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| Bluetooth Forecast Update: Survey Reveals
Interest in Cordless Stereo Headphones |
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HandsFree regulations and auto manufacturers
are helping to drive the movement toward the safety and convenience
of cordless headsets. So far, the emphasis has been on mono headsets
used for mobile phones, and rightly so, considering that handsets
present such a large opportunity for headsets. The emerging headsets,
or headphones, that are just about to begin making splashes in retail
are stereo headphones for listening to music, as well as for receiving/making
phone calls.
We expect the Bluetooth chipset market to slightly more than
double from 2003 to 2004, to 146 million units. This is directly following
a year when the market almost doubled, from 2002 to 2003. This Bluetooth
market report provides forecasts for manufactured Bluetooth-enabled
equipment and semiconductor shipments by detailed application. The
Bluetooth forecast for radio, baseband, and host-supported silicon
solutions is presented, as well as semiconductor shipments by HCI
breakout, geographic region shipments and design wins, shipments by
Class 1 vs. Class 2/3, and application segmentations for Class 1.
Years 2001 - 2008 are provided. Also included are consumer survey
results from our US-based panel, and from a US residential telephone
survey. |
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- Executive Summary
- Methodology
- Methodology
for Panel Survey
- Methodology
for General Consumer Survey
- Bluetooth-Enabled
Equipment Markets & Forecasts
- Communications
- Digital
Mobile Phones
- A2DP
Profile in Mobile Phones
- Enhanced
Data Rate (EDR) in Mobile Phones
- Class
1 Bluetooth in Mobile Phones
- Mobile
Phones Bluetooth Qualified in 2004
- Digital
Cordless Phones (Broadband & Dial-Up)
- Headsets
for Mobile Phones (Mono)
- Bluetooth
Headsets Qualified in 2004
- Access
Points
- Other Communications
- Computing
- Notebook
PCs, Desktop PCs, Adapters & Cards
- PC Peripherals
- Printers
- Human Interface
Devices
- Consumer
- Digital
Still Cameras & Digital Camcorders
- Consumer
Audio (MP3, Speakers, Stereo Headsets, etc.)
- Recently
Qualified Audio Players
- Stereo
Headphones/Headsets
- Potential
Multi-Mode
- Challenge
of Value Proposition vs. Current 900MHz Wireless Headphones
- Automotive
- Industrial,
Medical & Security
- Applications
- Competition
with IEEE 802.15.4
- Miscellaneous
- Worldwide Forecast
Summary
- Assumptions
for the Forecast
- 802.15.4 &
UWB's Effect on Bluetooth
- 802.15.4 &
ZigBee Competition
- Ultra-Wideband
(UWB) & Wireless USB
- Application
Use - Technology Adoption Panel Survey Results
- Mobile Phone
Photos as Potential Use Scenario for Bluetooth
- Ownership
& Use of Camera Mobile Phones
- Why Some
Camera Mobile Phone Owners Have Never Taken Photos
- Why Some
Mobile Phone Users No Longer Take Photos
- Owners'
Satisfaction with Mobile Phone Photos
- Are Photos
For Business or Personal Reasons?
- Why Most
Photo Takers Do Not Print Photos
- How Do
Users Print Photos They Take With Their Mobile Phone
- Type of
Printer Used for Printing Mobile Phone Photos
- Frequency
of Printing Photos From Mobile Phone
- Would Printing
Increase If Made Easier to do so Directly from the Phone to
a Printer?
