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| Cord-cutters = Voice Butchers: Exploring
and Sizing the Growing 'Cord-cutter' Wireless Data Market in the US |
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As the US wireless market matures and
subscriber growth rates begin to slow, wireless data revenues present
an important growth opportunity for carriers. To assist industry players
in understanding how best to target these diverse demographic and
behavioral segments, In-Stat/MDR has prepared a series of reports,
of which this one highlights the cord cutter consumer market (those
who have foregone wireline for all wireless). This report provides
actionable quantitative data, as well as meaningful strategic insights,
on wireless data opportunities within each segment. Usage rates and
patterns, as well as a 5-year forecast, is provided for this population’s
usage of wireless data services. |
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Mobility Study
- Consumer
Telecom Survey, 2004
- US Census
Bureau
- Market Demographics
- Market Trends
- Wireless Trends
- Cord-Cutter
Trends
- Expenditures
& Usage
- Expenditures
- Usage
- Wireless Phone
Features
- Forecast
- Subscriber
Forecast
- Service Revenue
Forecast
- Conclusion
- Table 1. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months -
Age Segmentation (Respondent Base of Wireless Users)
- Table 2. Why Would
You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Willing to Cancel their Wireline Service)
- Table 3. Why Wouldn't
You be Willing Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Not Willing to Cancel their Wireline Service)
- Table 4. Billing
and Monthly Spend for Wireless Services
- Table 5. Current
Use of Wireless Services
- Table 6. Attractiveness
of Location-Based Services
- Table 7. Current
Wireless Phone Features
- Table 8. Willingness
to Spend for Wireless Phone Features
- Table 9. Wireless
Data Subscriber Forecast (in Millions), 2003-2008
- Table 10. Wireless
Data Service Revenue Forecast (in Millions), 2003-2008
- Figure 1. Cord
Cutters Consumer Wireless Service Revenue Forecast (in Millions), 2003-2008
- Figure 2. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months (Respondent
Base of Wireless Users)
- Figure 3. Why Would
You be Willing to Make Your Cell Phone Your Primary Phone? (Respondent
Base of Wireless Users Willing to Cancel their Wireline Service) (Multiples
Accepted)
- Figure 4. Percent
Wireless Data Usage for Personal Purposes
- Figure 5. Cord
Cutters Consumer Wireless Data Subscriber Forecast (in Millions), 2003-2008
- Figure 6. Cord
Cutters Consumer Wireless Data Service Revenue Forecast (in Millions),
2003-2008
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