Sky's the Limit: Wireless Data Services Trends, Usage and Market Forecasts Across Age, Part Two: Mass Market

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Sky's the Limit: Wireless Data Services Trends, Usage and Market Forecasts Across Age, Part Two: Mass Market – 30+ Years

Service: Mobile Consumer Data & Multimedia Services
Report Number: IN0401669MCD
Publication Date: December 2004
Number of Pages: 22
Report Price: $1,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
As the US wireless market matures and subscriber growth rates begin to slow, wireless data revenues present an important growth opportunity for carriers. To assist industry players in understanding how best to target these diverse demographic and behavioral segments, In-Stat/MDR has prepared a series of reports, of which this one highlights the mass market (those aged 30 and over), that provide actionable quantitative data, as well as meaningful strategic insights, on wireless data opportunities within each segment. Usage rates and patterns, as well as a 5-year forecast, are provided for this population’s usage of wireless data services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Consumer Mobility Study
  - US Census Bureau
Market Demographics
Market Trends
- Wireless Trends
- Mass Market Trends
Expenditures & Usage
- Expenditures
- Usage
  - Friend Finder
  - Driving Directions
  - Pedestrian Directions
  - Maps
  - Digital Compass
  - Traffic Update
  - Mobile City Guide
  - Local Weather
  - Child Tracking
  - Date Finder
  - Location-Based Games
  - Mobile Blogging
- Wireless Phone Features
  - Color display
  - Voice activated dialing
  - Speakerphone
  - Camera phone
  - Walkie-talkie phone
  - Gaming phone
  - Music phone
  - PIM functionality
  - Bluetooth networking
  - Camcorder phone
Forecast
- Wireless Mass Market Subscriber Forecast
- Wireless Mass Market Service Revenue Forecast
Conclusion

List of Tables

Table 1. US Population by Age (in Thousands) - 2003-2008
Table 2. Education Attainment of People 30 to 65+ Years of Age
Table 3. Billing and Monthly Spend for Total and Data Wireless Services
Table 4. Current Use of Wireless Services
Table 5. Attractiveness of Location Based Services
Table 6. Current Wireless Phone Features
Table 7. Willingness to Spend for Wireless Phone Features
Table 8. Wireless Data Subscriber Forecast (in Millions), 2003-2008
Table 9. Wireless Data Subscriber Forecast (in Millions) Mass Market Segmentation, 2003-2008
Table 10. Wireless Data Service Revenue Forecast (in Millions), 2003-2008
Table 11. Wireless Data Service Revenue Forecast (in Millions) Mass Market Segmentation, 2003-2008

List of Figures

Figure 1. Mass Market Wireless Data Service Revenue Forecast (in Millions), 2003-2008
Figure 2. US Population (in Thousands) - 2003-2008
Figure 3. Mean Earnings of Year-Round Full Time Workers aged 30 to 65+ Years
Figure 4. Percent Wireless Data Usage for Personal Purposes
Figure 5. Mass Market Wireless Data Subscriber Forecast (in Millions), 2003-2008
Figure 6. Mass Market Wireless Data Service Revenue Forecast (in Millions), 2003-2008

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.