US Cable TV Operator Survey: Capitalizing On Expanded Digital Services

	Client Login Search Contact Us Home

Market Research Report Information
Report Abstract, Table of Contents, Tables, Figures

| | | | | | | |

US Cable TV Operator Survey: Capitalizing On Expanded Digital Services

Service: Multimedia Broadband Services & Infrastructure
Report Number: IN0401189MB
Publication Date: January 2004
Number of Pages: 75
Report Price: $3,995 U.S. Dollars
Analyst: Gerry Kaufhold

Members Only: Full text HTML , PDF
Purchase This Report Online
Contact a Sales Representative

Abstract
In-Stat/MDR’s sixth annual survey of fifty US Cable TV system operators shows that total Cable TV subscriber growth is flattening out, and long-term revenue gains are contingent upon the introduction of, and expansion of, new digital video, data, and voice services.
Most respondents reported that penetration of their Digital Cable TV services is currently between 20% and up to 39%. Cable operators believe that they can eventually achieve 50%, or higher, “take rates” for their ever-expanding menu of digital services.
High Definition TV (HDTV) is more widely available than Video-On-Demand (VOD) services. Personal Video Recorder (PVR) services are also experiencing fast-growth. Twenty-nine respondents plan to be providing HDTV, twenty-two plan to be offering VOD, and nineteen plan to be offering PVR services within 12 months.
CableLabs developed the CableCARD specification to enable a device to decode encrypted, or scrambled, “content” delivered from Cable TV systems. Seven respondents reported that they plan to support CableCARD devices on their systems within the next 12 months, indicating industry awareness and emerging plans to use CableCARD products.

Table of Contents

Executive Summary
Methodology
- Acknowledgements
- Previously Published Reports That Provide Forecasts And More In-Depth Analysis
Overview: The US Cable TV Industry
- US Cable Industry Statistics
The Hierarchy of Our Presentation
Overview Of Key System Characteristics
Channel Allocation Strategies For Triple Play Services
Cable Modem Service Characteristics
- Penetration Of Cable Modem Services
- Penetration Of Leased Cable Modem Equipment
- Penetration Of Subscriber-Owned Cable Modem Equipment
- Penetration Of Business Cable Modem Subscribers
Set Top Box Characteristics
- Penetration Of Set Top Boxes
- Average Number Of Set Top Boxes Per Premium Subscriber
- Penetration Of Analog Set Top Boxes
- Penetration Of Digital Set Top Boxes
- Penetration Of Digital Set Top Boxes With Hard Disk Drives
Video-On-Demand Services
- Does Your System Currently Offer VOD Services?
- Penetration Of VOD Services
- Does Your System Plan To Offer VOD Within 12 Months?
High Definition TV Services
- Does Your System Currently Offer HDTV Services?
- Penetration Of HDTV Services
- Does Your System Plan To Offer HDTV Within 12 Months?
Personal Video Recorder Services
- Does Your System Currently Offer PVR Services?
- Penetration Of PVR Services
- Does Your System Plan To Offer PVR Services Within 12 Months?
Operator Plans For CableCARD Devices
- A Summary Look At Advanced Services
  - Video-On-Demand Services Penetration Less Than 20%
  - High Definition TV Services More Prevalent Than VOD
  - Personal Video Recorder Services
  - Use Of CableCARD Devices
Status Of "Triple Play" Services
- The Services Are Designed To Be Purchased In A "Bundle"
  - Digital Video Services
  - High-Speed Data Services
  - Cable Telephone Services
  - Penetration Of Digital Video Services
  - Penetration Of High-Speed Data Services
  - Penetration Of Cable Telephone Services
  - Percentage Of Subscribers With A Two Service Bundle
  - Percentage Of Subscribers With A Three Service Bundle
- A Summary Look At "Triple Play" Services
Cable System Infrastructure
- Which Satellite Service Provides Programming?
- Interest In Providing Direct-To-Home Service Enhancements?
- Primary Supplier Of Electronic Program Guide Software
- Primary Supplier Of TV Listing "Grid" Services
- Company That Provides VOD Servers
- Company That Provides Advertising Insertion Servers
- Company Providing Personal Video Recorder Set Top Boxes
- What Company Provides Your Cable Billing System?
Capital Expenditures
- Trend For Capital Expenditures Is Downward
Further Analysis And Forecasts For HDTV Cable TV Services
- How Many Households Will Have Access To HDTV Programming?
  - HDTV Coming From Many Sources
- Digital Cable TV Systems Offer HDTV
  - Plug & Play "Connects" TVs To Digital Cable
  - Multiple HDTV Channels From Satellite Services
  - Copy Protection Still A Hot Issue
- 36 Million US TV Households To Have HDTV By 2007
  - US Cable HDTV Households To Be Nearly 10 Million By 2008

