Culture Shock?: Wireless Services Trends, Usage and Market Forecasts Across Ethnicity, Part Two: Data Services

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Culture Shock?: Wireless Services Trends, Usage and Market Forecasts Across Ethnicity, Part Two: Data Services

Service: Mobile Consumer Data & Multimedia Services
Report Number: IN0401670MCD
Publication Date: December 2004
Number of Pages: 21
Report Price: $1,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
As the US wireless market matures and subscriber growth rates begin to slow, wireless data revenues present an important growth opportunity for carriers. To assist industry players in understanding how best to target these diverse demographic and behavioral segments, In-Stat/MDR has prepared a series of reports, of which this one highlights the ethnic market, that provide actionable quantitative data, as well as meaningful strategic insights, on wireless data opportunities within each segment. Usage rates and patterns, as well as a 5-year forecast, are provided for this population’s usage of wireless data services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Consumer Mobility Study
  - US Census Bureau
Market Demographics
Market Trends
- Wireless Trends
- Multi-ethnic Market Trends
Expenditures & Usage
- Expenditures
- Usage
- Wireless Phone Features
Forecast
- Subscriber Forecast
- Service Revenue Forecast
Conclusion

List of Tables

Table 1. US Population by Ethnicity (in Thousands) - 2003-2008
Table 2. 2003 Education Attainment by Ethnicity
Table 3. Billing and Monthly Spend for Total and Data Wireless Services
Table 4. Current Use of Wireless Services
Table 5. Attractiveness of Location Based Services
Table 6. Current Wireless Phone Features
Table 7. Willingness to Spend for Wireless Phone Features
Table 8. Wireless Data Subscriber Forecast (in Millions) Ethnic Segmentation, 2003-2008
Table 9. Wireless Data Service Revenue Forecast (in Millions) Ethnic Segmentation, 2003-2008

List of Figures

Figure 1. Ethnic Market Wireless Service Revenue Forecast (in Millions), 2003-2008
Figure 2. US Population (in Thousands) - 2003-2008
Figure 3. Mean Earnings of Year-Round Full Time Workers by Ethnicity
Figure 4. Percent Wireless Data Usage for Personal Purposes
Figure 5. Ethnic Market Wireless Data Subscriber Forecast (in Millions), 2003-2008
Figure 6. Ethnic Market Wireless Data Service Revenue Forecast (in Millions), 2003-2008

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.