Cutting the Cord: Consumer Profiles and Carrier Strategies for Wireless Substitution

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Report Abstract, Table of Contents, Tables, Figures

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Cutting the Cord: Consumer Profiles and Carrier Strategies for Wireless Substitution

Service: Mobile Consumer Markets
Report Number: IN0401644MCM
Publication Date: February 2004
Number of Pages: 70
Report Price: $2,495 U.S. Dollars
Analyst: Clint Wheelock

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Abstract
Mobile wireless services have quickly become a viable alternative to traditional landline service for a large number of consumers in the US. With wireline-to-wireless number portability introduced as part of the Wireless Local Number Portability (WLNP) mandate in November 2003, consumers now have an unprecedented degree of flexibility and convenience in cutting the cord on their landlines. The results from In-Stat/MDR’s primary research demonstrate a significant potential for wireline displacement over the next five years.

This report includes:

- Survey results and behavioral & demographic profiles of wireless subscribers who already use a wireless phone as their primary phone, as well as those who are likely to replace their landline and the reasons why consumers would or would not do so.

- Review and evaluation of technology solutions that can be used by carriers to either stimulate or mitigate wireless substitution.

- US wireless substitution forecasts, reflecting a significant increase in landline displacement during the five-year period from 2003 to 2008.

Table of Contents

Executive Summary
Methodology
Introduction
Summary of Top Line Results
- Overall: Wireless or Landline as Primary Phone?
- Overall: Likelihood to Replace Landline with Wireless
- Overall: Factors that Would Drive Wireless Substitution
- Overall: Factors that Would Inhibit Wireless Substitution
Consumer Profiles
- Carrier Preferences: Wireless or Landline as Primary Phone
- Carrier Preferences: Likelihood to Replace Landline with a Wireless Phone
- Age Groups: Wireless or Landline as Primary Phone
- Age Groups: Likelihood to Replace Landline with a Wireless Phone
- Marital Status: Wireless or Landline as Primary Phone
- Marital Status: Likelihood to Replace Landline with a Wireless Phone
- Type of Residence: Wireless or Landline as Primary Phone
- Type of Residence: Likelihood to Replace Landline with a Wireless Phone
- Gender: Wireless or Landline as Primary Phone
- Gender: Likelihood to Replace Landline with a Wireless Phone
- US Regions: Wireless or Landline as Primary Phone
- US Regions: Likelihood to Replace Landline with a Wireless Phone
- Professions: Wireless or Landline as Primary Phone
- Professions: Likelihood to Replace Landline with a Wireless Phone
- Personal and Business Use: Wireless or Landline as Primary Phone
- Personal and Business Use: Likelihood to Replace Landline with a Wireless Phone
- Wireless Data Users: Wireless or Landline as Primary Phone
- Wireless Data Users: Likelihood to Replace Landline with a Wireless Phone
- Wireless Spending: Wireless or Landline as Primary Phone
- Wireless Spending: Likelihood to Replace Landline with a Wireless Phone
- Wireless Usage Patterns: Wireless or Landline as Primary Phone
- Wireless Usage Patterns: Likelihood to Replace Landline with a Wireless Phone
- Telecom Bundles: Wireless or Landline as Primary Phone
- Telecom Bundles: Likelihood to Replace Landline with a Wireless Phone
- Size of Household: Wireless or Landline as Primary Phone
- Size of Household: Likelihood to Replace Landline with a Wireless Phone

Children in Household: Wireless or Landline as Primary Phone
Children in Household: Likelihood to Replace Landline with a Wireless Phone
Teenagers in Household: Wireless or Landline as Primary Phone
Teenagers in Household: Likelihood to Replace Landline with a Wireless Phone
Education Levels: Wireless or Landline as Primary Phone
Education Levels: Likelihood to Replace Landline with a Wireless Phone
Household Income: Wireless or Landline as Primary Phone
Household Income: Likelihood to Replace Landline with a Wireless Phone

Technology Solutions
- Three Technology Approaches
- Cellular Fixed Wireless #1
- Cellular Fixed Wireless #2
- Wireless Cradle Phone Set/Speakerphone
- Home Wireless Signal Booster Antenna
- Wireless-to-Wireline Adapter Cradle
- Home Call Forwarding Cradle
- Network-Based Call Forwarding Service #1
- Network-Based Call Forwarding Service #2
Wireless Substitution Forecasts
- Base Scenario Forecast
- Accelerated Displacement Scenario Forecast
- Limited Displacement Scenario Forecast
Summary and Conclusions
Companies Interviewed for or Referenced in this Report

