Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

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Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

Service: U.S. Business: Small & Home Office Markets
Report Number: IN0401320SH
Publication Date: December 2004
Number of Pages: 66
Report Price: $3,495 U.S. Dollars
Analyst: Kneko Burney

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Abstract
This report presents data on brand footprints in this market, showing providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
- Telecom Trends, 2004
SOHO Business Fundamentals
- Number of Firms
- Number of Employees
- Work Environments
- Top SOHO Telecom Priorities
  - Top SOHO Telecom Priorities by Size of Business
SOHO Brand Footprints
- The National View
  - Current Providers of Voice, Data, or Managed Services
- BellSouth Regional View
  - BellSouth Regional View by Size of Business
  - BellSouth Regional View: In Region vs. Out of Region

Qwest Regional View
- Qwest Regional View by Size of Business
- Qwest Regional View: In Region vs. Out of Region
SBC Regional View
- SBC Regional View by Size of Business
- SBC Regional View: In Region vs. Out of Region
Verizon Regional View
- Verizon Regional View by Size of Business
- Verizon Regional View: In Region vs. Out of Region
Comcast Regional View
- Comcast Regional View by Size of Business
- Comcast Regional View: In Region vs. Out of Region

Survival of the Preferred?
- Current Reach of Preference
- Buying Preferences for National Providers
  - AT&T Customer Buying Behavior by Service
  - Sprint Customer Buying Behavior by Service
  - MCI Customer Buying Behavior by Service
  - Verizon Wireless Customer Buying Behavior by Service
- Buying Preferences for Regional Incumbents
  - BellSouth Customer Buying Behavior by Service
  - Qwest Customer Buying Behavior by Service
  - SBC Customer Buying Behavior by Service
  - Verizon Customer Buying Behavior by Service
  - Comcast Customer Buying Behavior by Service
SOHO Brand Perceptions
- National Providers
  - AT&T
  - Sprint
  - MCI
  - Verizon Wireless
- BellSouth Regional View
- Qwest Regional View
- SBC Regional View
- Verizon Regional View
- Comcast Regional View
Conclusion

