Life Convergence?: Exploring Early Market Demand for “Integrated” Residential Services (I/RS) Part One: Fixed-line/Wireless

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Life Convergence?: Exploring Early Market Demand for “Integrated” Residential Services (I/RS) Part One: Fixed-line/Wireless

Service: Residential Voice & Data
Report Number: IN0401744IA
Publication Date: October 2004
Number of Pages: 35
Report Price: $2,995 U.S. Dollars
Analyst: Amy Cravens

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Abstract
While Integrated Residential Services are far from the current status quo, customers are showing increasing strong potential interest in on-going services that will allow them to create, control and personalize a unified communication experience across networks. In-Stat/MDR, through a primary research study drawing on their Technology Adoption Panel, found that there was a high level of interest for integrated services. This report explores consumer interest in, and willingness to pay for, such services, as well as which behaviors or demographic profiles might indicate early adoption of these services.

Table of Contents

Executive Summary
Methodology
- Forecasting Techniques
- Structured Research Sources
  - Integrated Communications Services Survey, 2004
  - US Census Bureau
Market Demographics
- US Population
- US Households
- US Telecommuters
  - Telecommuters by Size of Business
Is the Market Ready for "I/RS"?
- Early Market Demand
  - The I/RS Triad: Unity, Control and Flexibility
    - "One-Phone" Services = Unity
    - Call Management (Presence Awareness) = Control
    - E-mail/Voicemail Integration = Flexibility
  - Creature "Comforts" = Personalized Churn Busters?
    - "Caller Tunes" (Ring-Tones) = Personal-tainment
    - Online Phone Book = Portable Personal Information
Profiling Early Market Buyers
- "Life-cycle": Age-based Profiling
- "Money-bags": Income-based Profiling
"Dazed & Confused?"
- "Denial of Service…": No Interest
  - Life-cycle: No Interest
  - Money-bags: No Interest

The Confused: "Can't Conceptualize…"
- Life-cycle: Lack of Conceptualization
- Money-bags: Lack of Conceptualization

Buying Preferences for I/RS
- Packaging Preferences
  - Packaging Preferences by Age of Respondent
  - Packaging Preferences by Income of Respondent
- Preferences for Potential I/RS Providers
  - Provider Preferences by Age of Respondent
  - Provider Preferences by Income of Respondent
From Bundled to Integration?

Who's Buying Bundled Services?
From Bundled to Integration?

The Telecommuter Angle

Who's Telecommuting?
The Telecommuter Angle

Conclusion

List of Tables

Table 1. US Population, by Age (in Thousands) - 2003-2008
Table 2. US Households by Household Income (in Thousands) - 2003-2008
Table 3. US Telecommuter Population (Full and Part-time) by Size of Business, 2003-2008
Table 4. Would Consider Purchasing Integrated Services by Age
Table 5. Would Use Integrated Services if Free by Age
Table 6. Would Consider Purchasing Integrated Services by Income
Table 7. Would Use Integrated Services if Free by Income Level
Table 8. "The Uninterested"s by Age
Table 9. "The Uninterested"s by Income
Table 10. New Service Confusion by Age
Table 11. New Service Confusion by Income
Table 12. Packaging Preferences for Integrated Services by Age
Table 13. Packaging Preferences for Integrated Services by Income
Table 14. Why Providers are Preferred
Table 15. Provider Preferences for Integrated Services by Age (Multiple Responses Accepted) 28
Table 16. Provider Preferences for Integrated Services by Income (Multiple Responses Accepted)
Table 17. Would Consider Purchasing Integrated Services: Bundled Service Subscribers Compared to Other Respondents
Table 18. Packaging Preferences for Integrated Services: Bundled Service Subscribers Compared to Other Respondents
Table 19. Would Consider Purchasing Integrated Services: Telecommuters Compared to Other Respondents
Table 20. Packaging Preferences for Integrated Services: Telecommuters Compared to Other Respondents

List of Figures

Figure 1. Interest Level in Integrated Residential Services (Excludes "Don't Knows")
Figure 2. Total US Population (in Thousands) - 2003-2008
Figure 3. Total US Households (in Thousands) - 2003-2008
Figure 4. US Telecommuter Population (Full and Part-time), 2003-2008
Figure 5. Would Seriously Consider Purchasing Integrated Services or Would Use if Offered for Free
Figure 6. Would Not Consider Purchasing Integrated Services and Would Not Use if Offered for Free
Figure 7. Survey Respondents: Interested, Not Interested, and Can't Conceptualize
Figure 8. Packaging Preferences for Integrated Services
Figure 9. Provider Preferences for Integrated Services (Multiple Responses Accepted)
Figure 10. Incidence of Bundled Service Purchase
Figure 11. Purchasing Multiple Bundles
Figure 12. Telecommuter Respondents

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