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| Today’s Handheld Electronics: What do
Consumers Think About Current and Future Devices? |
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This report includes data from an online
survey primarily covering handheld products and related services.
Questions for the survey were meant to gauge:
*Current ownership of several portable electronics products
and services
*Interest and awareness of emerging products and services
*Industry and segment trends including: features, capabilities,
pricing and components
The report is organized into four main sections and includes
results and analysis of the following:
MP3 players:
*Current ownership of MP3 players: and type of device and demographic
information
*Brand of device and components and features
*Those interested in purchasing an MP3 player in the next 12
months: type of device and demographic information
*Features, components and prices interested in for future devices
Online Music Services
*Usage of online music services: which services, and for what
purpose
*Demographic information of online site users and those who
have paid for music
*Average amount spent by users
Handheld Audio/Video Players
*Familiarity and interest in purchasing these devices: including
demographic information
*Features, components and prices interested in for future devices
PDAs
*Current ownership of PDAs: and type of device and demographic
information
*Brand of device and components and features
*Those interested in purchasing a PDA in the next 12 months:
type of device and demographic information. |
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- Executive Summary
- Methodology
- Introduction
- Technology Adoption
Panel (TAP) Survey
- Overall Respondent
Demographics (Base = 604)
- Survey Results
- Which of
the Following Devices/Services do You Currently Own, or are
You Interested in Buying?
- MP3 Players
- Who
Owns an MP3 Player and What Type?
- Do
you use your HDD MP3 player for anything besides music?
- Other
Uses for MP3 Player Hard Drive
- Who
is the Manufacturer of Your MP3 Player?
- How
Much Memory Did the Player Come With?
- Ideally,
How Much Memory Would You Like Your MP3 Player to Have?
- What
Price are You Willing to Pay for an MP3 Player?
- Online
Music Services
- Have
you downloaded music from the Internet in the Past Year?
- Who
has Downloaded Music?
- Have
You Paid For Any of the Music You Downloaded?
- Who
Has Paid For Downloaded Music?
- Which
Music Services Have You Used?
- What
Did You Buy?
- Approximately
How Much Have You Spent on Online Music in the Last Year?
- Handheld
Audio/Video Players
- Familiarity
with Handheld A/V Players
- Interest
in Purchasing
- What
Capacity Hard Drive Should This Device Include?
- Price
Willing to Pay for Handheld A/V Player
- Features
Interested in Using on Handheld A/V Player
- PDAs
- PDA
Ownership
- Manufacturer
of Your Current PDA
- Features
on Current PDA
- How
often do You Access the Internet with Your PDA?
- Reasons
for Accessing the Internet with a PDA
- Features
of Interest for Next PDA
- Price
Willing to Pay for Next PDA
- Table 1. Electronic
Devices Currently Owned (Base = 604)
- Table 2. Demographics
of Respondents By MP3 Player
- Table 3. Who is
the Manufacturer of Your MP3 Player (Base = 116)
- Table 4. Demographic
Information By Manufacturer
- Table 5. Ownership
of a PDA and Interest in Purchasing One in the Next 12 Months
- Table 6. Features
on Current PDA (Base = 310)
- Table 7. Frequency
of Internet Access with PDA (Base = 310)
- Figure 1. Total
Survey Respondent Age Groups
- Figure 2. Total
Survey Respondent Gender
- Figure 3. Total
Survey Respondent Annual Household Income
- Figure 4. Age Demographics
of Those Owning an MP3 Player (Base = 116)
- Figure 5. Type
of MP3 Player Owned (Base=116)
- Figure 6. Do You
Use Your HDD MP3 Player For Anything Besides Music (Base = 47)
- Figure 7. How Much
Memory Did Your MP3 Player Come With? (Base= 116)
- Figure 8. What
Type of MP3 Player Would You Buy? (Base = 205)
- Figure 9. How Much
Capacity Would You Like Your MP3 Player to have? (Base = 205)
- Figure 10. Price
Willing to Pay for MP3 Player: 2003 vs. 2004
- Figure 11. Have
You Downloaded Music From the Internet? (Base = 604)
- Figure 12. Have
You Paid For Any of Your Downloaded Music? (Base = 189)
- Figure 13. What
Music Service Did You Use? (Base = 98)
- Figure 14. What
Did You Buy?
- Figure 15. How
Much Spent on Online Music? (Base = 98)
- Figure 16. Familiarity
with Handheld A/V Players (Base = 604)
- Figure 17. Interest
in Purchasing Handheld A/V Player (Base = 185)
- Figure 18. Capacity
Hard Drive for Handheld A/V Player (Base = 87)
- Figure 19. Price
Willing to Pay for Handheld A/V Player (Base = 87)
- Figure 20. Features
Would Use on Handheld A/V Player (Base = 87)
- Figure 21. Ownership
of a PDA 2004 vs. 2003
- Figure 22. palmOne
Boasts the Largest Percentage of PDAs
- Figure 23. Frequency
of Internet Access with PDA
- Figure 24. Reasons
Access Internet with PDA (Base = 82)
- Figure 25. Features
Interested In For next PDA (Base = 350)
- Figure 26. Price
Willing to Pay for PDA 2004 vs. 2003
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