Generation Wireless?: Wireless Voice Services Trends, Usage and Market Forecasts Across Age Part Two: Mass Market

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Generation Wireless?: Wireless Voice Services Trends, Usage and Market Forecasts Across Age Part Two: Mass Market – 30+ Years

Service: Mobile Consumer Markets
Report Number: IN0401654MCM
Publication Date: November 2004
Number of Pages: 22
Report Price: $1,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
As the US wireless market matures and subscriber growth rates begin to slow, carriers are becoming increasingly savvy in their segment marketing strategies to remain strong in a fiercely competitive market. To assist industry players in understanding how best to target these diverse demographic and behavioral segments, In-Stat/MDR has prepared a series of reports, of which this one highlights the mass market (those aged 30 years and over), that provide actionable quantitative data, as well as meaningful strategic insights, on wireless voice and data opportunities within each segment. Usage rates and patterns, as well as a 5-year forecast, is provided for this population’s usage of wireless voice services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Consumer Mobility Study
  - US Census Bureau
Market Demographics
Market Trends
- Wireless Trends
- Mass Market Trends
Expenditures & Usage
- Wireless Service Billing & Expenditures
- Wireless Services Used
- Current and Future Spend on Wireless Phone
- Loyalty Rates
Market Forecasts
- Subscribers
- Estimated Mass Market Service Revenues
Conclusion

List of Tables

Table 1. US Population by Age (in Thousands) - 2003-2008
Table 2. Education Attainment of People 30 to 65+ Years of Age, 2003 US Census Bureau Education Report
Table 3. Billing and Monthly Spend for Wireless Services
Table 4. Others in Household Using a Wireless Phone (Multiple Responses Accepted)
Table 5. Interest in Wireless Services (Multiple Responses Accepted)
Table 6. Current and Future Spend on Wireless Phone
Table 7. Satisfaction with Current Wireless Provider
Table 8. Wireless Subscriber Forecast (in Millions), 2003-2008
Table 9. Wireless Subscriber Forecast (in Millions) Mature Segmentation, 2003-2008
Table 10. Wireless Service Revenue Forecast (in Millions), 2003-2008
Table 11. Wireless Service Revenue Forecast (in Millions) Mature Segmentation, 2003-2008

List of Figures

Figure 1. Mature Market Wireless Service Revenue Forecast (in Millions), 2003-2008
Figure 2. US Population (in Thousands) - 2003-2008
Figure 3. Mean Earnings of Year-Round Full Time Workers aged 30 to 65+ Years
Figure 4. Average Monthly Minutes Used
Figure 5. Plans to Switch Providers
Figure 6. Mass Market Wireless Subscriber Forecast (in Millions), 2003-2008
Figure 7. Mass Market Wireless Service Revenue Forecast (in Millions), 2003-2008

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.