Vodafone: Success Secrets of the Global Operator

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Vodafone: Success Secrets of the Global Operator

Service: Global Mobile Operator Strategies
Report Number: IN0401855GM
Publication Date: November 2004
Number of Pages: 29
Report Price: $1,995 U.S. Dollars
Analyst: Ken Hyers

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Abstract
Vodafone is the largest operator of multiple, multi-national wireless networks in the world. Its combined size is only eclipsed by that of China Mobile, but China Mobile only operates in one country, while Vodafone offers services to more than 139 million customers in 26 different countries around the world. Vodafone has reached this position through a process of skillful acquisitions of networks in different countries, and strong management skills and operational techniques that have allowed it to build out wireless networks that are highly competitive. Its strengths are enhanced by the fact that it can offer data services that customers can access using the highly evolved third-generation networks that it has rolled out in many markets.
This report examines Vodafone’s market position, assesses its strengths and weaknesses, and explains the threats the operator faces, how it must respond to those threats, and where opportunities for future growth will come from.

Table of Contents

Executive Summary
Methodology
Introduction
- Vodafone History
- Vodafone Organizational Structure
  - Vodafone H eadquarters:
- Vodafone Regional Operations
  - UK & Ireland
    - UK
    - Ireland
- Vodafone Northern Europe
  - Germany
  - Hungary
  - Netherlands
  - Sweden
- Vodafone Southern Europe
  - Greece
  - Italy
  - Portugal
  - Spain
  - Other Southern European
- Vodafone Asia Pacific
  - Japan
  - Australia & New Zealand
- USA
- Partner Networks
Vodafone SWOT Analysis
- Vodafone Strengths
- Vodafone Weaknesses
- Vodafone Opportunities
- Vodafone Threats
Conclusions

List of Tables

Table 1. Vodafone's Major Areas of Operations
Table 2. Vodafone UK ARPU June 2003 through June 2004
Table 3. Vodafone UK Subscriber Growth June 2003 through June 2004
Table 4. Vodafone Ireland ARPU June 2003 through June 2004
Table 5. Vodafone Ireland Subscriber Growth June 2003 through June 2004
Table 6. Vodafone Germany ARPU June 2003 through June 2004
Table 7. Vodafone Germany Subscriber Growth June 2003 through June 2004
Table 8. Vodafone Hungary ARPU June 2003 through June 2004
Table 9. Vodafone Hungary Subscriber Growth June 2003 through June 2004
Table 10. Vodafone Netherlands ARPU June 2003 through June 2004
Table 11. Vodafone Netherlands Subscriber Growth June 2003 through June 2004
Table 12. Europolitan Vodafone ARPU June 2003 through June 2004
Table 13. Europolitan Vodafone Subscriber Growth June 2003 through June 2004
Table 14. Vodafone Greek ARPU June 2003 through June 2004
Table 15. Vodafone Greek Subscriber Growth June 2003 through June 2004
Table 16. Vodafone Italy ARPU June 2003 through June 2004
Table 17. Vodafone Italy Subscriber Growth June 2003 through June 2004
Table 18. Vodafone Portugal ARPU June 2003 through June 2004
Table 19. Vodafone Portugal Subscriber Growth June 2003 through June 2004
Table 20. Vodafone Spain ARPU June 2003 through June 2004
Table 21. Vodafone Spain Subscriber Growth June 2003 through June 2004
Table 22. Vodafone Japan Subscriber Growth June 2003 through June 2004
Table 23. Vodafone Japan ARPU June 2003 through June 2004
Table 24. Vodafone ANZ ARPU June 2003 through June 2004
Table 25. Vodafone ANZ Subscriber Growth June 2003 through June 2004
Table 26. Vodafone's Network Partners

List of Figures

Figure 1. Vodafone Organizational Chart

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