Digital TV Sets: Expect Great Things

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Report Abstract, Table of Contents, Tables, Figures

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Digital TV Sets: Expect Great Things

Service: Multimedia Entertainment Equipment
Report Number: IN0401231ME
Publication Date: March 2004
Number of Pages: 66
Report Price: $3,495 U.S. Dollars
Analyst: Michelle Abraham

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Abstract
In the North American market, we are seeing the first results of the FCC mandate on integrated digital tuners in 2004. More terrestrial broadcasters in Europe are going digital, and the price differential between an analog and digital set is coming down to a reasonable level. While digital terrestrial broadcasting is stalled in Asia outside of Japan, DTV sets are available without tuners to offer consumers better picture quality and reduced size in flat panel sets.

All of these factors are contributing to our high expectations for the DTV set market. This report includes five-year unit shipment, ASP, and revenue forecasts for DTV sets in North America, Europe, Japan, and Asia. A discussion of display technologies leads to five-year unit shipment, ASP, and revenue forecasts for LCD TVs and Plasma TVs. We also forecast RPTVs with microdisplays and BOMs for ATSC and DVB-T tuners.

Table of Contents

Executive Summary
Methodology
Introduction
- Digital TV Standards
  - ATSC
  - DVB-T
  - ISDB-T
DTV Set Features
- TV Software
  - Software Standards
  - Electronic Program Guides
  - Card Slots
  - DVI/HDMI
  - 1394
  - Integrated TV Peripherals
  - Wireless
  - Ethernet
Display Technologies
- CRT
- LCD
  - Panel Manufacturers
- Plasma
  - PDP Manufacturers
- SED
- OLED
- IEL
- Microdisplay
  - DLP
  - LCoS
  - LCD
North America
- Tuner Integration
- Plug-N-Play
- HDTV Programming not Holding Back
  - Forecast
Europe
- Germany
- Italy
- Scandinavia
- Spain
- United Kingdom
- Others
- HDTV
- Forecast
Asia
- Australia
- China
- Taiwan
- Korea
- Forecast
Japan
Adding Up the Market
Flat Panel TVs
DTV Set Manufacturers and Brands
- Chinese
- Japanese
- European
- Taiwanese
- Korea
- Others
DTV Set Technology
- Bill of Materials
- Silicon Suppliers
  - ATI
  - Broadcom
  - Genesis Microchip
  - Micronas
  - Philips
  - Pixelworks
  - Samsung
  - ST Microelectronics
  - Zoran
  - Others

List of Tables

Table 1. LCD Production Generations
Table 2. Worldwide Microdisplay Rear Projection DTV Forecast (Units in Thousands)
Table 3. North America DTV Unit Shipments (Units in Thousands)
Table 4. Average Selling Prices for DTVs in North America (US$)
Table 5. North America DTV Revenues (US$ in Millions)
Table 6. European DTV Set Unit Shipments (Units in Thousands)
Table 7. European Average Selling Prices for DTV (US$)
Table 8. European DTV Set Revenues (US$ in Millions)
Table 9. Asia DTV Set Units Shipments (Units in Thousands)
Table 10. Asia DTV Set ASPs
Table 11. Asia DTV Set Revenues (US$ in Millions)
Table 12. Japan DTV Set Unit Shipments (Units in Thousands)
Table 13. Japan DTV Set ASPs
Table 14. Japan DTV Set Revenues (US$ in Millions)
Table 15. Worldwide DTV Set Unit Shipments by Region. (Units in Thousands)
Table 16. Worldwide DTV Set Revenue (US$ in Millions)
Table 17. Worldwide LCD TV Unit Shipment by Region (Units in Thousands)
Table 18. Worldwide LCD TV ASPs by Region
Table 19. Worldwide LCD TV Revenues by Region (US$ in Millions)
Table 20. Worldwide Plasma TV Unit Shipment by Region (Units in Thousands)
Table 21. Worldwide Plasma TV ASPs by Region
Table 22. Worldwide Plasma TV Revenues by Region (US$ in Millions)
Table 23. ATSC DTV Tuner Bill of Materials
Table 24. DVB-T DTV Tuner Bill of Materials

List of Figures

Figure 1. Worldwide DTV Set Unit Shipments By Region (Units in Millions)
Figure 2. DTV Tuner Block Diagram

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.