List of Tables

Table 1. US Cable TV Statistics
Table 2. Mix Of Respondents By Market Size (percent of respondents by market size, number of respondents by market size)
Table 3. Mix Of Respondents by System Size (percent of respondents by market size, number of respondents by system size)
Table 4. Penetration of Digital Subscribers As Percent Of Total System (percent of total subscribers who are getting digital services)
Table 5. Bandwidth on Main Cable Trunk (bandwidth of main cable trunk)
Table 6. Number Of Headends On Entire Cable System (number of headends on entire cable system)
Table 7. Number of 6 MHz Channels Currently Available (respondents answers identifying number of 6 MHz channels available)
Table 8. Number of 6 MHz Channels Available In 12 Months (respondents answers identifying number of 6 MHz channels available in 12 months)
Table 9. Number of 6 MHz Channels Currently Available From Main Headend Used For Analog Video Services (respondents answers identifying number of 6 MHz channels used for analog video services)
Table 10. Number of 6 MHz Channels From Main Headend Used For Analog Video Services In 12 Months (respondents answers identifying number of 6 MHz channels used for analog video services)
Table 11. Number of 6 MHz Channels Currently Used For Digital Video Services (respondents answers identifying number of 6 MHz channels used for digital video services)
Table 12. Number of 6 MHz Channels Planned For Digital Video Services in 12 months (respondents answers identifying number of 6 MHz channels used for digital video services in 12 months)
Table 13. Number of 6 MHz Channels Currently Used For Video-On-Demand Services (respondents answers identifying number of 6 MHz channels used for Video-On-Demand services)
Table 14. Number of 6 MHz Channels To Be Used For Video-On-Demand Services in 12 Months (respondents answers identifying number of 6 MHz channels to be used for Video-On-Demand services in 12 months)
Table 15. Number of 6 MHz Channels Currently Used For High Definition TV Services (respondents answers identifying number of 6 MHz channels used for High Definition TV services)
Table 16. Number of 6 MHz Channels To Be Used For High Definition TV Services in 12 Months (respondents answers identifying number of 6 MHz channels to be used for High Definition TV services in 12 months)
Table 17. Number of 6 MHz Channels Currently Used For Cable Modem Services (respondents answers identifying number of 6 MHz channels used for Cable Modem services)
Table 18. Number of 6 MHz Channels To Be Used For Cable Modem Services in 12 Months (respondents answers identifying number of 6 MHz channels to be used for Cable Modem services in 12 months)
Table 19. Number of 6 MHz Channels Currently Used For Telephone Services (respondents answers identifying number of 6 MHz channels used for Telephone services)
Table 20. Number of 6 MHz Channels To Be Used For Telephone Services in 12 Months (respondents answers identifying number of 6 MHz channels to be used for Telephone services in 12 months)
Table 21. Percent Of Subscribers Who Subscribe To Cable Modem Services (respondents answers identifying percentage of total subscribers that also take Cable Modem services)
Table 22. Percent Of Cable Modem Subscribers Who Lease Their Equipment From The Operator (respondents answers identifying percent of Cable Modem subscribers who lease their equipment)
Table 23. Percent Of Cable Modem Subscribers Who Provide Their Own Equipment (respondents answers identifying percentage of Cable Modem subscribers who provide their own equipment)
Table 24. Percentage Of Cable Modem Subscribers That Are Businesses (respondents answers identifying the percentage of subscribers that are businesses)
Table 25. Percentage of Subscribers Currently Using A Set Top Box (respondents answers identifying the percentage of their subscribers who currently use a set top box)
Table 26. Average Number of Set Top Boxes Per Household (respondents answers identifying the average number of set top boxes per household)
Table 27. Percent Of Subscribers Using Analog Set Top Boxes (respondents answers identifying percentage of subscribers using analog set top boxes)
Table 28. Percent Of Subscribers Using Two-Way Digital Set Top Boxes (respondents answers identifying percentage of subscribers using two-way digital set top boxes)
