Table of Contents

• Executive Summary
  
• Methodology
  
  • Forecasting Techniques
    
  • Structured Research Sources
    
• Demographics
  
• Age and Ethnicity
  
• Income
  
• Education and Profession
  
• Residence
  
• Age Matters: Life Stage vs. Behavior
  
  • Life Stage Distinctions
    
  • Behavioral Distinctions
    
• General Phone Usage
  
  • Incidence of Usage
    
    • Incidence of Usage By Age of Respondent
      
  • Current Providers Used
    
  • Daily Phone Usage
    
    • Daily Time Spent on the Phone By Age of Respondent
      
  • Wireless, Wireline, Local, and Long Distance
    
    • Wireless, Wireline, Local, and Long Distance By Age of Respondent
      
  • Monthly Expenditures
    
    • Monthly Expenditures By Age of Respondent
      
• Wireline Erosion
  
  • Decreased Usage of Wireline Local Phone Services
    
    • Decreased Usage of Wireline Local Phone Services By Age of Respondent
      
  • Decreased Usage of Wireline Long Distance Phone Services
    
    • Decreased Usage of Wireline Long Distance Phone Services By Age of Respondent
      
• Wireline to Wireless Conversion
  
  • Current Provider Loyalty
    
    • Current Provider Loyalty By Age of Respondent
      
  • Plans to Switch Providers
    
    • Plans to Switch Providers By Age of Respondent
      
  • Plans to Cancel Home Phone
    
    • Plans to Cancel Home Phone By Age of Respondent
      
  • Factors Encouraging Wireline Erosion
    
  • Factors Inhibiting Wireline Erosion
    
• Regional and Income-based Segmentation
  
  • Regional Segmentation: ILEC Regions
    
    • Summary
      
    • Daily Phone Usage
      
    • Wireline vs. Wireless Phone Usage - Percent of Daily Usage
      
    • Monthly Phone Expenditures by Type
      
    • Wireline Erosion
      
    • Wireline to Wireless Conversion
      
  • Segmentation by Income Level
    
    • Summary
      
    • Daily Phone Usage
      
    • Wireline v. Wireless Phone Usage - Percent of Daily Usage 4
      
    • Monthly Phone Expenditures by Type
      
    • Wireline Erosion
      
    • Wireline to Wireless Conversion
      
• Behavioral Segmentation
  
  • "Wireless Converters"
    
  • "Best of Both - Non-converters"
    
  • "Tethered: Fixed to the Wireline"
    
• Conclusion
  

List of Tables

• Table 1. Voice Service Adoption: Local, Long Distance, and Wireless - Age Segmentation
  
• Table 2. Top Service Providers for Local, Long Distance, and Wireless Service Based on Respondent Users of these Services (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 3. Daily Time Spent on Home Phone- Age Segmentation
  
• Table 4. Percent of Time Spent on Wireline/Wireless Phone - Age Segmentation
  
• Table 5. Percent of Wireline/Wireless Calls that are Local/Long Distance - Age Segmentation (Respondent Base of Wireline and Wireless Users)
  
• Table 6. Average monthly expenditure on Local, Long Distance, and Wireless Service - Age Segmentation (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 7. Wireline Local Phone/Long Distance Usage Decreased in Past 12 Months Due to your Use of Cell Phone - Age Segmentation (Respondent Base of Wireless Users)
  
• Table 8. Deterioration of Wireline Local Phone Usage-Age Segmentation (Respondent Base of Wireless Users with Decreased Wireline Local Phone Usage)
  
• Table 9. Deterioration of Wireline Long Distance Phone Usage-Age Segmentation (Respondent Base of Wireless Users with Decreased Wireline Long Distance Usage)
  
• Table 10. Loyalty to Current Local/Long Distance/Wireless Service Provider - Age Segmentation (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 11. Plans to Switch to a Different Local/Long Distance/Wireless Service Provider in the Next 12 Months - Age Segmentation (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 12. Plans to Cancel Home Phone and Use Only Cell Phone in the next 12 Months - Age Segmentation (Respondent Base of Wireless Users) 31
  
