US Visual Entertainment Market And Survey Of Media Savvy Consumers

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Report Abstract, Table of Contents, Tables, Figures

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US Visual Entertainment Market And Survey Of Media Savvy Consumers

Service: Consumer Media & Content
Report Number: IN0401552CM
Publication Date: April 2004
Number of Pages: 77
Report Price: $3,495 U.S. Dollars
Analyst: Gerry Kaufhold

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Abstract
This report presents 81 Tables with in-depth information from a detailed survey of 1,151 "media savvy" consumers. These consumers all have broadband Internet connections, report a decline in the number of hours they spend watching Network Television, are using Personal Video Recorders to skip through commercials, and obtain their "content" from nearly all the available channels. About 42% of respondents' said that they would pay to get Network TV programs commercial-free!

A "snapshot" of the US visual entertainment market shows:

The Cinematic Release of movies brings in about $9 Billion (US) per year in the United States

"Packaged goods" (VHS videotapes, and DVD discs) are worth over $14 Billion (US) per year

Movie rentals bring in another $8 Billion (US) per year

Pay-Per-View movies, alone, have an annual value of about $1.6 Billion (US), not including Adult videos, and Pay-Per-View events.

Annual value of on-line video subscription services will top $150 million (US) during 2004

The value of the "movie market" was about $42 Billion (US) during 2003.

Table of Contents

Executive Summary
Methodology
- Years Of Experience
- Experienced Team Of Analysts
- Changes Coming To Consumer Entertainment Markets
- Disruptions To "Packaged Goods" Will Create New Opportunities
- Current "Snapshot" of Today's US Visual Entertainment Market
- Detailed Survey Results Of 1151 "Media Savvy" Consumers
- Methodology
- Acknowledgements
- Previously Issued Reports That Provide Useful Information
US Visual Entertainment Market
- A Quick Look At The Movie Business
  - The 1950s Consent Decree
  - Sumner Redstone Parlays Movie Theatres Into Viacom
  - More Implications From The Consent Decree
  - The Nine Major Movie Studios
  - Smaller Studios
    - Territorial Rights Are The Rule Of Thumb
    - Territorial Release Into Cinemas By Region
    - Territorial Release For PPV, VOD And Premium Services By Region
    - Territorial Release On Tape & DVD By Region
    - VHS Tape Is Easier To "Territorialize" Than DVD
    - DVD Uses MPEG-2 And Is More Portable Than VHS Tape
- The Progressive Release - Cinema To Pay-Per-View To DVD
  - Distribution To Video Rental Stores
  - Revenue-Sharing Plans In Jeopardy
  - Movie Rentals Are Worth About $15-$20 Billion Worldwide
  - Pay-Per-View, or Video-On-Demand, Via Satellite Or Cable TV
  - Pay-Per-View And Video-On-Demand Internet Network Services
- Hollywood Studio Revenue Models
  - Theatrical Release
