Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Two: US Mid-sized Businesses (100 to 999 Employees)

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Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Two: US Mid-sized Businesses (100 to 999 Employees)

Service: U.S. Business: Mid-Sized Business Market
Report Number: IN0401311MT
Publication Date: December 2004
Number of Pages: 71
Report Price: $3,495 U.S. Dollars
Analyst: Kneko Burney

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Abstract
This report presents data on brand footprints in this market, showing providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as, for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, IBM Global, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Regional Definitions
- Structured Research Sources
  - Telecom Trends, 2004
Middle Market Fundamentals
- Number of Firms
- Number of Employees
- Work Environments
- Top Middle Market Telecom Priorities
  - Top Middle Market Telecom Priorities by Size of Business
Middle Market Brand Footprints
- The National View
  - Current Providers of Voice, Data, or Managed Services
- BellSouth Regional View
  - BellSouth Regional View by Size of Business
  - BellSouth Regional View: In Region vs. Out of Region
- Qwest Regional View
  - Qwest Regional View by Size of Business
  - Qwest Regional View: In Region vs. Out of Region
- SBC Regional View
  - SBC Regional View by Size of Business
  - SBC Regional View: In Region vs. Out of Region
- Verizon Regional View
  - Verizon Regional View by Size of Business
  - Verizon Regional View: In Region vs. Out of Region
- Comcast Regional View
  - Comcast Regional View by Size of Business
  - Comcast Regional View: In Region vs. Out of Region
Survival of the Preferred?
- Current Reach of Preference
  - Preferred Providers by Region
- Buying Preferences for National Providers
  - AT&T Customer Buying Behavior by Service
  - Sprint Customer Buying Behavior by Service
  - MCI Customer Buying Behavior by Service
  - IBM Global Services Customer Buying Behavior by Service
  - Verizon Wireless Customer Buying Behavior by Service
- Buying Preferences for Regional Incumbents
  - BellSouth Customer Buying Behavior by Service
  - Qwest Customer Buying Behavior by Service
  - SBC Customer Buying Behavior by Service
  - Verizon Customer Buying Behavior by Service
  - Comcast Customer Buying Behavior by Service
Middle Market Brand Perceptions
- National Providers
  - AT&T
  - Sprint
  - MCI
  - IBM Global Services
  - Verizon Wireless
- BellSouth Regional View
- Qwest Regional View
- SBC Regional View
- Verizon Regional View
- Comcast Regional View
Conclusion

