Service Provider Strategies for Mobile Devices: Operator Priorities, and Competitive Analysis

Microprocessor Report: Search | Client Login

In-Stat Market Research: Search | Client Login

Market Research Report Information
Report Abstract, Table of Contents, List of Tables, List of Figures

2005 Reports: May April March February January 2004 Reports: December More >

Service Provider Strategies for Mobile Devices: Operator Priorities, and Competitive Analysis

Service: Mobile Consumer Markets
Report Number: IN0401646MCM
Publication Date: May 2004
Number of Pages: 75
Report Price: $2,995 U.S. Dollars
Analyst: Neil Strother

Members Only: Full text HTML , PDF
Purchase This Report Online
Contact a Sales Representative

Abstract
What do consumers and business users want from their next mobile phones and what will they pay? The latest report from In-Stat/MDR has the answers from two new end-user surveys.

Consumers say they prefer mobile phones from the leading manufacturers, but many won't pay more than $100, according to the new report titled "Service Provider Strategies for Mobile Devices: Operator Priorities, and Competitive Analysis."

Business users expect to pay slightly more for mid-tier phones ($100 to $200) than consumers, this report notes.

This new report also highlights these findings:
- The one feature most users would pay extra for is extended battery life
- Nokia and Motorola remain the strongest brands, with Sony Ericsson and Samsung leading the second-tier pack
- Nextel has the highest overall satisfaction rate
- When consumers and business users expect to buy their next mobile phone

This report also includes analysis of service provider strategies throughout.

So, if you need to keep tabs on wireless consumers and business users, then this report is a must-have. If you work for a service provider or a handset manufacturer, this report has what you need to understand customer opinions today, so you're ready for tomorrow.

Table of Contents

Executive Summary
Methodology
Introduction
The US Market Landscape
AT&T Wireless
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - AT&T Wireless Conclusions
Cingular
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - Cingular Conclusions
Nextel
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - Nextel Conclusions
Sprint PCS
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - Sprint PCS Conclusions
T-Mobile
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - T-Mobile Conclusions
Verizon Wireless
- Consumer
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
    Future Feature Demand
- Business
  - Current Brand
  - When Purchasing Next Mobile Phone
  - Brands Considering for Next Purchase
  - How Much Planning to Spend for Next Mobile Phone
  - Future Feature Demand
  - Verizon Wireless Conclusions:
Service Provider Perspectives
Summary

List of Tables

Table 1. US Wireless Service Provider Market Leaders (by subscriber total) BEFORE Cingular-AT&T Wireless Acquisition
Table 2. US Wireless Service Provider Market Leaders (by subscriber total) AFTER Cingular-AT&T Wireless Acquisition

