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Picking Winners in On-Line Entertainment: Disney, Microsoft & Intel

Service: Consumer Media & Content
Report Number: IN0401551CM
Publication Date: March 2004
Number of Pages: 62
Report Price: $2,995 U.S. Dollars
Analyst: Gerry Kaufhold

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Abstract
Our research indicates that there is a good possibility that Hollywood's current, profitable "packaged goods" business model will soon be feeling the effects from on-line services. On-line services, which charge $5 for a movie, may drive an across-the-board decline in retail selling prices for DVDs.
 
 Our analysis points to Disney, Microsoft and Intel being winners in the world of Electronic On-Line Entertainment. Disney's MovieBeam service uses innovative PUSH technology to deliver Video-on-Demand at low cost. Microsoft's Windows Media Division has coverage of all key areas. Intel's mobile technology will make laptop computers "portable entertainment" systems.
 
 Small companies that are poised to provide disruptive technologies or business models include Akimbo, Euclid Discoveries, Synacor, and thePlatform.
 
 By the end of 2008, we expect over 280 million consumers will have equipment to make their own "Media," and over 247 million will be connected to Broadband connections. Even if only a few percent use on-line services, the impact on "packaged goods" will be great.
 

Table of Contents

  • Executive Summary
      • "Packaged Goods" Makes A Great Business - For The Present
      • Eventually, On-Line And PUSH Services Will Cause Downward Pressure On The Selling Prices Of "Packaged Goods"
      • Disney, Microsoft and Intel Are Likely To Be Winners
      • Disruptors: Akimbo, Euclid Discoveries, Synacor, thePlatform
  • Methodology
    • Years Of Experience
    • Experienced Team Of Analysts
    • Key Trend Identified - The Re-Emergence Of PUSH
    • Previously Issued Reports That Provide Useful Information
  • Definitions - What Are Consumer "Media" And "Content"?
    • Be It "Media" Or "Content" - It Has To Be Digital
      • Consumer "Media" - The Device That Contains The "Content"
        • Pre-Programmed, Manufactured Media Sold As "Packaged Goods"
        • Self-Programmed Media That Can Be Written On By Consumers
        • Self-Programmable Digital "Media" Poses A Threat To Copyright Owners
      • Consumer "Content" - The Digital Bits That Contain Information
  • Making Five Year Forecasts Requires Special Insight That Boldly Crosses Multiple Disciplines
    • Geographic Segmentation Improves Our Accuracy
    • Technology Will Provide Amazing Breakthroughs That Alter The Market
      • New Compression and Transmission Methods Will Disrupt Current Business Models
        • High Definition TV, MPEG-4 And Microsoft Windows Media 9 Series
        • DivX, XviD, Euclid Discoveries, And Others Are Also Coming Along
        • More Bandwidth Coming To Consumers' Residences
      • Personal Computers (And Macintoshes) Have Been The "Engine" Driving The Semiconductor Industry
      • Moore's Law Is Driving Technology
        • Semiconductor Industry Can Plan Their "Roadmap" Effectively
      • Intel Is Driving Incredible Technology Into The Consumer Market
        • Network Media Product Requirements (NMPR) Will Provide A Long-Term Growth Opportunity For Media-Centric Personal Computers
        • Intel Is Uniquely Qualified To Drive Industry Compliance Efforts
      • PCI Express Brings Mainframe Performance To Home PCs
      • Wireless USB Expands The "Reach" Of PC Peripherals
    • Industry Initiatives Will Drive Consumer Electronics Shipments To Record Levels
      • Digital Home Working Group - Sony, Microsoft, Intel, Others
      • The Internet Streaming Media Alliance (ISMA)
    • Self-Made Personal "Media" And Personal "Content" Are Becoming Ubiquitous
      • CD Players Embrace MP-3, WMA, AAC, Ogg Vorbis, Others
        • Digital Audio Players Move Music Off Of Computers And Into Pockets
        • Now, CD And DVD Players Provide Multiple Formats "Built In"
      • DVD Players Shipping With Support For DivX, XviD, Others
      • DVD Recorders May Face The Same Situation
        • DVD Recorders With Built-In Hard Disk Drives
  • Worldwide Shipments Of Selected Personal "Content" Authoring Products
    • Personal Computers with PCI Express - Shipments
    • Digital Still Image Cameras - Shipments
    • Digital Camcorders - Shipments
    • DVD Recorders - Shipments
      • DVD Recorders Coupled With Disk Drives Create New Possibilities
      • MediaCenter Personal Computers With Hard Disk Drives &Built-In DVD Recorders Will Change The World
      • Microsoft's MediaCenter PC Extenders Will Become Available Soon
    • Worldwide Shipments Through 2008
  • Worldwide Installed Base Of Selected Personal "Content" Authoring Products
    • Why The Installed Base Is So Important
      • Playback Only Products Will Be Replaced With "Record, Edit, Store & Playback" Devices
        • When "Record, Edit, Store & Playback" Devices Become The Mainstream, Copyrighted "Content" Will Be In Jeopardy
      • Personal Computers with PCI Express - Installed Base
      • Digital Still Image Cameras - Installed Base
      • Digital Camcorders - Installed Base
      • DVD Recorders- Installed Base
    • Installed Base Through 2008
  • How The Consumer Media And Content Environment Is Changing
    • The "Freckle Effect" Appears Again - Each Region Will Develop Independently
      • The "Freckle Effect" Illustrates The Independent Geographical Markets For "Consumer Media And Content"
    • Four Key Transitions Are Driving The Changes
      • The Four Key Transitions Create A "Cause & Effect" Engine
    • Return On Assets For "Content" Owners Is Only Going To Become More Difficult In The Future
      • "Packaged Goods" Business Will Peak, And Then Be Impacted By Consumer Digital Recorders And On-Line Systems And Services
    • Transition From Analog "Content" To Digital "Content"
      • First Transition From Analog "Content" To Digital "Content" Is Well Under Way
      • The Technology In Professional "Content" Creation Equipment Is Being Put Into Semiconductors That Can Be Used By Consumers
    • Transition From Professional "Content" Creation To Personal "Content" Creation
      • Second Transition Is Professional Equipment For Personal "Content" - Everybody Can Be a "Content" Producer
