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| Prosumers = Work. Life. Balance?: Exploring
and Sizing the Wireless Data 'Prosumer' Market in the US |
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As the US wireless market matures and
subscriber growth rates begin to slow, wireless data revenues present
an important growth opportunity for carriers. To assist industry players
in understanding how best to target these diverse demographic and
behavioral segments, In-Stat/MDR has prepared a series of reports,
of which this one highlights the prosumer market (those using wireless
for personal and business purposes). This report provides actionable
quantitative data, as well as meaningful strategic insights, on wireless
data opportunities within each segment. Usage rates and patterns,
as well as a 5-year forecast, is provided for this population’s usage
of wireless data services. |
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Mobility Study
- US Census
Bureau
- Market Demographics
- Market Trends
- Expenditures
& Usage
- Expenditures
- Usage
- Wireless Phone
Features
- Forecast
- Subscriber
Forecast
- Service Revenue
Forecast
- Conclusion
- Table 1. US Telecommuter
Population by Size of Business (Full and Part-time), 2003-2008
- Table 2. US Telecommuter
Population by Type, 2000-2008
- Table 3. Billing
and Monthly Spend for Wireless Services
- Table 4. Current
Use of Wireless Services (Multiples Accepted)
- Table 5. Attractiveness
of Location-Based Services
- Table 6. Current
Wireless Phone Features
- Table 7. Willingness
to Spend for Wireless Phone Features
- Table 8. Wireless
Data Subscriber Forecast (in Millions), 2003-2008
- Table 9. Wireless
Data Service Revenue Forecast (in Millions), 2003-2008
- Figure 1. Prosumer
Consumer Wireless Service Revenue Forecast (in Millions), 2003-2008
- Figure 2. US Telecommuter
Population (Full and Part-Time) (in Thousands), 2003-2008
- Figure 3. Wireless
Service Usage, Personal, Business, or Prosumer
- Figure 4. Percent
Prosumer Wireless Data Usage for Personal and Business Purposes
- Figure 5. Prosumer
Consumer Wireless Data Subscriber Forecast (in Millions), 2003-2008
- Figure 6. Prosumer
Consumer Market Wireless Data Service Revenue Forecast (in Millions),
2003-2008
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