Table 29. Percent Of Subscribers Using Two-Way Digital Set Top Boxes That Include A Hard Disk Drive (respondents answers identifying percentage of subscribers using two-way digital set top boxes that include a hard disk drive)
Table 30. Does Your System Currently Offer Video-On-Demand Services? (Respondents answers identifying the status of VOD services)
Table 31. Percent of Subscribers Currently Getting Video-On-Demand Services (respondents answers identifying percentage of subscribers currently receiving Video-On-Demand services)
Table 32. Does Your System Plan To Offer Video-On-Demand Services in 12 Months? (Respondents answers identifying the status of VOD services)
Table 33. Does Your System Currently Offer High Definition TV Services? (Respondents answers identifying the status of HDTV services)
Table 34. Percent of Subscribers Currently Getting High Definition TV Services (respondents answers identifying percentage of subscribers currently receiving HDTV services)
Table 35. Does Your System Plan To Offer High Definition Services in 12 Months? (Respondents answers identifying the status of HDTV services)
Table 36. Does Your System Currently Offer Personal Video Recorder Services? (Respondents answers identifying the status of PVR services)
Table 37. Percent of Subscribers Currently Getting PVR Services (respondents answers identifying percentage of subscribers currently receiving PVR services)
Table 38. Does Your System Plan To Offer PVR Services in 12 Months? (Respondents answers identifying the status of PVR services)
Table 39. Does Your System Currently Use CableCARD Devices? (Respondents answers identifying their current use of CableCARD devices)
Table 40. Does Your System Plan To Use CableCARD Devices within 12 Months? (Respondents answers identifying their planned use of CableCARD devices)
Table 41. Percentage Of Subscribers Receiving Digital Video Services (respondents answers identifying percentage of subscribers receiving digital video services)
Table 42. Percentage Of Subscribers Receiving High-Speed Data (Cable Modem) Services (respondents answers identifying percentage of subscribers receiving cable modem services)
Table 43. Percentage Of Subscribers Receiving Telephone Services (respondents answers identifying percentage of subscribers receiving telephone services)
Table 44. Percentage Of Subscribers Receiving Two Services In A Bundle (respondents answers identifying percentage of subscribers receiving two services in a bundle)
Table 45. Percentage Of Subscribers Receiving Three Services In A Bundle (respondents answers identifying percentage of subscribers receiving three services in a bundle)
Table 46. Which Satellite Services Deliver Programming To Your Headend? (Respondents answers identifying their satellite service provider)
Table 47. Any Interest In Providing Direct-to-Home Enhancements, Such As Hits-2-Home? (Respondents answers identifying their interest in providing direct-to-home satellite services as an enhancement to their current cable TV services"
Table 48. Who Is The Primary Supplier Of Electronic Program Guide Services? (Respondents answers identifying their primary supplier of EPG software)
Table 49. Who Is The Primary Supplier Of TV Listing "Grid" Services? (Respondents answers identifying their primary supplier of TV listings)
Table 50. Company That Provides Video-On-Demand Servers (respondents answers identifying their supplier of VOD servers)
Table 51. Company That Provides Advertising Insertion Servers (respondents answers identifying their supplier of Ad Insertion servers)
Table 52. Company That Provides PVR Set Top Boxes (respondents answers identifying their supplier of PVR set top boxes)
Table 53. What Company Supplies Your Cable Billing System? (Respondents answers identifying the supplier of their billing system)
Table 54. Capital Expenditures Budget For 2003 (respondents answers identifying their capital expenditure budge for 2003)
Table 55. Capital Expenditures Budget Planned For 2004 (respondents answers identifying their capital expenditure budge for 2004)
Table 56. Comparison Of Capital Spending Trend Between 2003 and 2004 (comparison of year-over-year trend for respondents capital spending)
Table 57. US Cable TV Households Receiving A Cable HDTV Service (US TV households, in thousands, receiving HDTV Cable services)