  - Rental Release & Published Media Sales
  - Pay-Per-View And VOD
  - PPV, VOD Force Some Hard Decisions On Hollywood
  - Soundtrack Sales
  - Merchandise And Ancillary Products
- VHS Videotape Sales And DVD Disc Sales
  - VHS Videotape Sales Experiencing Rapid Decline
  - DVD Disc Sales On An Aggressive Growth Curve
  - Combined VHS Tape Plus DVD Disc Sales
- Summary Of Cinema & Packaged Goods Movie Revenues For Major US Studios
  - Average Movie Costs $100 Million To Produce & Take To Market
Channels To Consumers
- US Cable And Satellite TV Subscriber Summary
- Annual Value Of Pay-Per-View Movies And Events
  - Top Rated US Cable/Satellite TV Networks
- US Video Game Sales
- Family-Oriented On-Line Video Subscription Services
Major Survey Of 1151 "Media Savvy" Consumers
- Qualifying Question - Do You Currently Have A Broadband Connection At Home?
  - Split By Gender
  - Respondents By Population Density Of Where They Live
  - Respondents By Annual Income Level
- Accounting For Discrepancies In The Subgroups
  - Discrepancies Due To Non-Answers About Gender
  - Discrepancies Due To Non-Answers About Locale
  - Discrepancies Due To Non-Answers About Annual Income
  - Percentages In Tables Calculated Against Total Respondents In Subgroup
Watching Movies At A Cinema
Movies On VHS Videotape
DVD Movies And TV Shows
Movies On Pay-Per-View
Movies Watched From Video-on-Demand Services
Movies From A Premium TV Service
- Movies Watched Per Month From A Premium TV Service
- Premium Services Subscribed To Currently
- Premium TV Services Subscribed To Last Year
- Changes In Subscription Status From Last Year
Monthly Amount Spent Purchasing DVDs
Monthly Amount Spent Renting VHS Tapes Or DVDs From A Local Store
Monthly Amount Spent Renting DVDs From On-Line Rental Services
Movies From On-Line Download Movie Services
- On-Line Download Movie Services Used
Personal Video Recorders
- Currently Use A Personal Video Recorder
- Use A Personal Video Recorder To Skip Commercials
Questions About Viewing Network Television Or Cable TV Programming
- Hours Per Week Spent Watching Network TV Programming
- Viewing Change Since Last Year For Network TV Programming
  - Report They Watch MORE Network Programming Now
  - Report They Watch LESS Network TV Programming Now
  - Willing To Pay For Network Programming To Eliminate Commercials
- Hours Per Week Spent Watching Cable/Satellite-Specific TV Programming
Questions About In-Home Networks & TV Connected To Personal Computer
- Have You Ever "Burned" A DVD ?
Conclusions
- "Media Savvy" Consumers Play All The Angles
- "Media Savvy" Consumers Not Afraid To Experiment
- "Media Savvy" Consumers Want What They Want
- "Media Savvy" Consumers Dropping Premium TV Services
- "Media Savvy" Consumers "Tuning Out" Network Television
  - "Media Savvy" Consumers May Wish To Pay For Commercial-Free Network TV
- "Media Savvy" Consumers Using Personal Computers For TV "Content"
- Media Savvy Consumers "Burning" Their Own DVDs

