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| We the People... Demographic and Technology Trends
in the US Consumer Market |
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This market research report provides five-year forecasts
for the US population and number of households, with segmentation of the population
forecast by age, sex, ethnicity, and region, as well as segmentation of households
by income. Survey data on the number of PCs per household and use of the Internet,
broadband services, and wireless phones is also presented. Also included are five-year
forecasts for US online households, US residential broadband subscribers, and
wireless voice services subscribers.
There are more people in the US than ever, and despite recent economic woes,
the population is becoming one composed of increasingly affluent consumers. While
other areas of the economy have faltered, consumer spending has remained buoyant,
helping to keep the US economy from a more severe downturn. Given the size and
strength of this market, some understanding of its makeup is extremely important
in selling to consumers.
Among US consumers, there is increasing demand for a growing number of technologies
including wireless phones, broadband Internet access, and many others. This demand
comes in the context of an aging population deeply affected both economically
and socially by the baby boomer generation and the continually evolving roles
and preferences of men and women in the US. |
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Telecom Survey, 2004
- US Census
Bureau
- Consumerization
of Technology
- Personal Computers
- Internet
- US Online
Households
- Hours Spent
Accessing the Internet per Household
- Broadband
- US Residential
Broadband Subscribers Forecast
- Primary
Service Used to Access the Internet from Home
- Wireless
- Wireless
Voice Subscribers Forecast
- Average
Time Spent on Home Phone per Day
- Population
- US Population
by Age
- Age in the
US: The Boomer Effect
- Men and Women
in the US
- US Population
by Ethnicity
- US Population
by Region
- Households
- US Households
by Household Income
- Conclusion
- Table 1. US Population
by Age (in Thousands) - 2003-2008
- Table 2. US Population
by Sex (in Thousands), 2003-2008
- Table 3. US Population
by Ethnicity (in Thousands), 2003-2008
- Table 4. US Population
by Region (in Thousands), 2003-2008
- Table 5. US Households
by Household Income (in Thousands) - 2003-2008
- Figure 1. US Population
(in Millions) - 2003-2008
- Figure 2. Personal
Computers per Household - US Consumer, 2004
- Figure 3. Total
US Online Households (in Millions), 2003-2008
- Figure 4. Hours
per Week Accessing the Internet per Household - US Consumer, 2004
- Figure 5. US Residential
Broadband Subscribers (in Millions) - 2003-2008
- Figure 6. Primary
Service Used to Access the Internet from Home - US Consumer, 2004
- Figure 7. Wireless
Voice Subscribers (in Millions) - US Consumer, 2003-2008
- Figure 8. Average
Time Spent on Home Phone per Day - US Consumer, 2004
- Figure 9. US Population
(in Millions) - 2003-2008
- Figure 10. US Households
(in Millions) - 2003-2008
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