The Wealth Effect: IT Trends and Expenditures in the US Business Market, Part Four: US SOHO Businesses

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Report Abstract, Table of Contents, Tables, Figures

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The Wealth Effect: IT Trends and Expenditures in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

Service: U.S. Business: Small & Home Office Markets
Report Number: IN0401318SH
Publication Date: March 2004
Number of Pages: 37
Report Price: $3,495 U.S. Dollars
Analyst: Jeff Wilson

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Abstract
The SOHO business market is massive in scale, but not necessarily in scope – in terms of IT requirements. These firms are evolving technologically, but are expected to focus on filling in the “gaps” in their IT infrastructures, be that improving security, adding more bandwidth or installing a network, in 2004. However, with their perceptions of economic and business performance for 2004 quite positive, this market is expected to spend more this year, which should make them a bit more attractive to IT vendors. Though this is not a massive market, in terms of technology spending, it is an interesting opportunity worthy of focus and attention.

This report presents five-year spending forecasts for overall IT spending in the SOHO business market. Forecasts for overall spending and for the six broad spending categories of computer hardware, applications, network hardware, telecom services and equipment, IT personnel, and outsourcing and hosted services are presented and broken down by size of business. Data on perceptions of the US economy and performance of respondents’ firms in 2003, and expectations for 2004, is analyzed in this report, along with data on factors affecting IT spending. The research also includes data on the channels used by customers in this market for various kinds of IT purchases, as well as influential information sources for such purchases.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Definitions
- Structured Research Sources
  - IT Purchasing, 2003
- Sample Demographics
  - Vertical Representation: IT Purchasing, 2003
  - Title of Respondent: IT Purchasing, 2003
SOHO Business Demographics
- Number of Firms
- Number of Employees
- Work Environments
  - Employment by Primary Location, 2003-2008
Perceptions of Performance
- US Economic Performance
  - US Economic Performance by Size of Business
- Operating Performance
  - Operating Performance by Size of Business
Factors Affecting IT Spending
- Most Critical Business Problems
  - Most Critical Business Problems by Size of Business
  - Solving Business Problems with Technology by Size of Business
- Important Areas of Investment
  - Important Areas of Investment by Size of Business
Aggregate IT Expenditures
- Average Expenditures per Firm
- Market Forecasts by Size of Business
- Segmentation of Expenditures, 2004
- Market Forecasts by Category
Categories of IT Expenditures
- Computer Hardware
- Applications
- Network Hardware
- Telecom Services & Equipment
- IT Personnel
- Outsourcing and Hosted Services
Purchase Channels
- Computer Hardware Channels
  - Factors Influencing Purchase Decisions: Computer Hardware
- Applications Channels
  - Factors Influencing Purchase Decisions: Applications
- Data Networking Solutions Channels
  - Factors Influencing Purchase Decisions: Data Networking Solutions
- Telecom Services & Equipment Channels
  - Factors Influencing Purchase Decisions: Telecom Services & Equipment
Conclusion

List of Tables

Table 1. Number of Firms - SOHO Business, 2003-2008
Table 2. Number of Employees (EMP) - SOHO Business, 2003-2008
Table 3. Employment by Primary Location - SOHO Business, 2003-2008
Table 4. US Economic Performance by Size of Business - SOHO Business, 2003
Table 5. Operating Performance by Size of Business - SOHO Business, 2003
Table 6. Most Critical Business Problems by Size of Business - SOHO Business, 2003
Table 7. Solving Business Problems with Technology by Size of Business - SOHO Business, 2003
Table 8. Important Areas of Investment by Size of Business - SOHO Business, 2003
Table 9. IT Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 10. IT Spending by Type (US $ in Thousands) - SOHO Business, 2003-2008
Table 11. Computer Hardware Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 12. Applications Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 13. Network Hardware Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 14. Telecom Services & Equipment Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 15. IT Personnel Spending (US $ in Thousands) - SOHO Business, 2003-2008
Table 16. Outsourcing and Hosted Services Spending (US $ in Thousands) - SOHO Business, 2003-2008

List of Figures

Figure 1. IT Spending (US$ in Billions) - SOHO Business, 2003-2008
Figure 2. Sample Demographics: Vertical Industry (% of Firms) - SOHO Business, 2003
Figure 3. Sample Demographics: Title of Respondent (% of Respondents) - SOHO Business, 2003
Figure 4. Employment by Primary Location - SOHO Business, 2004
Figure 5. Perceptions of the US Economy in 2003/Expectations for 2004 - SOHO Business, 2003
Figure 6. Perceptions of Operating/Financial Performance in 2003/Expectations for 2004 - SOHO Business, 2003
Figure 7. Most Critical Business Problems - SOHO Business, 2003
Figure 8. Most Important Areas of IT/Telecom Investment - SOHO Business, 2003
Figure 9. Average IT Spending per Firm by Size of Business (US $) - SOHO Business, 2004
Figure 10. IT Spending Allocation - SOHO Business, 2004
Figure 11. Purchase Channels for Computer Hardware - SOHO Business, 2003
Figure 12. Most Influential Sources of Computer Hardware Purchase Information - SOHO Business, 2003
Figure 13. Purchase Channels for Applications - SOHO Business, 2003
Figure 14. Most Influential Sources of Applications Purchase Information - SOHO Business, 2003
Figure 15. Purchase Channels for Data Networking Solutions - SOHO Business, 2003
Figure 16. Most Influential Sources of Data Networking Solutions Purchase Information - SOHO Business, 2003
Figure 17. Purchase Channels for Telecom Services & Equipment - SOHO Business, 2003
Figure 18. Most Influential Sources of Telecom Services & Equipment Purchase Information - SOHO Business, 2003

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.