• Table 13. Why Would You be Willing to Make Your Cell Phone Your Primary Phone? - Age Segmentation (Respondent Base of Wireless Users Willing to Cancel their Wireline Service)
  
• Table 14. Why Wouldn't You be Willing Make Your Cell Phone Your Primary Phone? - Age Segmentation (Respondent Base of Wireless Users Not Willing to Cancel their Wireline Service)
  
• Table 15. US States Grouped By RBOC Region
  
• Table 16. On average, how much time do you spend on your home phone per day-Regional Segmentation
  
• Table 17. When thinking about your use of your wireline/wireless phone, what percent of the minutes you use would you say are...-Regional Segmentation (Respondent Base of Wireline and Wireless Users)
  
• Table 18. Approximately, what is your average monthly expenditure on …--Regional Segmentation (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 19. Has your wireline local phone usage decreased in the last 12 months due to your use of your cell phone-Regional Segmentation (Respondent Base of Wireless Users)
  
• Table 20. Would you be willing to cancel your home phone and use your cell phone as your only phone in the next 12 months-Regional Segmentation (Respondent Base of Wireless Users)
  
• Table 21. On average, how much time do you spend on your home phone per day-Income Segmentation
  
• Table 22. When thinking about your use of your wireline/wireless phone, what percent of the minutes you use would you say are...- Income Segmentation (Respondent Base of Wireline and Wireless Users)
  
• Table 23. Approximately, what is your average monthly expenditure on …- Income Segmentation (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Table 24. Has your wireline local phone usage decreased in the last 12 months due to your use of your cell phone - Income Segmentation (Respondent Base of Wireless Users)
  
• Table 25. Would you be willing to cancel your home phone and use your cell phone as your only phone in the next 12 months-Income Segmentation (Respondent Base of Wireless Users Willing to Cancel their Wireline Service)
  
• Table 26. Profile of High-Risk Converters. The 18 to 24 Age Group of Converters
  
• Table 27. Profile of Low-Risk Converters. The 65 and Over Age Group of Non-converters

List of Figures

• Figure 1. Voice Service Subscriptions (Total Respondent Base); Wireless Conversion (Wireless User Respondents)
  
• Figure 2. Respondent Age and Ethnicity
  
• Figure 3. Respondent Income Level
  
• Figure 4. Respondent Education and Profession
  
• Figure 5. Respondent Education and Profession-cont.
  
• Figure 6. Respondent Residence
  
• Figure 7. Voice Service Adoption: Local, Long Distance, and Wireless
  
• Figure 8. Daily Time Spent on "Home" Phone
  
• Figure 9. Percent of Time Spent on Wireline/Wireless Phone
  
• Figure 10. Percent of Wireline/Wireless Calls that are Local/Long Distance (Respondent Base of Wireline and Wireless Users)
  
• Figure 11. Average monthly expenditure on Local, Long Distance, and Wireless Service (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Figure 12. Wireline Local Phone/Long Distance Usage Decreased in Past 12 Months Due to your Use of Cell Phone (Respondent Base of Wireless Users)
  
• Figure 13. Deterioration of Wireline Local Phone Usage (Respondent Base of Wireless Users with Decreased Wireline Local Phone Usage)
  
• Figure 14. Deterioration of Wireline Long Distance Phone Usage (Respondent Base of Wireless Users with Decreased Wireline Long Distance Phone Usage)
  
• Figure 15. Loyalty to Current Local/Long Distance/Wireless Service Provider (Respondent Base of Local, Long Distance and Wireless Subscribers)
  
• Figure 16. Plans to Switch to a Different Local/Long Distance/Wireless Service Provider in the Next 12 Months (Respondent Base of Local, Long Distance, and Wireless Subscribers)
  
• Figure 17. Plans to Cancel Home Phone and Use Only Cell Phone in the next 12 Months (Respondent Base of Wireless Users)
  
• Figure 18. Why Would You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent Base of Wireless Users Willing to Cancel their Wireline Service)
  
• Figure 19. Why Wouldn't You be Willing Make Your Cell Phone Your Primary Phone? (Respondent Base of Wireless Users Not Willing to Cancel their Wireline Service)