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| Consumer Demand for Mobile Music Services |
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Mobile music and audio services in the US are beginning
to evolve beyond the familiar, tinny sounds of monophonic ringtones. With mobile
data services entering the mainstream, wireless multimedia is seen as the one
of the next big growth areas for the cellular business. Carriers and content providers
are now working quietly behind the scenes on a new generation of mobile services
that are designed to bring wireless connectivity to the digital music revolution.
This report, based on In-Stat/MDR’s Consumer Mobility Study, contains the
following insights on which mobile music and audio categories will be a success
in the US market:
* Overall Interest in Mobile Music – An overview of Consumer Mobility Survey
respondents’ interest in potential music and audio services for their mobile handsets.
The results are analyzed by psychographic segment, choice of wireless carrier,
usage of other home technology products, and consumption patterns for music/audio
content including compact discs, audio books, and radio.
* Profiles of Mobile Music Intenders – Detailed tables containing demographic,
professional, and purchasing behavior profiles of consumers who expressed an interest
in purchasing mobile music/audio services.
* Consumer Content Preferences – Examines wireless consumer interest in
six potential mobile music/audio content offerings. |
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- Executive Summary
- Methodology
- Introduction
- Consumer Interest
in Mobile Music Services: Preferences & Profiles
- Overall: Interest
in Mobile Music/Audio Services
- Overall: Relative
Interest in Mobile Multimedia
- Mobile Music
Interest by Segment
- Mobile Music
Interest by Choice of Carrier
- Current Wireless
Handset Features
- Willingness
to Pay for Handset Features
- Use of Home
Technology Products
- Audio Content
Listening Habits
- CD Purchasing
Behavior
- Audio Book
Listening Habits
- Radio Listening
Habits
- Mobile Music
Intenders Demographic Profile
- Mobile Music
Intenders Purchasing Profile
- Consumer Interest
in Mobile Music Content
- Content Preferences:
MP3s or Other Digital Music Files
- Content Preferences:
Music on Demand
- Content Preferences:
Music from Broadcast Radio Stations
- Content Preferences:
News/Talk from Broadcast Radio Stations
- Content Preferences:
News/Talk on Demand
- Content Preferences:
Audio Books or Educational Programs
- Summary and
Conclusions
- Additional Reading
- Table 1. Mobile
Music Intenders Demographic Profile
- Table 2. Mobile
Music Intenders Professional Profile
- Table 3. Mobile
Music Intenders Purchasing Profile
- Figure 1. Wireless
Subscriber Interest in Mobile Music/Audio Services
- Figure 2. Interest
in Music Content Categories
- Figure 3. Overall:
Interest in Mobile Music/Audio Services
- Figure 4. Overall:
Relative Interest in Mobile Multimedia
- Figure 5. Wireless
Data User Psychographic Segments
- Figure 6. Mobile
Music Interest by Segment
- Figure 7. Mobile
Music Interest by Choice of Carrier
- Figure 8. Current
Wireless Handset Features
- Figure 9. Willingness
to Pay for Handset Features
- Figure 10. Use
of Home Technology Products
- Figure 11. Audio
Content Listening Habits
- Figure 12. CD Purchasing
Behavior
- Figure 13. Audio
Book Listening Habits
- Figure 14. Radio
Listening Habits
- Figure 15. Consumer
Interest in Mobile Music Content
- Figure 16. Content
Interest: MP3s or Other Digital Music Files
- Figure 17. Content
Interest: Music on Demand
- Figure 18. Content
Interest: Music from Broadcast Radio Stations
- Figure 19. Content
Interest: News/Talk from Broadcast Radio Stations
- Figure 20. Content
Interest: News/Talk on Demand
- Figure 21. Content
Preferences: Audio Books or Educational Programs
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