List of Figures

Figure 1. Nextel had the highest overall satisfaction among consumer respondents
Figure 2. Nokia was the runaway cell phone leader among AT&T Wireless respondents
Figure 3. The largest group of AT&T Wireless respondents planned to buy a new phone between six months and a year from now
Figure 4. Nokia was the clear brand leader when AT&T Wireless respondents considered their next wireless phone purchase
Figure 5. AT&T Wireless respondents in the largest segment planned to spend between $50 and $100 for their next mobile phone
Figure 6. Most AT&T Wireless users would willingly pay more for extended battery life on their next mobile phone
Figure 7. Nokia was the runaway brand leader among AT&T Wireless business respondents
Figure 8. The largest segment of AT&T Wireless business respondents expected to buy their next mobile phone between one and two years from now
Figure 9. Among AT&T Wireless business respondents, Nokia was the clear leader for brands under consideration for their next wireless phone purchase
Figure 10. The largest segment of AT&T Wireless business users expected to pay between $50 and $100 for their next wireless phone
Figure 11. AT&T Wireless business respondents gave extended battery life the highest ranking for a feature they would pay more for on their next wireless phone
Figure 12. Nearly half of Cingular consumer respondents had Nokia-branded mobile phones
Figure 13. A third of Cingular consumer respondents expected to buy their next mobile phone between one and two years from now
Figure 14. Motorola ranked highest among Cingular consumers considering their next brand of mobile phone
Figure 15. Among Cingular consumers the sweet spot for spending on their next mobile phone was between $50 and $100
Figure 16. Cingular consumer respondents ranked extended battery life the highest among features they would pay more for on their next wireless phone
Figure 17. By far, Cingular business respondents had a Nokia-branded wireless phone
Figure 18. Among Cingular business respondents, those in the largest group expected to buy their next wireless phone between one and two years from now
Figure 19. Cingular business respondents gave Nokia-branded mobile phones the highest ranking among those they would consider for their next purchase
Figure 20. The largest segment of Cingular business respondents expected to pay between $50 and $100 for their next wireless phone
Figure 21. More than half of Cingular business respondents rank extended battery life the highest feature they would be willing to pay more for on their next mobile phone
Figure 22. Motorola is the sole supplier of mobile phones to Nextel, so it is interesting to note that some Nextel consumer respondents identified other brands as their own
Figure 23. The largest segments of Nextel respondents expected to buy their next mobile phone between one and two years from now, or they were not sure
Figure 24. By far, Motorola was the top brand under consideration by Nextel consumer respondents
Figure 25. More than a quarter of Nextel respondents plan to spend between $150 and $200 for their next wireless phone
Figure 26. Nextel consumer respondents ranked extended battery life as their top feature choice they would spend more for on their next mobile phone
Figure 27. No surprise here, Motorola was the dominant brand among Nextel business users; it should be, since Motorola is Nextel's sole supplier
Figure 28. The two largest segments of Nextel business respondents expected to either buy their next mobile phone between one and two years from now, or they did not know, since their phone was company-supplied
Figure 29. Motorola, not surprisingly, grabbed the biggest share among Nextel business respondents considering brands for their next mobile phone purchase
Figure 30. Nearly a third of Nextel business respondents expected to pay between $150 and $200 for their next wireless phone
Figure 31. Nextel business users gave extended battery life the highest ranking for a feature they would be willing to spend more for on their next mobile phone
Figure 32. The highest percentage of Sprint PCS consumers had a Samsung-branded mobile phone
Figure 33. Half of Sprint PCS respondents intended to buy their next mobile phone between six months and two years from now
Figure 34. Sprint PCS consumers would consider Samsung-branded mobile phones the most for their next purchase
Figure 35. The largest group of Sprint PCS respondents expected to pay between $100 and $150 for their next mobile phone
Figure 36. Sprint PCS respondents expressed the greatest interest in extended battery life, and would be willing to pay more for it on their next wireless phone
Figure 37. Nearly half of Sprint PCS business respondents said they have a Samsung-branded wireless phone
Figure 38. Among Sprint PCS business respondents, the largest segment expected to buy their next wireless phone between six months and a year from now
Figure 39. Samsung was the highest-ranking brand when Sprint PCS business respondents were asked which brands they would consider for their next mobile phone
Figure 40. The largest segment of Sprint PCS business respondents expected to pay between $100 and $150 for their next wireless phone
Figure 41. Sprint PCS business respondents expressed the strongest interest in extended battery life for their next wireless phone
Figure 42. Four in 10 T-Mobile consumer respondents had a Nokia-branded mobile phone
Figure 43. The largest group of T-Mobile respondents intended to buy their next mobile phone between one and two years from now
Figure 44. Nokia, Samsung, and Motorola were the top brands under consideration by T-Mobile respondents for their next mobile phone purchase
Figure 45. The bulk of T-Mobile respondents expected to spend at the lower end of the spectrum for their next wireless phone
Figure 46. Once again, like so many other consumers, T-Mobile respondents gave extended battery life the highest ranking among features they would spend more for on a subsequent mobile phone
Figure 47. Nokia-branded mobile phones were in the hands of more than a third of T-Mobile business respondents
Figure 48. The largest segment of T-Mobile business respondents said they intend to buy their next mobile phone between six months and a year from now
Figure 49. Nokia ranked highest among T-Mobile business respondents considering brands for their next mobile phone purchase
Figure 50. The largest segment of T-Mobile business respondents expected to pay between $100 and $150 on their next wireless phone
Figure 51. T-Mobile business respondents ranked extended battery life highest among features they would spend more for on their next phone
Figure 52. Motorola and LG ranked one and two respectively among brands used by Verizon Wireless respondents
Figure 53. A third of Verizon Wireless users said they expect to buy their next mobile phone between one and two years from now
Figure 54. Motorola ranked highest among Verizon Wireless respondents when asked which brands they would consider for their next mobile phone
Figure 55. Most Verizon Wireless consumer respondents expected to pay between $50 and $150 on their next mobile phone
Figure 56. Nearly six out of 10 Verizon Wireless respondents ranked extended battery life the highest feature they would pay more for on their next mobile phone
Figure 57. Motorola was the clear leader among wireless phone brands in use among Verizon Wireless business respondents
Figure 58. The largest group of Verizon Wireless business respondents said they expect to buy their next their next wireless phone between one and two years from now
Figure 59. Verizon Wireless business respondents ranked Motorola highest among the brands they would consider for their next purchase
Figure 60. The largest group of Verizon Wireless business respondents expected to spend between $50 and $100 on their next mobile phone
Figure 61. Verizon Wireless business respondents gave extended battery life the highest ranking on a list of features they would spend more for on their next phone

Information Alerts
Sign Up | Current

Market Alerts
Sign Up | Current

Processor Watch
Sign Up | Current

Quick Links

In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat�s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.

Copyright � 2005 In-Stat
A Unit of Reed Business Information,
A Division of Reed Elsevier