List of Tables

Table 1. Summary Table Of Groups Most Likely And Least Likely To Use Wireless As Their Primary Phone
Table 2. Summary Table Of Groups Most Likely And Least Likely To Consider Replacing Their Landline With A Wireless Phone
Table 3. US Wireless Substitution Forecast - Base Scenario
Table 4. US Wireless Substitution Forecast - Accelerated Displacement
Table 5. US Wireless Substitution Forecast - Limited Displacement

List of Figures

Figure 1. A Growing Number Of Consumers Use Their Wireless Phone As Their Primary Phone
Figure 2. Of Landline Users, A Significant Portion Would Consider Replacing Their Landline Phone Altogether With Wireless
Figure 3. Wireless Substitution Forecast, 2003-2008
Figure 4. Overall: Wireless Or Landline As Primary Phone
Figure 5. Overall: Likelihood To Replace Landline With Wireless
Figure 6. Overall: Factors That Would Drive Wireless Substitution
Figure 7. Overall: Factors That Would Inhibit Wireless Substitution
Figure 8. Carrier Preferences: Wireless or Landline as Primary Phone
Figure 9. Carrier Preferences: Likelihood to Replace Landline with a Wireless Phone
Figure 10. Age Groups: Wireless or Landline as Primary Phone
Figure 11. Age Groups: Likelihood to Replace Landline with a Wireless Phone
Figure 12. Marital Status: Wireless or Landline as Primary Phone
Figure 13. Marital Status: Likelihood to Replace Landline with a Wireless Phone
Figure 14. Type of Residence: Wireless or Landline as Primary Phone
Figure 15. Type of Residence: Likelihood to Replace Landline with a Wireless Phone
Figure 16. Gender: Wireless or Landline as Primary Phone
Figure 17. Gender: Likelihood to Replace Landline with a Wireless Phone
Figure 18. US Regions: Wireless or Landline as Primary Phone
Figure 19. US Regions: Likelihood to Replace Landline with a Wireless Phone
Figure 20. Professions: Wireless or Landline as Primary Phone
Figure 21. Professions: Likelihood to Replace Landline with a Wireless Phone
Figure 22. Personal and Business Use: Wireless or Landline as Primary Phone
Figure 23. Personal and Business Use: Likelihood to Replace Landline with a Wireless Phone
Figure 24. Wireless Data Users: Wireless or Landline as Primary Phone
Figure 25. Wireless Data Users: Likelihood to Replace Landline with a Wireless Phone
Figure 26. Wireless Spending: Wireless or Landline as Primary Phone
Figure 27. Wireless Spending: Likelihood to Replace Landline with a Wireless Phone
Figure 28. Wireless Usage Patterns: Wireless or Landline as Primary Phone
Figure 29. Wireless Usage Patterns: Likelihood to Replace Landline with a Wireless Phone
Figure 30. Telecom Bundles: Wireless or Landline as Primary Phone
Figure 31. Telecom Bundles: Likelihood to Replace Landline with a Wireless Phone
Figure 32. Size of Household: Wireless or Landline as Primary Phone
Figure 33. Size of Household: Likelihood to Replace Landline with a Wireless Phone
Figure 34. Children in Household: Wireless or Landline as Primary Phone
Figure 35. Children in Household: Likelihood to Replace Landline with a Wireless Phone
Figure 36. Teenagers in Household: Wireless or Landline as Primary Phone
Figure 37. Teenagers in Household: Likelihood to Replace Landline with a Wireless Phone
Figure 38. Education Levels: Wireless or Landline as Primary Phone
Figure 39. Education Levels: Likelihood to Replace Landline with a Wireless Phone
Figure 40. Household Income: Wireless or Landline as Primary Phone
Figure 41. Household Income: Likelihood to Replace Landline with a Wireless Phone
Figure 42. Cellular Fixed Wireless #1
Figure 43. Cellular Fixed Wireless #2
Figure 44. Wireless Cradle Phone Set/Speakerphone
Figure 45. Home Wireless Signal Booster Antenna
Figure 46. Wireless-to-Wireline Adapter Cradle
Figure 47. Home Call Forwarding Cradle
Figure 48. Network-Based Call Forwarding Service #1
Figure 49. Network-Based Call Forwarding Service #2

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.