Telefonica Moviles Operator Profile

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Telefonica Moviles Operator Profile

Service: Global Mobile Operator Strategies
Report Number: IN0401803GM
Publication Date: October 2004
Number of Pages: 39
Report Price: $1,995 U.S. Dollars
Analyst: Ken Hyers

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Abstract
Spain’s Telefónica is the world’s fifth largest mobile operator, as measured by the number of subscribers it has worldwide, and is one of the most internationally focused, with more customers outside of its home market, than within it. It has made its goal to become, and currently is, the leading provider of wireless services for the Spanish and Portuguese speaking world. In the first quarter of 2004, Telefónica cemented its already strong position in Latin America through the purchase of BellSouth’s entire South, Central, and Caribbean wireless properties, for $5.85 billion.

Telefónica already dominates nearly every market that it operates in, and through organic growth, partnerships, and acquisition, it intends to conquer the rest of the Hispanic world. Telefónica’s interests include wireline, wireless, and broadband Internet services, and it relies on a innovative mix of the services to support its worldwide ambitions.

Table of Contents

Executive Summary
Methodology
Introduction
Operator Background
- Key Management
- Telefónica Móviles, S.A.
  - Broadband & Data Strategy
  - Income and Capital Expenditures (CAPEX)
- Geographic Areas of Operation
  - Telefónica Móviles (Spain)
    - Telefónica Móviles UMTS plans in Europe
- Latin American Mobile Operations
  - Telefónica Móviles' Bell South Acquisition
  - Telefónica's Network Migration Strategy in Latin America
- Telefónica's Latin American Properties
  - Unifon (Argentina)
  - Vivo (Brazil)
  - Telefónica Móvile de Chile
  - Columbia
  - Telefónica Móviles de El Salvador
  - Guatemala
  - Telefónica Móviles Mexico (Mexico)
  - Nicaragua
  - Panama
  - Telefónica del Peru
  - Puerto Rico
  - Uruguay
  - Venezuela
SWOT Analysis
- Telefónica Móviles, S.A. Market Position
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
- Telefónica Móviles, S.A. Competitive Position
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
- Telefónica Móviles, S.A. Market Growth Prospects
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
- Telefónica Móviles, S.A. Network Build out Strategy
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
Conclusion

List of Tables

Table 1. Telefónica's Relative Ranking by Country (1H 2004)
Table 2. Contract Award Summary
Table 3. Telefonica's Major Geographic Areas of Operations (Subscribers in Thousands)
Table 4. Spanish Wireless Market Subscribers, 2002 - 2003 (Subscribers in Thousands)
Table 5. Spanish Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 6. Latin American Subscriber Growth, 1999 - 2003 (Subscribers in Thousands)
Table 7. Telefónica's Relative Current Ranking in Latin America
Table 8. Unifon's Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 9. Argentine Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thoudsands)
Table 10. Vivo's Subscriber Growth in Brazil 2002 to 2003 (Subscribers in Thousands)
Table 11. Brazilian Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 12. Telefónica Móviles de Chile's Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 13. Chilean Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 14. BellSouth Columbia's Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 15. Columbian Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 16. Telefónica Móviles de El Salvador Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 17. El Salvadoran Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 18. Telefónica Móviles Guatemalan Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 19. Guatemalan Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 20. Telefónica Móviles México's Subscriber Growth, 2002 to 2003 (Subscribers in Thousands) - see previous notes about these tables)
Table 21. Mexican Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 22. Nicaraguan Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 23. Nicaraguan Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 24. Panamanian Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 25. Panamanian Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 26. Telefónica del Peru Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 27. Peruvian Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 28. Puerto Rican Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 29. Puerto Rican Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 30. Uruguayan Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 31. Uruguayan Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)
Table 32. Venezuelan Subscriber Growth, 2002 to 2003 (Subscribers in Thousands)
Table 33. Venezuelan Wireless Subscriber Forecast, 2004 - 2009 (Subscribers in Thousands)

List of Figures

Figure 1. Telefonica's Major Global Mobile Properties, as a Percentage of Total Subscriber Base, EOY 2003

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