    • Transition From Professional Distribution To Personal Distribution
      • Third Transition Taking Place Right Now - Everybody Can Become A "Content" Publisher And On-Line Distributor
    • The Fourth Transition Is Blurring The Lines Between Professional "Content" and Personal "Content
      • The Fourth Transition Will Be All-Digital "Content" That Causes A Blurring Between Professional "Content" And Personal "Content"
      • Hip-Hop And Rap Music "Sampling" Is An Excellent Example
  • Professional "Content" Was Under The Control Of "Content" Owners
      • Audio "Content" Created The Market Procedures And Processes For Packaged Goods And "Media"
      • Broadcast Television Created The Market Procedures and Processes For Transmitted Video "Content" And Medium
    • Professional "Content" And Digital Entertainment Distribution
      • Fiber-To-The-Home & Ethernet Passive Optical Networks
  • Personal Technology Threatens Professional "Content"
    • Three Figures Illustrate The Migration Of "Content"
    • The Difference Between Professional "Content" And Personally Archived Versions Of That "Content"
  • Electronic Network Delivery Services Create A New Playing Field
    • Consumer Video Rising To The Level Of Professional And Business Video
      • Increased Convenience
      • On-Line Services Have No Lines, Always In Stock, No Damaged Goods
      • No Late Fees, Only Pay For Programs You Actually View
    • Synacor
  • The Re-Emergence Of PUSH Technology
    • The PointCast Concept Re-Awakens An Industry
      • Walled Gardens Re-Shape The Idea Of PUSHing "Content"
        • Key Ingredients - Contracts For "Content" - Ease Of Use For Subscribers - A Broadband Service As A Strategic Partner
      • Akimbo
      • thePlatform
  • Microsoft Windows Media
    • Windows Media 9 Series Provides Support From Cell Phone To Cinema
    • High Definition Television Being Promoted By Windows Media
    • Microsoft Is An Industry Leader For Digital Rights Management
    • Making "Content" Portable Is Coming Next
    • Partnerships With Disney, Time-Warner, And Others
  • Disney's MovieBeam
      • Disney Belongs To Movielink
      • MovieBeam Expands Disney's Presence In Electronic Entertainment
      • It's A Quintessential "Walled Garden" Using PUSH Technology
    • MovieBeam Takes Advantage Of Dotcast Wireless Datacasting Technology
      • Dotcast Technology Can Deliver Up To 3 Megabits/Second Over Analog TV Signals
      • Dotcast's Approach Reaches Maximum Viewers At Minimum Cost
      • Dotcast's Technology Spans Analog + Digital Delivery Systems
      • Dotcast's Concept Is Called The "Digital Shelf"
    • MovieBeam Makes Their "Content" Extremely Convenient For Consumers To Enjoy
      • Another Advantage - No Waiting For Downloads
      • Only Pay For What You Use, And Never Any Late Fees
      • Can Take 100 Movies "On The Road" Very Easily
      • Other PUSH Network Connections Can Be Used
      • MovieBeam Is An Excellent "Portal" For Electronic Entertainment
  • Two Disruptive Influences
    • USA Video Interactive Patent Infringement Lawsuit Against Movielink
    • Euclid Discoveries - Image Compression
  • Regional Forecasts
    • Four Categories Of Personal Content Items In Use
      • DVD Recorders In Use
        • DVD Recorders May Replace Some Sales Of Packaged Goods
      • Personal Computers With PC-TV Tuners In Use
        • MediaCenter PCs Capture, Edit, Store, Publish and Distribute Video, Audio and Photographic "Content"
      • Basic Broadband Connections In Use
      • Premium Broadband Connections In Use
    • Personal "Content" Items In Use, By Category, In North America
      • TV Households With Digital Recording Equipment And Broadband Connections In Use
    • Personal "Content" Items In Use, By Category, In Europe
      • Europe To Surpass North America During 2005 And Have World's Largest Installed Base Of PC-TV Tuners By 2008
    • Personal "Content" Items In Use, By Category, In Asia
      • Asia To Drive Solid Growth For Broadband Connections
    • Personal "Content" Items In Use, By Category, In The Rest-of-the-World (ROW)
      • ROW To Account For Strong, Continued Growth
  • Worldwide Summary By Category
    • Worldwide Growth For Personal "Content" Items In Use Will Top 35% CAGR Through 2008
  • Worldwide Summary By Region
    • Asia And Europe To Be A Strong One-Two Punch, With North America Surprisingly Behind In Number Three By 2008
  • Conclusion
    • Professional "Content" Will Continue To Grow Through This Decade, But Revenues May Flatten Out As Alternative Personal "Content" Technologies Gain Ground
      • Media Publishers And Professional Networks Will Need To Adjust Prices Downward, Which Affects Their Return On Assets (ROA)
      • Personal "Content" Will Re-Direct Consumers, Reducing Their Capacity For Professional "Content"
    • The "Freckle Effect" Will Continue To Hold True - Regional Tendencies Will Be Unique
      • North America's Early Build-Out Of Digital Cable Slows The "Up Take" For Personal "Content" Equipment
        • Wide Availability Of Published "Media" Also Holds Its Own
        • North America Runs Second, Slips To Third
        • North American Market For Professional "Content" Likely To Benefit
      • Europe's Initial Lack Of Digital Cable, And Slow Broadband Deployments, Set The Stage For Powerful Growth
        • Europe Begins Small, Becomes A Contender For #1 By 2008
      • Asia's Rapid Deployment Of DSL Makes Them The Top Market
        • Asia To Be The Top Market Through 2008
      • The ROW Countries Will Provide Pockets Of Opportunity
        • ROW Countries Present Opportunities For All Professional "Content"
      • Worldwide Summary
  • Disney, Microsoft And Intel Are Positioned To Be Big Winners
    • Today's On-Line Entertainment Sites Are Just Emerging From Being Experiments
    • It's Going To Be A PUSH World, With Special Devices
    • Consumers Prefer The Convenience Of "Content" That Is Already Available And Is Portable
    • Disney's MovieBeam Is A Leading Indicator For PUSH Delivery Of Professional "Content"
    • Microsoft's Technologies Optimize And Manage PUSH "Content" - Both Professional And Personal
    • Intel's Mobile Technology Becomes An Important Platform For PUSH "Content" - Both Professional And Personal

