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Report Abstract, Table of Contents, List of Tables, List of Figures
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Service Plus…: Broadband in the Hospitality Industry

Service: Emerging Broadband Markets
Report Number: IN0401288MU
Publication Date: July 2004
Number of Pages: 49
Report Price: $3,495 U.S. Dollars
Analyst: Amy Cravens

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Abstract
The hotel broadband market continues to heat up as deployments and revenues climb substantially in 2004. This market research report examines the changing environment for worldwide hospitality broadband as a guest service. Forecasts include location growth (properties and guestrooms), service revenues, and equipment forecasts. All forecasts provided cover 2003 through 2008 and are segmented by geographic region. There is a strong emphasis on emerging use of WLAN.

Table of Contents

  • Executive Summary
  • Methodology
  • Overview
  • Technologies
    • The Technologies: Connecting the Guestroom, Meeting Rooms, and Lobby
      • DSL
      • Ethernet
      • Cable
      • Wireless LAN
    • Service Creation Platforms/Visitor-Based Network Servers
    • Backhaul
    • Access Zones—Where Can Guests Connect?
  • Broadband Across the Board
  • Single Properties or Corporate Flags—How are Contracts Negotiated
  • Hotel Broadband Applications
    • Leveraging Network for Operational Purposes
  • How to Make Broadband Pay
    • Traditional Model
      • Revenue Share
        Management Fee
    • Bundled Service Model
    • Amenity Model
    • Alternate Revenue Opportunities
      • Guest Services
      • Operational
  • Case Studies –What 7 Hotel Firms Are Doing About Broadband
    • Cendant
    • Choice Hotels
    • Fairmont
    • Four Seasons
    • Hilton
    • Hyatt
    • Wyndham
  • Market Demographics
  • Provider Market Share
    • International Market Share
    • North American Market Share
  • Forecast
    • Expanding Hotel Footprint
    • Usage Rates and Potential Revenue
      • North American Guest Service Revenue
    • Equipment Revenue
  • Conclusion

List of Tables

  • Table 1. Companies Briefed
  • Table 2. Revenue Share Business Model
  • Table 3. Management Fee Business Model
  • Table 4. Bundled Service Business Model
  • Table 5. Amenity Offering Business Model
  • Table 6. Regional Hotel Markets—Properties, Guestrooms, Star Rating, and Size of Property
  • Table 7. Worldwide Hotel Broadband Provider/Integrator Market Share by Number of Properties Served
  • Table 8. North America Hotel Broadband Provider/Integrator Market Share by Number of Guestrooms Served
  • Table 9. North America Hotel Broadband Provider/Integrator Market Share by Number of Properties Served
  • Table 10. Worldwide Hotels Connected and Percent of Total Potential Market, 2003-2008—Regional Segmentation
  • Table 11. Guestroom Broadband Annual Connects and Take Rates, 2003-2008: Regional Segmentation
  • Table 12. Guestroom WLAN Connects, 2003-2008: Regional Segmentation
  • Table 13. Guestroom Access Service Revenue Potential ($US in Millions), 2003-2008: Regional Segmentation
  • Table 14. Worldwide Meeting Room Service Revenue (US$ in Millions), 2003-2008
  • Table 15. North American Integrator/Service Provider Revenue (US$ in Millions), 2003-2008
  • Table 16. North American Hotel Revenue (US$ in Millions), 2003-2008
  • Table 17. Ports Shipped (in Thousands), 2003-2008: Regional Segmentation
  • Table 18. Equipment Revenue ($US in Millions), 2003-2008: Regional Segmentation
  • Table 19. Worldwide WLAN APs Deployed (in Thousands) and Equipment Revenue (US$ in Millions)

List of Figures

  • Figure 1. Growth in Worldwide Number of Hotels With Guestroom Broadband, 2003-2008
  • Figure 2. Building Area Network Diagram: Hotel Application
  • Figure 3. Regions of Hotel Connectivity
  • Figure 4. Layers of Hotel Management/Influence: Corporate Flags, Brands, Management Companies and Individual Properties
  • Figure 5. Guest Service Broadband Applications
  • Figure 6. US and Canadian Hotel Market—Number of Properties
  • Figure 7. Select Asia Pacific Country Hotel Markets—Number of Properties
  • Figure 8. European Hotel Market—Number of Properties
  • Figure 9. 2004 Worldwide Guestrooms Connected—Regional Segmentation
  • Figure 10. Guestroom Market Penetration 2003 and 2008—Regional Segmentation
  • Figure 11. Average Regional Fee for 24-Hour Guestroom Broadband Access, 2004
  • Figure 12. North American Broadband-Enabled Hotels By Provider Business Model (%), 2003-2008
  • Figure 13. North American Broadband-Enabled Hotels—Amenity vs. For-Fee, 2003-2008
  • Figure 14. Guestrooms Deployed by Percentage of Technology, 2003 & 2008

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