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| Service Plus…: Broadband in the Hospitality Industry
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The hotel broadband market continues to heat up as
deployments and revenues climb substantially in 2004. This market research report
examines the changing environment for worldwide hospitality broadband as a guest
service. Forecasts include location growth (properties and guestrooms), service
revenues, and equipment forecasts. All forecasts provided cover 2003 through 2008
and are segmented by geographic region. There is a strong emphasis on emerging
use of WLAN. |
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- Executive Summary
- Methodology
- Overview
- Technologies
- The Technologies: Connecting
the Guestroom, Meeting Rooms, and Lobby
- DSL
- Ethernet
- Cable
- Wireless LAN
- Service Creation Platforms/Visitor-Based
Network Servers
- Backhaul
- Access ZonesWhere
Can Guests Connect?
- Broadband Across the
Board
- Single Properties or
Corporate FlagsHow are Contracts Negotiated
- Hotel Broadband Applications
- Leveraging Network for
Operational Purposes
- How to Make Broadband
Pay
- Traditional Model
- Revenue Share
Management Fee
- Bundled Service Model
- Amenity Model
- Alternate Revenue Opportunities
- Guest Services
- Operational
- Case Studies What
7 Hotel Firms Are Doing About Broadband
- Cendant
- Choice Hotels
- Fairmont
- Four Seasons
- Hilton
- Hyatt
- Wyndham
- Market Demographics
- Provider Market Share
- International Market Share
- North American Market Share
- Forecast
- Expanding Hotel Footprint
- Usage Rates and Potential
Revenue
- North American Guest Service
Revenue
- Equipment Revenue
- Conclusion
- Table 1. Companies Briefed
- Table 2. Revenue Share
Business Model
- Table 3. Management Fee
Business Model
- Table 4. Bundled Service
Business Model
- Table 5. Amenity Offering
Business Model
- Table 6. Regional Hotel
MarketsProperties, Guestrooms, Star Rating, and Size of Property
- Table 7. Worldwide Hotel
Broadband Provider/Integrator Market Share by Number of Properties Served
- Table 8. North America
Hotel Broadband Provider/Integrator Market Share by Number of Guestrooms Served
- Table 9. North America
Hotel Broadband Provider/Integrator Market Share by Number of Properties Served
- Table 10. Worldwide Hotels
Connected and Percent of Total Potential Market, 2003-2008Regional Segmentation
- Table 11. Guestroom Broadband
Annual Connects and Take Rates, 2003-2008: Regional Segmentation
- Table 12. Guestroom WLAN
Connects, 2003-2008: Regional Segmentation
- Table 13. Guestroom Access
Service Revenue Potential ($US in Millions), 2003-2008: Regional Segmentation
- Table 14. Worldwide Meeting
Room Service Revenue (US$ in Millions), 2003-2008
- Table 15. North American
Integrator/Service Provider Revenue (US$ in Millions), 2003-2008
- Table 16. North American
Hotel Revenue (US$ in Millions), 2003-2008
- Table 17. Ports Shipped
(in Thousands), 2003-2008: Regional Segmentation
- Table 18. Equipment Revenue
($US in Millions), 2003-2008: Regional Segmentation
- Table 19. Worldwide WLAN
APs Deployed (in Thousands) and Equipment Revenue (US$ in Millions)
- Figure 1. Growth in Worldwide
Number of Hotels With Guestroom Broadband, 2003-2008
- Figure 2. Building Area
Network Diagram: Hotel Application
- Figure 3. Regions of Hotel
Connectivity
- Figure 4. Layers of Hotel
Management/Influence: Corporate Flags, Brands, Management Companies and Individual
Properties
- Figure 5. Guest Service
Broadband Applications
- Figure 6. US and Canadian
Hotel MarketNumber of Properties
- Figure 7. Select Asia Pacific
Country Hotel MarketsNumber of Properties
- Figure 8. European Hotel
MarketNumber of Properties
- Figure 9. 2004 Worldwide
Guestrooms ConnectedRegional Segmentation
- Figure 10. Guestroom Market
Penetration 2003 and 2008Regional Segmentation
- Figure 11. Average Regional
Fee for 24-Hour Guestroom Broadband Access, 2004
- Figure 12. North American
Broadband-Enabled Hotels By Provider Business Model (%), 2003-2008
- Figure 13. North American
Broadband-Enabled HotelsAmenity vs. For-Fee, 2003-2008
- Figure 14. Guestrooms Deployed
by Percentage of Technology, 2003 & 2008
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