Smartphones Rising: 10 Things You Should Know About This Segment

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Smartphones Rising: 10 Things You Should Know About This Segment

Service: Mobile Devices: Service Provider Strategies
Report Number: IN0401702WH
Publication Date: August 2004
Number of Pages: 38
Report Price: $2,995 U.S. Dollars
Analyst: Neil Strother

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Abstract
Smartphone shipments are set to rise dramatically over the next five years, as better devices and lower prices combine with other factors to fuel growth and meet demand, according to this new In-Stat/MDR report.

The new report, "Smartphones Rising: 10 Things You Should Know About This Segment" (Report No. IN0401702WH), points out a 44% Compound Annual Growth Rate (CAGR) for smartphone shipments over the forecast period.

Also, the big breakout period for smartphones is still about 12 to 18 months away, as stated in the report.

Other highlights from this market research report include:

- End-user opinions about smartphones
- Five-year shipment forecast
- A regional breakdown of smartphone shipments
- Smartphone OS market shares
- Why Symbian leads now
- Why RIM is gaining
- Why Microsoft's strategy is OK

If your business targets the smartphone segment, then this new report is an essential tool. It gives you the latest information on how this segment will play out and why.

Table of Contents

Executive Summary
Methodology
Overview
1. End-Users: Mild Interest Now, But Growth Opportunities Abound
- Low Penetration Today
- PIM/PDA Functionality Ranks High
- Microsoft OS Has Traction
- Palm OS Has Some Traction, Too
- BlackBerry OS Struggles
- PDA Usage: Likely Smartphone Buyers
- PDA Users: Internet Access, E-Mail Lead
- SMS Leads Cell Phone Data Services
- Sprint Respondents Are Smartphone-Ready
- Strong Interest in Wireless E-Mail
- T-Mobile Users Go For PIM/PDA Functionality
2. Shipment Volumes Are Rising
3. Prices Are Falling
4. Where Smartphones Are Hot
5. Smartphone OS Market Shares
6. Why Symbian Leads Now
7. Why RIM Is Gaining
8. Why Microsoft's Strategy Is OK
9. Segmentation: Pros/Consumers
10. When is The Breakout Period?
Smartphone Models
Summary
Vendor Profiles
- Danger/Sharp
- Microsoft
- Nokia
- palmOne
- Research in Motion (RIM)
- Sendo
- Symbian

List of Tables

Table 1. Worldwide Smartphone Shipment Forecast by Air Link (Units in Thousands)
Table 2. Worldwide Smartphone Shipment Forecast by OS (Units in Thousands)
Table 3. Historical Smartphone Average Retail Prices
Table 4. Forecast for Average Manufacturer Prices (AMR) for Smartphones
Table 5. Average Manufacturer Revenue by OS
Table 6. Smartphone Shipment Forecast by Region (Units in Thousands)
Table 7. Smartphone Market Share Forecast (Units in Thousands)

List of Figures

Figure 1. Worldwide Smartphone Shipment Forecast, 2004-2009 (Units in Thousands)
Figure 2. Smartphone Penetration Was Just 9% Among Respondents
Figure 3. PIM/PDA Functionality, a Smartphone Basic Feature, Received a Relatively High Ranking; Viewing Office Documents Ranked Somewhat Lower
Figure 4. Nearly One Third of Respondents (31.6%) Were Very or Extremely Interested in a Phone With a Microsoft-Based OS
Figure 5. Slightly More Than One in Four Respondents (25.8%) Were Either Extremely or Very Interested in a Phone with a Palm-based OS
Figure 6. Just Over 14% of Respondents Were Either Extremely or Very Interested in A Phone with a BlackBerry-based OS
Figure 7. Nearly Half of the Respondents (49.4%) Used a PDA for Business Purposes, While a Small Group (16.5%) Had a PDA With Wireless Capabilities
Figure 8. Accessing the Internet Was the Leading Wireless Data Service Among Respondents Who Use a Wireless PDA
Figure 9. Text Messaging Was the Leading Wireless Data Service That Respondents Use on Their Cell Phones
Figure 10. Sprint PCS Respondents Had the Greatest Willingness to Spend More for a Smartphone or PIM/PDA Functionality
Figure 11. T-Mobile and Nextel Respondents Showed the Greatest Interest in Wireless E-Mail
Figure 12. T-Mobile Respondents Showed the Greatest Interest in Purchasing PIM/PDA Functionality
Figure 13. palmOne's Popular Treo 600
Figure 14. RIM's BlackBerry 7750 for CDMA2000 1X Networks
Figure 15. Motorola's Successful MPx200 (left) and the MPx, Due to Ship Later This Year
Figure 16. Sony Ericsson's P900 (left), and P910, Due Out Later in the Year
Figure 17. HP's iPAQ h6300 Pocket PC, Due Out This Month
Figure 18. Orange's SPV C500, Reportedly the World's Smallest Smartphone
Figure 19. Nokia's N-Gage QD and 9500
Figure 20. Fujitsu's Coming FOMA F900iT for NTT DoCoMo

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