List of Tables

  • Table 1. Worldwide Summary Of Personal "Content" Items And Connections In Use (pieces of consumer video recording equipment in use, in thousands, Broadband Connections in use, in thousands, annual growth in percent, Compound Annual Growth Rate in percent)
  • Table 2. Worldwide Shipments Of Selected Personal "Content" Products (annual unit shipments in thousands, by category, annual growth rate in percent, percent of worldwide total annual shipments by category, Compound Annual Growth Rate)
  • Table 3. Worldwide Installed Base Of Selected Personal "Content" Products (annual estimate of installed base, by category, annual growth rate in percent, percent of worldwide total annual shipments by category, Compound Annual Growth Rate)
  • Table 4. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In North America (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 5. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In Europe (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 6. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In Asia (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 7. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In ROW (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 8. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use Worldwide (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 9. Total Of All DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use By Region (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)
  • Table 10. Worldwide Combined Total Of Personal Recording Equipment And Broadband Connections In Use (number of units in use in thousands, annual growth rate in percent, percent of regional total, Compound Annual Growth Rate)

List of Figures

  • Figure 1. Worldwide Installed Base Of Selected Personal "Content" Products
  • Figure 2. Ways Professional "Media" and "Content" Get Delivered To Consumers
  • Figure 3. Professional "Content" Is Delivered To Consumers, Via A Professional "Medium" or Via Professionally Published "Media"
  • Figure 4. Professional "Content" Gets Transmitted to Consumers, Who Archive It On CDs and DVDs - Professional "Content" And Personal "Content" Co-Mingle
  • Figure 5. Consumers Archive Professional "Content" Onto Discs, Or Transmit It, On The Same Equipment They Use For Personal "Content" Creation
  • Figure 6. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In North America
  • Figure 7. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In Europe
  • Figure 8. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In Asia
  • Figure 9. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use In ROW
  • Figure 10. DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use Worldwide
  • Figure 11. Total Of All DVD-Recorders, PC-TV Tuners, And Broadband Connections In Use By Region
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