List of Tables

Table 1. Number of Firms - SOHO Business, 2003-2008
Table 2. Number of Employees (EMP) - SOHO Business, 2003-2008
Table 3. Telecom Priorities by Size of Business - SOHO Business, 2004
Table 4. Opinions on Providers - SOHO Business, 2004
Table 5. Current Providers of Voice, Data, or Managed Services by Size of Business - SOHO Business, 2004
Table 6. Considered Providers of Voice, Data, or Managed Services by Size of Business - SOHO Business, 2004
Table 7. Current Providers of Voice, Data, or Managed Services by Size of Business (BellSouth Regional View)- SOHO Business, 2004
Table 8. Considered Providers of Voice, Data, or Managed Services by Size of Business (BellSouth Regional View)- SOHO Business, 2004
Table 9. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004
Table 10. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004
Table 11. Current Providers of Voice, Data, or Managed Services by Size of Business (Qwest Regional View)- SOHO Business, 2004
Table 12. Considered Providers of Voice, Data, or Managed Services by Size of Business (Qwest Regional View)- SOHO Business, 2004
Table 13. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Qwest Regional View)- SOHO Business, 2004
Table 14. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Qwest Regional View)- SOHO Business, 2004
Table 15. Current Providers of Voice, Data, or Managed Services by Size of Business (SBC Regional View)- SOHO Business, 2004
Table 16. Considered Providers of Voice, Data, or Managed Services by Size of Business (SBC Regional View)- SOHO Business, 2004
Table 17. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (SBC Regional View)- SOHO Business, 2004
Table 18. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (SBC Regional View)- SOHO Business, 2004
Table 19. Current Providers of Voice, Data, or Managed Services by Size of Business (Verizon Regional View)- SOHO Business, 2004
Table 20. Considered Providers of Voice, Data, or Managed Services by Size of Business (Verizon Regional View)- SOHO Business, 2004
Table 21. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Verizon Regional View)- SOHO Business, 2004
Table 22. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Verizon Regional View)- SOHO Business, 2004
Table 23. Current Providers of Voice, Data, or Managed Services by Size of Business (Comcast Regional View)- SOHO Business, 2004
Table 24. Considered Providers of Voice, Data, or Managed Services by Size of Business (Comcast Regional View)- SOHO Business, 2004
Table 25. Current Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Comcast Regional View)- SOHO Business, 2004
Table 26. Considered Providers of Voice, Data, or Managed Services by Size of Business: In Region vs. Out of Region (Comcast Regional View)- SOHO Business, 2004
Table 27. AT&T Customer Buying Behavior by Service - SOHO Business, 2004
Table 28. Sprint Customer Buying Behavior by Service - SOHO Business, 2004
Table 29. MCI Customer Buying Behavior by Service - SOHO Business, 2004
Table 30. Verizon Wireless Customer Buying Behavior by Service - SOHO Business, 2004
Table 31. BellSouth Customer Buying Behavior by Service - SOHO Business, 2004
Table 32. Qwest Customer Buying Behavior by Service - SOHO Business, 2004
Table 33. SBC Customer Buying Behavior by Service - SOHO Business, 2004
Table 34. Verizon Customer Buying Behavior by Service - SOHO Business, 2004
Table 35. Comcast Customer Buying Behavior by Service - SOHO Business, 2004
Table 36. Provider Brand Perception by Provider - SOHO Business, 2004
Table 37. Provider Brand Perception: AT&T- SOHO Business, 2004
Table 38. Provider Brand Perception: Sprint- SOHO Business, 2004
Table 39. Provider Brand Perception: MCI - SOHO Business, 2004
Table 40. Provider Brand Perception: Verizon Wireless - SOHO Business, 2004
Table 41. Provider Brand Perception: BellSouth - SOHO Business, 2004
Table 42. Provider Brand Perception: Qwest - SOHO Business, 2004
Table 43. Provider Brand Perception: SBC - SOHO Business, 2004
Table 44. Provider Brand Perception: Verizon - SOHO Business, 2004
Table 45. Provider Brand Perception: Comcast - SOHO Business, 2004

List of Figures

Figure 1. Current Providers of Voice, Data, or Managed Services - SOHO Business, 2004
Figure 2. Employment by Primary Location (% of Employees) - SOHO Business, 2004
Figure 3. Telecom Priorities - SOHO Business, 2004
Figure 4. Current Providers of Voice, Data, or Managed Services - SOHO Business, 2004
Figure 5. Current Providers of Voice, Data, or Managed Services (BellSouth Regional View)- SOHO Business, 2004
Figure 6. Current Providers of Voice, Data, or Managed Services (Qwest Regional View)- SOHO Business, 2004
Figure 7. Current Providers of Voice, Data, or Managed Services (SBC Regional View)- SOHO Business, 2004
Figure 8. Current Providers of Voice, Data, or Managed Services (Verizon Regional View)- SOHO Business, 2004
Figure 9. Current Providers of Voice, Data, or Managed Services (Comcast Regional View)- SOHO Business, 2004
Figure 10. Preferred Providers - SOHO Business, 2004
Figure 11. AT&T Customer Buying Behavior by Service - SOHO Business, 2004
Figure 12. Sprint Customer Buying Behavior by Service - SOHO Business, 2004
Figure 13. MCI Customer Buying Behavior by Service - SOHO Business, 2004
Figure 14. Verizon Wireless Customer Buying Behavior by Service - SOHO Business, 2004
Figure 15. BellSouth Customer Buying Behavior by Service - SOHO Business, 2004
Figure 16. Qwest Customer Buying Behavior by Service - SOHO Business, 2004
Figure 17. SBC Customer Buying Behavior by Service - SOHO Business, 2004
Figure 18. Verizon Customer Buying Behavior by Service - SOHO Business, 2004
Figure 19. Comcast Customer Buying Behavior by Service - SOHO Business, 2004

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