List of Figures

Figure 1. Basic Cable TV Subscriber Growth in the US, 1995 - 2003 (US basic cable TV Subscribers In Millions)
Figure 2. Mix Of Respondents By Market Size
Figure 3. Mix Of Respondents by System Size
Figure 4. Penetration of Digital Subscribers As Percent Of Total System
Figure 5. Bandwidth on Main Cable Trunk
Figure 6. Number Of Headends On Entire Cable System
Figure 7. Number of 6 MHz Channels Currently Available
Figure 8. Number of 6 MHz Channels Available In 12 Months
Figure 9. Number of 6 MHz Channels From Main Headend Used For Analog Video Services
Figure 10. Number of 6 MHz Channels From Main Headend Used For Analog Video Services In 12 Months
Figure 11. Number of 6 MHz Channels Currently Used For Digital Video Services
Figure 12. Number of 6 MHz Channels Planned For Digital Video Services in 12 months
Figure 13. Number of 6 MHz Channels Currently Used For Video-On-Demand Services
Figure 14. Number of 6 MHz Channels To Be Used For Video-On-Demand Services in 12 Months
Figure 15. Number of 6 MHz Channels Currently Used For High Definition TV Services
Figure 16. Number of 6 MHz Channels To Be Used For High Definition TV Services in 12 Months
Figure 17. Number of 6 MHz Channels Currently Used For Cable Modem Services
Figure 18. Number of 6 MHz Channels To Be Used For Cable Modem Services in 12 Months
Figure 19. Number of 6 MHz Channels Currently Used For Telephone Services
Figure 20. Number of 6 MHz Channels To Be Used For Telephone Services in 12 Months
Figure 21. Percent Of Subscribers Who Subscribe To Cable Modem Services
Figure 22. Percent Of Cable Modem Subscribers Who Lease Their Equipment From The Operator
Figure 23. Percent Of Cable Modem Subscribers Who Provide Their Own Equipment
Figure 24. Percentage Of Cable Modem Subscribers That Are Businesses
Figure 25. Percentage of Subscribers Currently Using A Set Top Box
Figure 26. Average Number of Set Top Boxes Per Household
Figure 27. Percent Of Subscribers Using Analog Set Top Boxes
Figure 28. Percent Of Subscribers Using Two-Way Digital Set Top Boxes
Figure 29. Percent Of Subscribers Using Two-Way Digital Set Top Boxes That Include A Hard Disk Drive
Figure 30. Does Your System Currently Offer Video-On-Demand Services?
Figure 31. Percent of Subscribers Currently Getting Video-On-Demand Services
Figure 32. Does Your System Plan To Offer Video-On-Demand Services in 12 Months?
Figure 33. Does Your System Currently Offer High Definition TV Services?
Figure 34. Percent of Subscribers Currently Getting High Definition TV Services
Figure 35. Does Your System Plan To Offer High Definition Services in 12 Months?
Figure 36. Does Your System Currently Offer Personal Video Recorder Services?
Figure 37. Percent of Subscribers Currently Getting PVR Services
Figure 38. Does Your System Plan To Offer PVR Services in 12 Months?
Figure 39. Does Your System Currently Use CableCARD Devices?
Figure 40. Does Your System Plan To Use CableCARD Devices within 12 Months?
Figure 41. Percentage Of Subscribers Receiving Digital Video Services
Figure 42. Percentage Of Subscribers Receiving High-Speed Data (Cable Modem) Services
Figure 43. Percentage Of Subscribers Receiving Telephone Services
Figure 44. Percentage Of Subscribers Receiving Two Services In A Bundle
Figure 45. Percentage Of Subscribers Receiving Three Services In A Bundle
Figure 46. Which Satellite Services Deliver Programming To Your Headend?
Figure 47. Any Interest In Providing Direct-to-Home Enhancements, Such As Hits-2-Home?
Figure 48. Who Is The Primary Supplier Of Electronic Program Guide Services?
Figure 49. Who Is The Primary Supplier Of TV Listing "Grid" Services?
Figure 50. Company That Provides Video-On-Demand Servers
Figure 51. Company That Provides Ad Insertion Servers
Figure 52. Company That Provides PVR Set Top Boxes
Figure 53. What Company Supplies Your Cable Billing System?
Figure 54. Capital Expenditures Budget For 2003
Figure 55. Capital Expenditures Budget Planned For 2004
Figure 56. Forecast For US TV Households Receiving HDTV Cable Services

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.