- Summary
- Opportunities
for Cordless Stereo Headphones/ Headsets
- Interest
Level
- Most Desired
Devices to Use With a Cordless Headphones/Headsets
- Price Willing
to Pay for Cordless Stereo Headphones/Headsets
- Over
and Under $100 Price vs. Most Popular Desired Uses
- Over
and Under $75 Price vs. Desired Uses
- Battery
Life Desired for Cordless Stereo Headphones/Headset
- Minimum
Expected Range From the Source of the Music
- Interest
in Purchasing Cordless Stereo Headset for Switching Between
Mobile Phones Calls & Listening to Music
- Summary
- Survey
Participant Demographics
- General Consumer
Perspectives on Bluetooth-Enabled Devices
- Bluetooth Knowledge
Base of General Consumers
- Interest Level
- Price That
Average Consumers Will Pay for Bluetooth-Enabled Mobile Phone &
Headset
- Summary
- Survey Participant
Demographics
- Bluetooth Semiconductor
Forecasts
- Forecast Assumptions
- Bluetooth Semiconductor
Price Trends
- Forecast by
Type of Silicon Solution
- Baseband Shipments
by HCI Breakout
- Bluetooth Semiconductor
Shipments by Application & Class
- Forecast
by Application
- Forecast
by Class
- Geographic
Forecasts by Manufacturing Shipments & Main Design Decisions
- Bluetooth Enhanced
Data Rate (EDR)
- EDR Technology
& The Bluetooth SIG
- The Market
for EDR
- New Bluetooth
Bites & Bits
- AT&T Wireless
& IXI Mobile: First PMG Device
- AT&T Wireless
- Bluetooth SIG
Roadmap
- Broadcom
- Broadcom &
Microsoft
- BT redcare
- CSR
- Ericsson Technology
Licensing, Philips Semiconductors & STMicroelectronics
- Flextronics
- Ford &
Sprint
- FrogPad
- GCT Semiconductor
- GN Netcom &
JABRA
- Infineon Technologies
- Logitech
- Logitech, HP
& Zeevo
- National Semiconductor
- Philips Semiconductors
- RF Micro Devices
- RIM
- SiGe Semiconductor
- SMART Modular
Technologies Shuts Down Communication Products Division
- T-Mobile &
HTC
- Xemics
- Zeevo
- Table 1. Bluetooth-Enabled
Digital Mobile Phones (Units in Millions)
- Table 2. Mobile
Phones Bluetooth Qualified in 2004 (Company, Product, Network, Bluetooth
Supplier, Listing Date, Bluetooth Version & Class)
- Table 3. Digital
Cordless Phone Systems: Consumer & Business (Units in Millions)
- Table 4. Mono Headsets
(Units in Millions)
- Table 5. Bluetooth
Headsets Qualified in 2004 (Company, Device Type, Product Name, Bluetooth
Supplier, Listing Date, HS/HF Profiles, Bluetooth Version)
- Table 6. Bluetooth
Access Points (Units in Millions)
- Table 7. Bluetooth
Notebook PCs, Desktop PCs, PC Cards, Adapters & Memory Cards (Units
in Millions)
- Table 8. Bluetooth
PDAs: Embedded & Adapters (Units in Millions)
- Table 9. Bluetooth
Printers: Embedded & Adapters (Units in Millions)
- Table 10. Bluetooth
HID: Keyboards, Mice & Presenters (Units in Millions)
- Table 11. Bluetooth
Digital Camcorders & Digital Still Cameras (Units in Millions)
- Table 12. Other
Bluetooth Consumer: Games, Audio, STB, MP3 Players (Units in Millions)
- Table 13. Bluetooth
Automotive (Units in Millions)
- Table 14. Bluetooth
Industrial & Medical (Units in Millions)
- Table 15. Other/Miscellaneous
(Units in Millions)
- Table 16. Summary
- Bluetooth-Enabled Manufactured Equipment by Application, 2001 - 2008
(Units in Millions)
- Table 17. Radio,
Baseband Control, Integrated RF/Baseband Forecast (incl. Power Amp):
Revenue, Units & ASP, 2001 - 2008
- Table 18. Summary:
Bluetooth Chipset Unit Shipments & Revenue, 2001 - 2008, and CAGR
Percentage, 2001 - 2008 (US$ and Units in Millions)
