Number Portability Aftermath: The First Few Months

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Number Portability Aftermath: The First Few Months

Service: Wireless Panel
Report Number: IN0401297WI
Publication Date: April 2004
Number of Pages: 65
Report Price: $2,595 U.S. Dollars
Analyst: Becky Diercks

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Abstract
Local Number Portability (LNP), which allows users to take their wireless phone numbers with them when they switch cellular providers, was implemented on November 24th, 2003. This report reviews: user awareness of LNP; the effect of LNP implementation on churn in the first few months by individual users and by decision-makers at corporations (separately); users’ and decision-makers’ plans to switch and keep their numbers; satisfaction by carrier; current carriers used (by end-users and decision-makers) and those considered being dropped; usage of wireless phones as primary phones; interest and plans in making wireline numbers users’ wireless numbers (by carrier) and primary phone; cellular carrier selection criteria; and actions that carriers can take to attempt to prevent their end-user and decision-maker customers from switching.

Table of Contents

Executive Summary
Introduction
About the Panel
Methodology for Collecting Wireless Panel Data
Research Findings
- Many Business Users Responded to the Survey
- Respondents Largely Selected Cellular Service Providers on Their Own
- Some Carriers Have Greater Proportions of Business Subscribers Than Others
- Cellular Bills Are Often Paid Directly by Employers
- About Half of Respondents' Bills, On Average, Are Reimbursed Per Month
- More Respondents Use Verizon Wireless Than Any Other Carrier
- Coverage is King
- Verizon Wireless' Subscribers Are Most Satisfied
- Despite This Finding, T-Mobile Lost the Most Business Subscribers in the First Few Months of Number Portability
- Many Switchers Kept Their Numbers
- Phone Numbers are Important
- Future Plans to Switch
- Contract Expirations Will Aid in Fueling Churn
- Contracts Expiring Within the Next Three Months
- Awareness of LNP is High
- Most Respondents Do Not Know of Others Who Switched in the First Few Months
- How to Keep Customers From Switching
- Cellular Phones Are More Often Becoming Primary Phones
- Many More Plan to Use Their Mobile Phone as Their Primary Phone in the Future
- Awareness of Landline to Wireless Number Portability is Relatively High
- Many Respondents Are Interested in Making Their Wireline Number Their Wireless Number
- Wireless Decision-makers
- Verizon Wireless Widely Used As a Corporate Service Provider
- Many Decision-makers Are Looking to Potentially Change Cellular Service Providers
- Carriers That Are Being Considered for Change
- Carriers Must Look to Improve Service Plans to Stave Off Churn
- Retaining Employee Cellular Phone Numbers is Important
- Most Companies Will Wait For Contracts to Expire Before Switching

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.