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| Mobile Professionals = Roaming Charges:
Exploring and Sizing the US Mobile Professional Market |
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As the US wireless market matures and
subscriber growth rates begin to slow, carriers are becoming increasingly
savvy in their segment marketing strategies to remain strong in a
fiercely competitive market. To assist industry players in understanding
how best to target these diverse demographic and behavioral segments,
In-Stat/MDR has prepared a series of reports, of which this one highlights
the mobile professionals market (those who travel more than 20% of
the time for work). This report provides actionable quantitative data,
as well as meaningful strategic insights, on wireless voice and data
opportunities within each segment. Usage rates and patterns, as well
as a 5-year forecast, is provided for this population’s usage of wireless
voice services. |
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Mobility Study
- US Census
Bureau
- Market Demographics
- Market Trends
- Expenditures
& Usage
- Wireless Service
Billing & Expenditures
- Wireless Services
Used
- Current and
Future Spending for Wireless Phones
- Loyalty Rates
- Market Forecasts
- Subscribers
- Estimated Mobile
Professionals Service Revenues
- Conclusion
- Table 1. Number
of Frequent Business Travelers (FBT) Workers by Size of Business - US
Businesses (in Thousands), 2003 - 2008
- Table 2. Billing
and Monthly Spend for Wireless Services
- Table 3. Others
in Household Using a Wireless Phone (Multiple Responses Accepted)
- Table 4. Interest
in Wireless Services (Multiple Responses Accepted)
- Table 5. Current
and Future Spending for Wireless Phones
- Table 6. Satisfaction
with Current Wireless Provider
- Table 7. Wireless
Subscriber Forecast (in Millions), 2003-2008
- Table 8. Wireless
Service Revenue Forecast (in Millions), 2003-2008
- Figure 1. Mobile
Proffesionals Wireless Service Revenue Forecast (in Millions), 2003-2008
- Figure 2. Number
of Frequent Business Travelers (FBT) Workers - US Businesses (in Thousands),
2003 - 2008
- Figure 3. Wireless
Service Usage, Personal, Business, or Prosumer
- Figure 4. Average
Monthly Minutes Used
- Figure 5. Plans
to Switch Providers
- Figure 6. Mobile
Professionals Wireless Subscriber Forecast (in Millions), 2003-2008
- Figure 7. Mobile
Professionals Wireless Service Revenue Forecast (in Millions), 2003-2008
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