Mobile Device Strategies: Business User Preferences for Converging Devices

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Report Abstract, Table of Contents, Tables, Figures

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Mobile Device Strategies: Business User Preferences for Converging Devices

Service: Mobile Business Markets
Report Number: IN0401672MBM
Publication Date: April 2004
Number of Pages: 46
Report Price: $2,995 U.S. Dollars
Analyst: Neil Strother

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Abstract
Business users have special needs when it comes to cell phones. Most want the basics, plus some practical features and functionality. A new report from In-Stat/MDR highlights these important business users, and what they are looking for in converged devices.

In this report, titled "Mobile Device Strategies: Business User Preferences for Converging Devices," you'll find out how these users rated their willingness to spend more for new features on their next phones. You'll see how they rated:

- Extended battery life the highest
- Speaker phone/hands-free capability as second
- Color display third

Other findings include:

- Nextel customers came out on top in five of 10 categories, when asked to rate their interest in handset features and services
- Sprint PCS customers were the most willing to spend more for a camera phone, or a smartphone
- T-Mobile customers were the most willing to spend more for Bluetooth

If you focus on wireless business customers, either from the service provider side or as a handset manufacturer, then this report is a must-have. You will get the latest thinking from this important user segment.

Table of Contents

Executive Summary
About the Data
Methodology For Collecting Data
Methodology for Scoring Interest in New Services and Features
Introduction
What They Use Now
- Nokia Leads the Brand Race
- What They've Paid
- Current Features
- Services That Get Used
Future Phone Expectations
- When Will They Buy Next?
- Which Brand Next?
- What They Will Pay
- Great Desire: Extended Battery Life
Willing to Spend More on Features
- Verizon Wireless Users Would Pay for Extended Battery Life
- Nextel Leads on Speaker Phone
- T-Mobile Users Go For Color Display
- T-Mobile Users Game for Wi-Fi
- Voice-Activation is Tops Among AT&T Wireless Users
- Smartphone Wins with Sprint PCS Users
- Sprint Users Game for Camera Phone
- T-Mobile Users Ready for Bluetooth
- No Surprise: Nextel Users Strong on P2T
- Respondents: Tepid on Spending for Camcorder
Interest in Converging Features, Functionality
- Nextel Users Like Speakerphones
- Push-to-Talk Strongest Among Nextel Users
- Nextel Users Speak Up for Muting
- Conferencing a Winner for Nextel Users
- A Keyboard Works for Sprint PCS Users
- Picture Taking Clicks with Sprint PCS Users
- Sharing Photos Rates Highly with Sprint PCS Users
- Nextel, T-Mobile Users On Track for GPS
- T-Mobile Users Back Downloadable Apps
- A Summary of What Business Users Think
Service Provider Strategies
Summary
Respondent Profile
- Occupation
- Business or Industry
- Where Companies Are Headquartered
- Annual Revenue
- Gender

List of Figures

Figure 1. There's a strong interest for wireless e-mail among all respondents, with Nextel and T-Mobile leading the way
Figure 2. Respondents currently use Nokia-branded handsets more than any other, with Motorola models a close second
Figure 3. Nearly one quarter of the respondents paid nothing for their current wireless phone, with $50 to less than $100 the next largest category
Figure 4. Voice-activated dialing was the top feature on respondents' cell phones
Figure 5. Speaker phone capability ranked highest among BMS respondents
Figure 6. Most respondents plan to buy a new cell phone between one and two years from now
Figure 7. Nokia and Motorola were the top two brands respondents would consider for their next cell phone purchase
Figure 8. The future cell phone price sweet spot was from $50 to less than $150, according to respondents
Figure 9. Extended battery life was the big winner among respondents willing to spend more on certain features
Figure 10. Verizon Wireless users expressed the strongest desire for extended battery life
Figure 11. By a narrow margin, Nextel users would be willing to spend more for a speakerphone
Figure 12. T-Mobile users lead the way for spending more for color display
Figure 13. T-Mobile users would spend more for Wi-Fi network compatibility
Figure 14. AT&T Wireless users would be willing to spend more for voice-activated dialing
Figure 15. Sprint PCS users would spend more for smartphone or PIM/PDA functionality
Figure 16. Sprint PCS users would also spend more for a camera phone
Figure 17. T-Mobile users had the greatest willingness to spend more for Bluetooth
Figure 18. Nextel users, by a wide margin, had the greatest desire for Push-to-Talk
Figure 19. T-Mobile users would spend more for a camcorder phone, but the overall desire for this feature remained rather low (9.3%)
Figure 20. Nextel users have a great interest in speakerphone / hands-free capabilities
Figure 21. Understandably, Nextel users had the strongest interest in push-to-talk
Figure 22. Nextel users had the greatest interest in muting
Figure 23. Nextel users showed the greatest interest in buying conferencing features for their cell phones
Figure 24. Sprint PCS users showed the greatest interest in add-on or integrated keyboards
Figure 25. Sprint PCS users showed the most interest in taking pictures with a camera phone
Figure 26. Sprint PCS users expressed the greatest interest in buying a cell phone for sending pictures to friends or colleagues
Figure 27. Nextel and T-Mobile users had the greatest interest in GPS or location-based capabilities
Figure 28. T-Mobile users had the greatest interest in buying downloadable applications
Figure 29. Business users had the greatest interest in speakerphone / hands-free capability
Figure 30. The largest group of survey respondents was from the executive and management ranks
Figure 31. Consulting and "other services" were the leading industry segments in which respondents work
Figure 32. The largest segment of respondents worked for California-based companies
Figure 33. The largest segment of respondents works for companies with $1 million to $5 million in annual revenue
Figure 34. Most respondents to In-Stat/MDR's Business Mobility Survey were male

In-Stat/MDR (www.instat.com) is a leading provider of actionable market research, market assessments and market forecasts of semiconductor and advanced communications equipment and services. The firm's forecasts, analysis and insights are informed by both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat/MDR's tenured, experienced staff and in-depth research to support critical technology, product and success decisions.