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| Game Consoles 2004: Waiting for the Next
Generation |
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The video game console market remains
in the back end of the current cycle, with declining shipments expected
to continue until the next generation of consoles come to market.
The back end of the market is when companies cut prices on both hardware
and software to entice more casual, value-oriented consumers.
Sony is still dominating the market with its PlayStation 2 (PS2)
console, which shipped its 70 millionth unit in January 2004. Nintendo’s
GameCube has performed solidly over the past year, with a worldwide
price cut in the fourth quarter of 2003 significantly increasing sales.
Microsoft’s Xbox is in a struggle with the GameCube for second place
in the market. It has performed well in North America, and is doing
increasingly well in Europe.
This report includes a five-year shipment and revenue forecast
for each current generation console: the PS2, Xbox, and GameCube,
broken down by region. Shipment and revenue forecasts for the next
generation of consoles are also provided through 2008. There is also
an annual forecast for online console gaming subscribers through 2008.
The three participants in this market, Sony, Nintendo and Microsoft,
are profiled in depth in four areas: console business, marketing strategies,
online plans, and shipment analysis. In addition, four responses on
consumers’ console ownership and buying plans from In-Stat/MDR’s annual
Residential Technology Survey are included.
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- Executive Summary
- Methodology
- Introduction
- Residential
Technology Survey - Video Game Console Responses
- Which of the
following types of video games do you currently own?
- Do you currently
play games online through your game console?
- Do you plan
to try online gaming through your game console in the next 12 months?
- How likely
are you to buy a video game console in the next 12 months?
- Current Generation
Consoles
- Sony
- Console
- Marketing
- Online
- Shipments
- Nintendo
- Console
- Marketing
- Online
- Shipments
- Microsoft
- Console
- Marketing
- Online
- Shipments
- Next-Generation
Consoles
- Review &
Forecast
- Game Console
Forecast
- Online Console
Subscriber Forecast
- Table 1. Current
Generation Video Game Console Specifications
- Table 2. PlayStation
2 Shipment & Revenue Forecast by Region 2000 - 2008 (Units and $
in Thousands)
- Table 3. GameCube
Shipment & Revenue Forecast by Region 2000 - 2008 (Units and $ in
Thousands)
- Table 4. Xbox Shipment
& Revenue Forecast 2000 - 2008 by Region (Units and $ in Thousands)
- Table 5. PlayStation
3, Xbox 2 & GameCube 2 Shipment & Revenue Forecast 2005 - 2008
(Units & Revenues in Thousands)
- Table 6. Game Console
Shipments & Forecast 2000 - 2008 (Units in Thousands)
- Table 7. Game Console
Revenues & Forecast 2000 - 2008 ($ in Thousands)
- Table 8. Cumulative
Current Generation Console Shipments 2000 - 2008 (Units in Thousands)
- Figure 1. Game
Console Shipments & Forecast 2000 - 2008 (Units in Thousands)
- Figure 2. Which
of the following types of video games do you currently own? (N = 376)
- Figure 3. Do you
currently play games online through your game console? (N = 271)
- Figure 4. Do you
plan to try online gaming through your game console in the next 12 months?
(N = 233)
- Figure 5. How likely
are you to buy a video game console in the next 12 months? (N = 1000)
- Figure 6. Game
Console Shipments & Forecast 2000 - 2008 (Units in Thousands)
- Figure 7. Cumulative
Current Generation Console Shipments 2000 - 2008 (Units in Thousands)
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