- Table 19. HCI Unit
Segmentation, 2002 - 2005
- Table 20. Bluetooth
Semiconductor Shipments by Detailed Application, 2001 - 2008 (Units
in Millions)
- Table 21. Class
1 vs. Class 2/3 Forecast by Application, 2001 - 2008 (Units in Millions)
- Table 22. Bluetooth
Silicon Shipments by Geographic Region, 2002 - 2008
- Table 23. Bluetooth
Design Decisions by Geographic Region, 2003 - 2008
- Table 24. Likely
Scenario of Migration from Bluetooth 1.1 to 1.2 & EDR for Mobile
Phones
- Figure 1. Bluetooth
Chipset Forecast (Units in Millions)
- Figure 2. Bluetooth-Enabled
Equipment by Application, 2001 - 2008 (Units in Millions)
- Figure 3. Use of
Camera on Mobile Phones
- Figure 4. Why "Never
Have Tried" Owners Do Not Use the Camera Feature
- Figure 5. Why "Tried,
But Don't Use Now" Owners Do Not Use the Camera Feature
- Figure 6. Users'
Satisfaction With Photo Quality
- Figure 7. Frequency
of Printing Photos Taken With Mobile Phone
- Figure 8. Why Users
Do Not Print Photos They Take With Their Mobile Phone
- Figure 9. How Users
Print Their Mobile Phone Photos
- Figure 10. Type
of Printer Used to Print Photos From Mobile Phone
- Figure 11. Frequency
of Printing Photos Taken With Mobile Phone
- Figure 12. Would
Printing Photos Increase in Frequency if Process Was Easier?
- Figure 13. Interest
Level in Purchasing Cordless Stereo Headsets/Headphones
- Figure 14. Most
Popular Devices Interested in Using With a Stereo Headsets/Headphones
- Figure 15. Price
Willing to Pay for Cordless Stereo Headsets/Headphones by Six Price
Segmentations
- Figure 16. For
Those Willing to Spend Less Than $100 vs. More Than $100, the Primary
Usages Desired for Cordless Stereo Headsets/Headphones
- Figure 17. For
Each Usage Desired for Cordless Stereo Headsets/Headphones, the Willingness
to Spend Less Than or More Than $75
- Figure 18. Minimum
Acceptable Desired Battery Life for Cordless Stereo Headsets/Headphones
- Figure 19. Minimum
Range Desired for Stereo Cordless Headsets/Headphones by Distance Segmentations
- Figure 20. Interest
Level in Purchasing Cordless Stereo Headset That Will Switch between
Mobile Phone Calls and Listening to Music
- Figure 21. Age
of Panel Respondents
- Figure 22. Household
Annual Income of Panel Respondents
- Figure 23. General
Consumers' Familiarity with Bluetooth
- Figure 24. Consumers'
Interest in General Bluetooth Connectivity - 2004 Response
- Figure 25. Historical
Comparison: Consumers' Interest in General Bluetooth Connectivity in
2000, 2001 & 2002
- Figure 26. Willingness
to Pay Extra for Bluetooth-Enabled Mobile Phone if Bundled with Wireless
Headset
- Figure 27. Price
Willing to Pay for Mobile Phone & Wireless Headset Bundle, by Price
Segment
- Figure 28. Price
Willing to Pay for Wireless Headset with Bluetooth Adapter for a Mobile
Phone, by Price Segment
- Figure 29. Likelihood
of Purchasing New Mobile Phone in Next 12 Months: All Respondents vs.
Those Interested in Phone/Headset Bundle by Price Segment (% of Respondents)
- Figure 30. Age
of General Consumer Survey Respondents
- Figure 31. Household
Income of General Consumer Survey Respondents
- Figure 32. Bluetooth
Chipset Unit Shipments, 2001 - 2008 (Units in Millions)
- Figure 33. Semiconductor
Revenue vs. ASP, 2001 - 2008 (US$ in Millions)
- Figure 34. Migration
to Integrated RF/Baseband Control Chip & Host Processor, 2001 -
2008
- Figure 35. HCI
Unit Segmentation, 2002 - 2005
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