List of Tables

Table 1. Number of Firms - Middle Market, 2003-2008
Table 2. Number of Employees (EMP) - Middle Market, 2003-2008
Table 3. Telecom Priorities by Size of Business - Middle Market, 2004
Table 4. Opinions on Providers - Middle Market, 2004
Table 5. Current Providers of Voice, Data, or Managed Services by Size of Business - Middle Market, 2004
Table 6. Considered Providers of Voice, Data, or Managed Services by Size of Business - Middle Market, 2004
Table 7. Current Providers of Voice, Data, or Managed Services by Size of Business (BellSouth Regional View)- Middle Market, 2004
Table 8. Considered Providers of Voice, Data, or Managed Services by Size of Business (BellSouth Regional View)- Middle Market, 2004
Table 9. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (BellSouth Regional View)- Middle Market, 2004
Table 10. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (BellSouth Regional View)- Middle Market, 2004
Table 11. Current Providers of Voice, Data, or Managed Services by Size of Business (Qwest Regional View)- Middle Market, 2004
Table 12. Considered Providers of Voice, Data, or Managed Services by Size of Business (Qwest Regional View)- Middle Market, 2004
Table 13. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Qwest Regional View)- Middle Market, 2004
Table 14. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Qwest Regional View)- Middle Market, 2004
Table 15. Current Providers of Voice, Data, or Managed Services by Size of Business (SBC Regional View)- Middle Market, 2004
Table 16. Considered Providers of Voice, Data, or Managed Services by Size of Business (SBC Regional View)- Middle Market, 2004
Table 17. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (SBC Regional View)- Middle Market, 2004
Table 18.. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (SBC Regional View)- Middle Market, 2004
Table 19. Current Providers of Voice, Data, or Managed Services by Size of Business (Verizon Regional View)- Middle Market, 2004
Table 20. Considered Providers of Voice, Data, or Managed Services by Size of Business (Verizon Regional View)- Middle Market, 2004
Table 21. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Verizon Regional View)- Middle Market, 2004
Table 22.. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Verizon Regional View)- Middle Market, 2004
Table 23. Current Providers of Voice, Data, or Managed Services by Size of Business (Comcast Regional View)- Middle Market, 2004
Table 24. Considered Providers of Voice, Data, or Managed Services by Size of Business (Comcast Regional View)- Middle Market, 2004
Table 25. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Comcast Regional View)- Middle Market, 2004
Table 26. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Comcast Regional View)- Middle Market, 2004
Table 27. Preferred Providers by Region - Middle Market, 2004
Table 28. AT&T Customer Buying Behavior by Service - Middle Market, 2004
Table 29. Sprint Customer Buying Behavior by Service - Middle Market, 2004
Table 30. MCI Customer Buying Behavior by Service - Middle Market, 2004
Table 31. IBM Global Services Customer Buying Behavior by Service - Middle Market, 2004
Table 32. Verizon Wireless Customer Buying Behavior by Service - Middle Market, 2004
Table 33. BellSouth Customer Buying Behavior by Service - Middle Market, 2004
Table 34. Qwest Customer Buying Behavior by Service - Middle Market, 2004
Table 35. SBC Customer Buying Behavior by Service - Middle Market, 2004
Table 36. Verizon Customer Buying Behavior by Service - Middle Market, 2004
Table 37. Comcast Customer Buying Behavior by Service - Middle Market, 2004
Table 38. Provider Brand Perception by Provider - Middle Market, 2004
Table 39. Provider Brand Perception: AT&T- Middle Market, 2004
Table 40. Provider Brand Perception: Sprint- Middle Market, 2004
Table 41. Provider Brand Perception: MCI - Middle Market, 2004
Table 42. Provider Brand Perception: IBM Global Services - Middle Market, 2004
Table 43. Provider Brand Perception: Verizon Wireless - Middle Market, 2004
Table 44. Provider Brand Perception: BellSouth - Middle Market, 2004
Table 45. Provider Brand Perception: Qwest - Middle Market, 2004
Table 46. Provider Brand Perception: SBC - Middle Market, 2004
Table 47. Provider Brand Perception: Verizon - Middle Market, 2004
Table 48. Provider Brand Perception: Comcast - Middle Market, 2004

List of Figures

Figure 1. Current Providers of Voice, Data, or Managed Services - Middle Market, 2004
Figure 2. Employment by Primary Location - Middle Market, 2004
Figure 3. Telecom Priorities - Middle Market, 2004
Figure 4. Current Providers of Voice, Data, or Managed Services - Middle Market, 2004
Figure 5. Current Providers of Voice, Data, or Managed Services (BellSouth Regional View)- Middle Market, 2004
Figure 6. Current Providers of Voice, Data, or Managed Services (Qwest Regional View)- Middle Market, 2004
Figure 7. Current Providers of Voice, Data, or Managed Services (SBC Regional View)- Middle Market, 2004
Figure 8. Current Providers of Voice, Data, or Managed Services (Verizon Regional View)- Middle Market, 2004
Figure 9. Current Providers of Voice, Data, or Managed Services (Comcast Regional View)- Middle Market, 2004
Figure 10. Preferred Providers - Middle Market, 2004
Figure 11. AT&T Customer Buying Behavior by Service - Middle Market, 2004
Figure 12. Sprint Customer Buying Behavior by Service - Middle Market, 2004
Figure 13. MCI Customer Buying Behavior by Service - Middle Market, 2004
Figure 14. IBM Global Services Customer Buying Behavior by Service - Middle Market, 2004
Figure 15. Verizon Wireless Customer Buying Behavior by Service - Middle Market, 2004
Figure 16. BellSouth Customer Buying Behavior by Service - Middle Market, 2004
Figure 17. Qwest Customer Buying Behavior by Service - Middle Market, 2004
Figure 18. SBC Customer Buying Behavior by Service - Middle Market, 2004
Figure 19. Verizon Customer Buying Behavior by Service - Middle Market, 2004
Figure 20. Comcast Customer Buying Behavior by Service - Middle Market, 2004

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