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| Entertainment Industry Survey: Perceptions
Of Piracy, PC Industry, PVRs And Competition |
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In-Stat/MDR conducted a survey of 1,806
readers of Variety, Broadcasting & Cable and Multichannel News to
better understand the entertainment community’s perceptions about
emerging digital technologies and their impact on electronic entertainment.
This report details the findings of this fascinating survey, helping
the reader find out exactly what those who own the content think about
both the new technologies impacting their business and the companies
from the new media space that are helping to reshape the future.
Over one-quarter of all participants believed that piracy was
already having an impact on their business, but another quarter of
respondents did not foresee piracy having a major impact at all. Over
one-third of those in film were likely to see a strong impact on their
business today. There was a direct correlation between those who saw
piracy as a threat and those who believed in the importance of enforcing
copyright laws.
The survey also asked about the Personal Computer industry and
three companies: Microsoft, Apple and IBM. We obtained specific comments,
both pro and con, about the PC industry, its emergence into the Entertainment
market, and about each company. |
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- Executive Summary
- Previously
Published Reports That Provide More Information
- Demographics
of Survey Respondents
- Respondents
By Industry Segment
- Respondents
By Individual Job Function
- Attitudes Toward
Content Protection, Piracy and Anti-Piracy
- Production,
Distribution, And Physical Media Aspects
- Respondents
Involved In Content Protection Initiatives
- Respondents
Involved With DVD Or VHS Tape
- When Will
Piracy Have An Impact On Your Company's Revenues?
- How Serious
Is The Threat Of Piracy To Your Company's Revenues?
- Comparison
Between All Home Entertainment Respondents And Those Who Said
They Are Currently Losing Revenues To Piracy
- Will Piracy
Be As Rampant As It Was In The Music Industry?
- Perceptions
About Importance Of Digital Rights Management
- Perceptions
About Watermarking For Physical Media
- Perceptions
About Subscriptions With Limited Life Spans
- Alternative
Methods of Copy Protection
- Perceptions
Of On-Line Media Delivery Services
- When Will
On-Line Media Delivery Services Become Important?
- Subscription
Model Versus Pay-Per-Use Or Both
- Perceptions
Of Potential Threats To Revenue Growth
- Piracy As
The Number One Threat To Revenue Growth
- Shrinking
Audiences As A Threat To Revenue Growth
International Competition As A Threat To Revenue Growth
- Pricing Competition
As A Threat To Revenue Growth
- Summary Of
Threats To Revenue Growth
- Threats
To Revenue Growth For Cinematic Release Of Movies
- Threats To TV
Advertising
- Threat
To TV Advertising Due To DVD Viewing
- Threat
To TV Advertising Due To PVRs
- Threat
To TV Advertising Due To Premium Cable TV Viewing
- Threat
To TV Advertising Due To the Playing Of Video Games
- So what
does this portend for TV advertising?
- Summary Of
Threats To TV Advertising
- Threats to
TV Advertising By Industry and Job
- Perceptions
Of Technology Companies And The Entertainment Industry
- Perceptions
Of Microsoft
- Further
Perceptions Of Microsoft - Specific Comments
- Perceptions
Of Apple
- Perceptions
Of The Personal Computer Industry
- Perceptions
About Regulatory And Enforcement Issues
- Perceptions
About The Importance Of The Video Game Industry
- Table 1. Executive
Summary Table - Ranking Of Key Threats To The Industry
- Table 2. Top Threats
to TV Advertising By Industry and Job
- Table 3. Comments
about Microsoft from Entertainment Industry Respondents
- Table 4. Further
Perceptions Of Microsoft
- Table 5. Comments
about Apple from Entertainment Industry Respondents
- Figure 1. Survey
Participant by Industry
- Figure 2. Survey
Participant by Job Function
- Figure 3. Are You
Involved In The Content Protection Initiatives Of Your Company?
- Figure 4. Are You
Involved With Physical Media - DVD or VHS Tape?
- Figure 5. When
Will Piracy Have An Impact On Your Company's Revenues?
- Figure 6. How Serious
Is The Threat Of Piracy To Your Company's Revenues?
- Figure 7. Comparison
Between All Home Entertainment Respondents And Those Who Are Currently
Losing Revenues To Piracy
- Figure 8. Will
Piracy Be As Rampant As It Was In The Music Industry?
- Figure 9. How Important
Is Digital Rights Management?
- Figure 10. How
Important Is Watermarking For Physical Media
- Figure 11. How
Important Are Subscriptions With Limited Life Spans?
- Figure 12. Alternative
Methods Of Copy Protection
- Figure 13. When
Will On-Line Media Delivery Services Become Important?
- Figure 14. Which
Payment Method Will Be Best For On-Line Media Delivery Services?
- Figure 15. Piracy
As A Threat To Revenue Growth
- Figure 16. Shrinking
Audiences As A Threat To Revenue Growth
- Figure 17. International
Competition As A Threat To Revenue Growth
- Figure 18. Pricing
Competition As A Threat To Revenue Growth
- Figure 19. Summary
Of Threats To Revenue Growth
- Figure 20. Threats
To Revenue Growth For Cinematic Release Of Movies
- Figure 21. Threat
To TV Advertising Due To DVD Viewing
- Figure 22. Threat
To TV Advertising Due to PVRs
- Figure 23. Threat
To TV Advertising Due To Premium Cable TV Viewing
- Figure 24. Threat
To TV Advertising Due To Video Games
- Figure 25. Summary
Table: Somewhat of Serious Threat and Very Serious Threats to TV Advertising
- Figure 26. What
do you think about Microsoft selling products and services to entertainment
production and distribution industries?
- Figure 27. What
do you think about Apple selling products and services to entertainment
production and distribution industries?
- Figure 28. Do the
following companies have good products or services to offer to the entertainment
production and distribution industries?
- Figure 29. May
Become A Big Competitor
- Figure 30. How
important will government regulation and enforcement of copyright laws
to be to maintain a climate of profitable growth in your industry?
- Figure 31. How
important will the video game business be to your industry in coming
years?
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