Prosumers = Work. Life. Balance?: Exploring and Sizing the Wireless 'Prosumer' Market in the US

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Prosumers = Work. Life. Balance?: Exploring and Sizing the Wireless 'Prosumer' Market in the US

Service: Mobile Consumer Markets
Report Number: IN0401650MCM
Publication Date: December 2004
Number of Pages: 22
Report Price: $1,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
As the US wireless market matures and subscriber growth rates begin to slow, carriers are becoming increasingly savvy in their segment marketing strategies to remain strong in a fiercely competitive market. To assist industry players in understanding how best to target these diverse demographic and behavioral segments, In-Stat/MDR has prepared a series of reports, of which this one highlights the prosumer market (those using wireless for personal and business purposes). This report provides actionable quantitative data, as well as meaningful strategic insights, on wireless voice and data opportunities within each segment. Usage rates and patterns, as well as a 5-year forecast, is provided for this population’s usage of wireless voice services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Consumer Mobility Study
  - US Census Bureau
Market Demographics
Market Trends
Expenditures & Usage
- Wireless Service Billing & Expenditures
- Wireless Services Used
- Current and Future Spending For Wireless Phones
- Loyalty Rates
Market Forecasts
- Subscribers
- Estimated Prosumer Service Revenues
Conclusion

List of Tables

Table 1. US Telecommuter Population by Size of Business (Full and Part-time), 2003-2008
Table 2. US Telecommuter Population by Type, 2003-2008
Table 3. Billing and Monthly Spend for Wireless Services
Table 4. Others in Household Using a Wireless Phone (Multiple Responses Accepted)
Table 5. Interest in Wireless Services (Multiple Responses Accepted)
Table 6. Current and Future Spending on Wireless Phones
Table 7. Satisfaction with Current Wireless Provider
Table 8. Wireless Subscriber Forecast (in Millions), 2003-2008
Table 9. Wireless Service Revenue Forecast (in Millions), 2003-2008

List of Figures

Figure 1. Prosumers Wireless Service Revenue Forecast (in Millions), 2003-2008
Figure 2. US Telecommuter Population (Full and Part-Time) (in Thousands), 2003-2008
Figure 3. Wireless Service Usage, Personal, Business, or Prosumer
Figure 4. Average Monthly Minutes Used
Figure 5. Plans to Switch Providers
Figure 6. Prosumer Market Wireless Subscriber Forecast (in Millions), 2003-2008
Figure 7. Prosumer Market Wireless Service Revenue Forecast (in Millions), 2003-2008

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.