Culture Shock?: Wireless Services Trends, Usage and Market Forecasts Across Ethnicity, Part One: Voice Services

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Culture Shock?: Wireless Services Trends, Usage and Market Forecasts Across Ethnicity, Part One: Voice Services

Service: Mobile Consumer Markets
Report Number: IN0401655MCM
Publication Date: December 2004
Number of Pages: 22
Report Price: $1,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
As the US wireless market matures and subscriber growth rates begin to slow, carriers are becoming increasingly savvy in their segment marketing strategies to remain strong in a fiercely competitive market. To assist industry players in understanding how best to target these diverse demographic and behavioral segments, In-Stat/MDR has prepared a series of reports, of which this one highlights the ethnic market. This report provides actionable quantitative data, as well as meaningful strategic insights, on wireless voice and data opportunities within each segment. Usage rates and patterns, as well as a 5-year forecast, is provided for this population’s usage of wireless voice services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Consumer Mobility Study
  - US Census Bureau
Market Demographics
Market Trends
- Wireless Trends
- Multi-ethnic Market Trends
Expenditures & Usage
- Wireless Service Billing & Expenditures
- Wireless Services Used
- Current and Future Spend on Wireless Phone
- Loyalty Rates
Market Forecasts
- Subscribers
- Estimated Multi-ethnic Service Revenues
Conclusion

List of Tables

Table 1. US Population by Ethnicity (in Thousands) - 2003-2008
Table 2. 2003 Education Attainment by Ethnicity
Table 3. In-Stat/MDR Survey Results: Billing and Monthly Spend for Wireless Services
Table 4. In-Stat/MDR Survey Results: Others in Household Using a Wireless Phone)
Table 5. In-Stat/MDR Survey Results: Interest in Wireless Services
Table 6. In-Stat/MDR Survey Results: Current and Future Spend on Wireless Phone
Table 7. Satisfaction with Current Wireless Provider
Table 8. Wireless Subscriber Forecast (in Millions) Ethnic Segmentation, 2003-2008
Table 9. Wireless Service Revenue Forecast (in Millions) Ethnic Segmentation, 2003-2008

List of Figures

Figure 1. Ethnic Market Wireless Service Revenue Forecast (in Millions), 2003-2008
Figure 2. US Population (in Thousands) - 2003-2008
Figure 3. Mean Earnings of Year-Round Full Time Workers by Ethnicity
Figure 4. In-Stat/MDR Survey Results: Average Monthly Minutes Used
Figure 5. Plans to Switch Providers
Figure 6. Ethnic Market Wireless Subscriber Forecast (in Millions), 2003-2008
Figure 7. Ethnic Market Wireless Service Revenue Forecast (in Millions), 2003-2008

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.