List of Tables

Table 1. Value Of US Movie Studio And Other Visual Entertainment Revenues 2003 (Annual Value of categories in US$ in millions, percent of total)
Table 2. VHS Tape Sales By Top US Hollywood Studios (annual sales, in US$ Billions, summary annual growth rate in percent, individual studio Compound Annual Growth Rate in percent)
Table 3. DVD Disc Sales By Top US Hollywood Studios (annual sales, in US$ Billions, summary annual growth rate in percent, individual studio Compound Annual Growth Rate in percent)
Table 4. Combined DVD Disc And VHS Tape Sales By Top US Hollywood Studios (annual sales, in US$ Billions, summary annual growth rate in percent, individual studio Compound Annual Growth Rate in percent)
Table 5. Summary Of Cinema & Packaged Goods Movie Revenues For Major US Studios (annual revenues, US$ in millions, annual growth rate in percent, percent of total value, Compound Annual Growth Rate in percent)
Table 6. Summary Of US Cable & Satellite TV Subscribers (subscribers in millions, annual growth rate in percent, Compound Annual Growth Rate in percent)
Table 7. Value of Pay-Per-View Movies, Adult Video, Pay-Per-View Events (annual value, $US in millions, annual growth rate)
Table 8. Top Rated US Cable/Satellite TV Networks (name of network, approximate total US subscriber total including Cable TV and Satellite subscribers)
Table 9. US Video Game Software And Console Sales (US$ millions, for all software including PC and console, US $ millions for video game console hardware, US$ millions total, annual growth rate in percent)
Table 10. Summary Of US On-Line Video Subscriptions (millions of subscribers, annual value of subscription services in US$ millions)
Table 11. Responses To Question About Broadband Connection To Home (number of respondents, number of male respondents, number of female respondents, percentage of males, percentage of females)
Table 12. Responses to Question About Population Density (number and percentage of respondents in five categories, according to population density)
Table 13. Responses to Question About Annual Household Income (number and percentage of respondents in five categories, according to annual household income)
Table 14. Responses to Question About Attending Movies At A Cinema By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 15. Responses to Question About Attending Movies At A Cinema By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 16. Responses to Question About Attending Movies At A Cinema By Income (number and percent of total respondents in four categories according to annual household income)
Table 17. Responses to Question About Watching Movies On VHS Tape By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 18. Responses to Question About Watching Movies On VHS Tape By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 19. Responses to Question About Watching Movies On VHS Tape By Income (number and percent of total respondents in four categories according to annual household income)
Table 20. Responses to Question About Watching Movies On DVD By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 21. Responses to Question About Watching Movies On DVD By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 22. Responses to Question About Watching Movies On DVD By Income (number and percent of total respondents in four categories according to annual household income)
Table 23. Responses to Question About Watching Movies On Pay-per-View By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 24. Responses to Question About Watching Movies On Pay-per-View By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 25. Responses to Question About Watching Movies On Pay-per-View By Income (number and percent of total respondents in four categories according to annual household income)
Table 26. Responses About Watching Movies On Video-on-Demand By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 27. Responses About Watching Movies On Video-on-Demand By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 28. Responses About Watching Movies On Video-on-Demand By Income (number and percent of total respondents in four categories according to annual household income)
Table 29. Responses About Watching Movies On Premium TV Service By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed per month)
Table 30. Responses About Watching Movies On Premium TV Service By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 31. Responses About Watching Movies On Premium TV Service By Income (number and percent of total respondents in four categories according to annual household income)
Table 32. Responses About Current Premium TV Service Subscription By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by Premium TV service subscription)
Table 33. Responses About Current Premium TV Service Subscription By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 34. Responses About Current Premium TV Service Subscription By Income (number and percent of total respondents in four categories according to annual household income)
Table 35. Responses About Last Year Premium TV Service Subscription By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by Premium TV service subscription)
Table 36. Responses About Last Year Premium TV Service Subscription By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 37. Responses About Last Year Premium TV Service Subscription By Income (number and percent of total respondents in four categories according to annual household income)
Table 38. Changes In Premium TV Service Subscription From Last Year By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by Premium TV service subscription)
Table 39. Changes In Premium TV Service Subscription From Last Year By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 40. Changes In Premium TV Service Subscription From Last Year By Income (number and percent of total respondents in four categories according to annual household income)
Table 41. Monthly Amount Spent Purchasing DVDs By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by monthly amount spent purchasing DVDs)
Table 42. Monthly Amount Spent Purchasing DVDs By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 43. Monthly Amount Spent Purchasing DVDs By Income (number and percent of total respondents in four categories according to annual household income)
Table 44. Monthly Amount Spent Renting VHS Tapes Or DVDs By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by monthly amount spent renting VHS tapes or DVDs)
Table 45. Monthly Amount Spent Renting VHS Tapes Or DVDs By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 46. Monthly Amount Spent Renting VHS Tapes Or DVDs By Income (number and percent of total respondents in four categories according to annual household income)
