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| Mobile Video Services in the US, 2004-2009 |
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The stars are beginning to align for mobile video
services in the US. Key drivers behind the growth of mobile video include the
promise of greater bandwidth on 3G networks, rapid advances in compression technologies,
and new multimedia handset capabilities. With a number of limited deployments
already underway in the US, In-Stat/MDR believes that market launches will accelerate
in late 2004 and throughout 2005.
By 2009, mobile video services are expected to generate $5.4 billion in
annual revenues, or approximately 14.9% of total wireless data revenues. 22.3
million Americans will be viewers of mobile video content, and 31.1 million will
use video messaging services.
This report includes:
- Survey results and analysis from the Consumer Mobility Study, including
level of interest in mobile video services, as well as user preferences for specific
content, delivery mechanisms, and video applications. Also includes demographic
and behavioral profiles of the market segments most interested in mobile video.
- Outline of In-Stat/MDR’s Mobile Video Adoption Framework, including discussion
of technology enablers, market trends, carrier business models, and consumer adoption
patterns.
- Assessment of the supply-side market landscape, including profiles of
technology vendors, as well as video content providers and application developers.
- US mobile video forecasts, reflecting significant growth in subscribers
and revenue during the five-year period |
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- Executive Summary
- Methodology
- Introduction
- Consumer Interest
in Mobile Video Services: Preferences & Profiles
- Consumer Interest
in Mobile Video Services: Preferences & Profiles
- Overall: Interest
in Mobile Video Services
- Overall: Relative
Interest in Mobile Multimedia
- Mobile Video
Interest by Segment
- Mobile Video
Interest by Choice of Carrier
- Current Wireless
Handset Features
- Willingness
to Pay for Handset Features
- Use of Home
Technology Products
- Mobile Video
Intenders Demographic Profile
- Mobile Video
Intenders Professional Profile
- Mobile Video
Intenders Purchasing Profile
- Consumer Interest
in Mobile Video Content and Applications
- Content Preferences:
Broadcast TV Channels
- Content Preferences:
TV on Demand
- Content Preferences:
Downloaded Movies
- Content Preferences:
Adult Video
- Content Preferences:
Adult Video
- Application
Preferences: Camcorder Phones
- Application
Preferences: Video Messaging
- Content and
User Experience
- Mobile Video
Content Value Proposition
- Content Categories
and Use Cases
- Frame Rates
and Video Quality
- Technology Enablers
- Media Player
Client Technologies
- Digital Rights
Management
- Vendor Profiles
- Cinema Electric
- Idetic - MobiTV
- Microsoft
- Nokia
- Oplayo
- PacketVideo
- Qualcomm
- RealNetworks
- Siemens
- SmartVideo
- Thin Multimedia
- V*Star - 1KTV
- Vidiator
- US Mobile Video
Forecasts
- US Mobile Video
Subscriber Forecast
- US Mobile Video
Revenue Forecast
- Summary and
Conclusions
- Additional Reading
- Table 1. Mobile
Video Intenders Demographic Profile
- Table 2. Mobile
Video Intenders Professional Profile
- Table 3. Mobile
Video Intenders Purchasing Profile
- Table 4. US Mobile
Video Subscriber Forecast
- Table 5. US Mobile
Video Revenue Forecast
- Figure 1. Wireless
Subscriber Interest in Mobile Video
- Figure 2. US Mobile
Video Subscriber Forecast, 2004-2009
- Figure 3. US Mobile
Video Revenue Forecast, 2004-2009
- Figure 4. Mobile
Video Adoption Framework
- Figure 5. Overall:
Interest in Mobile Video Services
- Figure 6. Overall:
Relative Interest in Mobile Multimedia
- Figure 7. Wireless
Data User Psychographic Segments
- Figure 8. Mobile
Video Interest by Segment
- Figure 9. Mobile
Video Interest by Choice of Carrier
- Figure 10. Current
Wireless Handset Features
- Figure 11. Willingness
to Pay for Handset Features
- Figure 12. Use
of Home Technology Products
- Figure 13. Consumer
Interest in Mobile Video Content and Applications
- Figure 14. Content
Interest: Broadcast TV Channels
- Figure 15. Content
Interest: Watch On-Demand TV
- Figure 16. Content
Interest: Watch Downloaded Movies
- Figure 17. Content
Interest: Watch Adult Video Content
- Figure 18. Application
Interest: Use Phone as Portable Camcorder
- Figure 19. Application
Interest: Video Messaging
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