (Base =60)
  
• Table 4. Online Service(s) Used (Base = 60)
  
• Table 5. Total Online Music Sales (US$ Thousands)
  
• Table 6. Demographics of Those Who Own Digital Audio Players (Base = 231)
  
• Table 7. Characteristics and Products/Services Owned by Respondents Who Have Digital Audio Players (Base = 231)
  
• Table 8. Demographics of Those Very or Extremely Likely to Purchase an MP3 Player (Base = 49)
  
• Table 9. Characteristics and Products/Services Owned by Respondents Very or Extremely Likely to Purchase a Digital Audio Player (Base = 49)
  
• Table 10. Electronic Devices Currently Owned (Base = 956)
  
• Table 11. Demographics of Those Owning an MP3 Player (Base = 283)
  
• Table 12. Type of MP3 Player Owned (Base= 283): Multiple responses accepted
  
• Table 13. Demographics of Respondents By MP3 Player Type
  
• Table 14. Who is the Manufacturer of Your MP3 Player (Base = 283)
  
• Table 15. Demographic Information By Manufacturer
  
• Table 16. How Much Memory Did Your MP3 Player Come With? (Base= 283)
  
• Table 17. Who are the Respondents Who Have Downloaded Music (Base = 155)
  
• Table 18. Who are the Respondents Who Paid For Their Downloaded Music (Base=52)
  
• Table 19. If Your MP3 Player Has an Expansion Slot, What Capacity Memory Card Do You Use? (Base = 139)
  
• Table 20. What Type of MP3 Player Would You Buy? (Base =433)
  
• Table 21. Demographics By Type of Player Respondents Would Buy (Total Sample)
  
• Table 22. Demographics By What Type Would Buy (Already Own One)
  Table 23. Demographics By What Type Would Buy (Don't Already Own One)
  Table 24. How Much Capacity Would You Like Your MP3 Player to have? (Base = 433)
  Table 25. 2003 Worldwide Solid State and HDD Portable Digital Audio Player Unit Shipments (Units in Thousands)
  Table 26. 2003 Worldwide Portable Digital Audio Player Unit Shipments Separated By Solid State and HDD (Units in Thousands)
  Table 27. Portable Digital Music Player Unit Shipment Forecast: 2002-2008 (Units in Thousands)
  Table 28. Portable Digital Music Player Revenue Forecast: 2003-2008 (US$ in Thousands)
  Table 29. Solid State/HDD Portable Players Regional Shipments Forecast: 2003-2008
  Table 30. Digital Audio Jukebox Unit Shipment Forecast (Units in Thousands)
  Table 31. Digital Audio Receiver Unit Shipment Forecast (Units in Thousands)

List of Figures

• Figure 1. Total Portable Audio Player Market 2003-2008
  
• Figure 2. Have You Downloaded Music From the Internet in the Last 12 Months? (Base = 636)
  
• Figure 3. Did You Pay for any of the Downloaded Music?
  
• Figure 4. Which of the Following Types of Electronic Devices Do You Currently Own? (Base = 1000)
  
• Figure 5. Respondents Who Own a Digital Audio Player 2004 vs. 2002 and 2001
  
• Figure 6. Interest in Purchasing a Portable Digital Audio Player: 2002 vs. 2004
  
• Figure 7. Price Willing to Pay for a Digital Audio Player (2002 Base = 122, 2004 Base = 136)
  
• Figure 8. Total Survey Respondent Age Groups
  
• Figure 9. Total Survey Respondent Gender
  
• Figure 10. Total Survey Respondent Annual Household Income
  
• Figure 11. Do You Use Your HDD MP3 Player For Anything Besides Music
  
• Figure 12. Have You Downloaded Music From the Internet (Base = 283)
  
• Figure 13. Have You Paid For Any of Your Downloaded Music?
  
• Figure 14. Does Your MP3 Player Have and Expansion Slot (Base = 283)
  
• Figure 15. How Much Capacity Would You Like Your MP3 Player to have? (Base =433)
  
• Figure 16. Price Willing to Pay For MP3 Player? (Base =433)
  
• Figure 17. iPod Mini
  
• Figure 18. Archos Gmini 120
  
• Figure 19. Creative Rhomba
  
• Figure 20. iRiver IFP-599T
  
• Figure 21. Philips HDD 060
  
• Figure 22. RCA RD-2762 and RD-2854
  
• Figure 23. SamsungYH-800
  
• Figure 24. Breakdown of 2003 Portable Audio Market by Memory Format
  
• Figure 25. Solid State and HDD Portable Digital Music Players: Manufacturer Market Shares in 2003
  
• Figure 26. Manufacturer Market Shares in 2003: HDD and Flash
  
• Figure 27. Solid State/HDD Portable Players Regional Shipments Forecast: 2003-2008

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.

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