Table 47. Monthly Amount Spent Renting DVDs From On-Line Services By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by monthly amount spent renting DVDs from on-line rental services)
Table 48. Monthly Amount Spent Renting VHS Tapes Or DVDs By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 49. Monthly Amount Spent Renting VHS Tapes Or DVDs By Income (number and percent of total respondents in four categories according to annual household income)
Table 50. Movies Watched From On-Line Download Services By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed from on-line download movie services)
Table 51. Movies Watched From On-Line Download Services By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 52. Movies Watched From On-Line Download Services By Income (number and percent of total respondents in four categories according to annual household income)
Table 53. On-Line Download Services Used By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, by number of movies viewed from on-line download movie services)
Table 54. On-Line Download Services Used By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 55. On-Line Download Services Used By Income (number and percent of total respondents in four categories according to annual household income)
Table 56. Respondents' Using A Personal Video Recorder By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, currently using a Personal Video Recorder)
Table 57. Respondents' Using A Personal Video Recorder By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 58. Respondents' Using A Personal Video Recorder By Income (number and percent of total respondents in four categories according to annual household income)
Table 59. Use A PVR To Skip Through Commercials By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, currently using a Personal Video Recorder)
Table 60. Use A PVR To Skip Through Commercials By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 61. Use A PVR To Skip Through Commercials By Income (number and percent of total respondents in four categories according to annual household income)
Table 62. Hours Per Week Spent Watching Network TV Programs By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 63. Hours Per Week Spent Watching Network TV Programs By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 64. Hours Per Week Spent Watching Network TV Programs By Income (number and percent of total respondents in four categories according to annual household income)
Table 65. Change Since Last Year In Watching Network TV Programs By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 66. Change Since Last Year In Watching Network TV Programs By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 67. Change Since Last Year In Watching Network TV Programs By Income (number and percent of total respondents in four categories according to annual household income)
Table 68. Amount MORE Network Programming Being Watched By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 69. Amount MORE Network Programming Being Watched By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 70. Amount MORE Network Programming Being Watched By Income (number and percent of total respondents in four categories according to annual household income)
Table 71. Amount Less Network Programming Being Watched By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 72. Amount Less Network Programming Being Watched By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 73. Amount Less Network Programming Being Watched By Income (number and percent of total respondents in four categories according to annual household income)
Table 74. Willing To Pay For Network Programming By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 75. Willing To Pay For Network Programming By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 76. Willing To Pay For Network Programming By Income (number and percent of total respondents in four categories according to annual household income)
Table 77. Hours Per Week Spent Watching Cable/Satellite TV Programming By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 78. Hours Per Week Spent Watching Cable/Satellite TV Programming By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 79. Hours Per Week Spent Watching Cable/Satellite TV Programming By Income (number and percent of total respondents in four categories according to annual household income)
Table 80. Computers Connected To An In-Home Network By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 81. Computers Connected To An In-Home Network By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 82. Computers Connected To An In-Home Network By Income (number and percent of total respondents in four categories according to annual household income)
Table 83. Have A Personal Computer Connected To A TV Set By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 84. Have A TV Set Connected To A Personal Computer By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 85. Have A TV Set Connected To A Personal Computer By Income (number and percent of total respondents in four categories according to annual household income)
Table 86. What Kind Of PC-to-TV Connection Are You Using By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 87. What Kind Of PC-to-TV Connection Are You Using By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 88. What Kind Of PC-to-TV Connection Are You Using By Income (number and percent of total respondents in four categories according to annual household income)
Table 89. Have You Ever "Burned" A DVD By Gender (number and percent of total respondents, number and percent of male respondents, number and percent of female respondents, weekly viewing of network TV programs)
Table 90. Have You Ever "Burned" A DVD By Locale (number and percent of total respondents in four categories according to population density of location where they live)
Table 91. Have You Ever "Burned" A DVD By Income (number and percent of total respondents in four categories according to annual household income)

List of Figures

Figure 1. VHS Tape Sales By Top US Hollywood Studios (annual sales, in US$ Billions)
Figure 2. DVD Disc Sales By Top US Hollywood Studios (annual sales, in US$ Billions)
Figure 3. Combined US DVD Disc And VHS Tape Sales By Top US Hollywood Studios (annual sales, in US$ Billions)
Figure 4. Summary Of Cinema & Packaged Goods Movie Revenues For Major US Studios (annual revenues, in US$ Billions)
Figure 5. Ways Professional "Media" and "Content" Get Delivered To Consumers

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