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| Cord-cutters = Voice Butchers: Exploring
and Sizing the Growing 'Cord-cutter' Market in the US |
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As the US wireless market matures and
subscriber growth rates begin to slow, carriers are becoming increasingly
savvy in their segment marketing strategies to remain strong in a
fiercely competitive market. To assist industry players in understanding
how best to target these diverse demographic and behavioral segments,
In-Stat/MDR has prepared a series of reports, of which this one highlights
the “cord-cutter” market (those that convert to all wireless voice).
This report provides actionable quantitative data, as well as meaningful
strategic insights, on wireless voice and data opportunities within
each segment. Usage rates and patterns, as well as a 5-year forecast,
is provided for this population’s usage of wireless voice services.
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Mobility Study
- Consumer
Telecom Survey, 2004
- US Census
Bureau
- Market Demographics
- Market Trends
- Wireless Trends
- Cord-Cutter
Trends
- Expenditures
& Usage
- Wireless Service
Billing & Expenditures
- Wireless Services
Used
- Current and
Future Spend on Wireless Phone
- Loyalty Rates
- Market Forecasts
- Subscribers
- Estimated Cord-Cutter
Service Revenues
- Conclusion
- Table 1. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months -
Age Segmentation (Respondent Base of Wireless Users)
- Table 2. Why Would
You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Willing to Cancel their Wireline Service)
- Table 3. Why Wouldn't
You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Not Willing to Cancel their Wireline Service)
- Table 4. Billing
and Monthly Spend for Wireless Services
- Table 5. Others
in Household Using a Wireless Phone (Multiple Responses Accepted)
- Table 6. Interest
in Wireless Services (Multiple Responses Accepted)
- Table 7. Current
and Future Spend on Wireless Phone
- Table 8. Satisfaction
with Current Wireless Provider
- Table 9. Wireless
Subscriber Forecast (in Millions), 2003-2008
- Table 10. Wireless
Service Revenue Forecast (in Millions), 2003-2008
- Figure 1. Cord
Cutters Market Wireless Service Revenue Forecast (in Millions), 2003-2008
- Figure 2. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months (Respondent
Base of Wireless Users)
- Figure 3. Why Would
You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Willing to Cancel Their Wireline Service)
- Figure 4. Average
Monthly Minutes Used
- Figure 5. Plans
to Switch Providers
- Figure 6. Cord-Cutters
Consumer Wireless Subscriber Forecast (in Millions), 2003-2008
- Figure 7. Cord-Cutter
Consumer Wireless Service Revenue Forecast (in Millions), 2003-2008
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