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| Digital Multimedia Broadcasting in Korea |
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The Digital Multimedia Broadcasting (DMB)
market in Korea is about to take flight. Driven by a convergence of
interests between consumer demand, operator ambitions, leading-edge
network and device capabilities, and government policy, the Korean
DMB market is expected to surpass $800 million in annual revenues
by the end of the decade.
This report, drawn from extensive industry research and interviews
with DMB insiders, includes the following:
- Background on the development of DMB, including technology
innovation, standards development, operator strategies, consumer demand
factors, and regulatory influences
- Analysis of DMB technologies, including detailed comparisons
of Satellite DMB (S-DMB) and Terrestrial DMB (T-DMB), as well as technology
alternatives, such as streaming multimedia over 3G networks, DVB-H,
and satellite broadcasting
- Assessment of handset technical requirements and technology
hurdles
- Survey of the DMB regulatory environment, including profiles
of key regulatory agencies and summaries of current issues
- Profiles of key players in the emerging DMB market, including
service providers, industry consortia, content providers, and handset
vendors
- Analysis of consumer preferences for DMB services, including
content and devices
- Summary of planned DMB service offerings and pricing
- S-DMB and T-DMB subscriber, revenue, and device forecasts,
2004-2010 |
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- Executive Summary
- Research Methodology
- Introduction
- The DMB Concept
- The DMB Difference
- The Definition
of DMB
- Background on
the Development of DMB in Korea
- History of
DMB Technology Development
- Technology
Trial Experiences
- Industry Drivers
- Subscriber
Demand
- DMB Technology
Issues
- Satellite DMB
(S-DMB) vs. Terrestrial DMB (T-DMB)
- Technology
Alternatives for Delivery of Digital Multimedia
- Streaming
Multimedia over 3G Networks
- DVB-H
- Satellite
Broadcasting
- Others
- Handset Technical
Requirements and Technology Hurdles
- Battery
Life
- High-Quality
Color Displays
- In-Building
Coverage
- Other Technology
Issues
- DMB Regulatory
Issues
- The Significance
of DMB Regulatory Issues
- Profiles of
Regulatory Agencies
- Korean
Broadcasting Commission (KBC)
- Ministry
of Information and Communications (MIC)
- Issues
- Time and
Selection Criteria of Service Providers
- The Broadcasting
Development Contribution Fund
- Channel
Structure and Operation
- Technology
License Fee
- Profiles of
Key Players in the Emerging DMB Market
- Service Providers
- Industry Consortia
- TU Media
Corp.
- Mobile
Broadcasting Corp. (MBCo.)
- Content Providers
- Handset Vendors
- Samsung
- LGE
- SKTeletech
- Pantech
& Curitel
- DMB Customer
Demand and Preferences
- Consumer Interest
in Subscription
- Important Subscription
Factors
- Preferred Features
and Content
- DMB Product
Offerings
- DMB Deployment
Plans
- Types of Content
Available
- Service Provider
Strategies for Sales and Distribution of DMB Services
- DMB Service
Pricing
- DMB Terminals
- Korean DMB Market
Forecasts, 2004-2010
- S-DMB Subscribers
and Revenues
- T-DMB Subscribers
and Revenues
- DMB-Capable
Handset Revenues
- Summary and
Conclusions
- Table 1. T-DMB
vs. S-DMB
- Table 2. DMB vs.
IMAP Service of Satellite Broadcasting
- Table 3. Specification
Proposal of DMB Video/Audio
- Table 4. TU Media's
DMB Business Schedule
- Table 5. DMB Service
Schedule
- Table 6. Channel
Comparisons, TU Media vs. MBCo
- Table 7. Competitive
Comparisons, T-DMB vs. S-DMB vs. VOD
- Figure 1. Research
Diagram
- Figure 2. Comparison
Between DMB and Other Multimedia Formats
- Figure 3. S-DMB
and T-DMB Network Configurations
- Figure 4. Satellite
Broadcasting Network Configuration
- Figure 5. SKT's
DMB Schedule
- Figure 6. Share
Structure of TU Media Corp.
- Figure 7. Samsung
Electronics' S-DMB Chip for Handsets
- Figure 8. Samsung
Electronics' S-DMB Phone (SCH-B100)
- Figure 9. Samsung
Electronics' T-DMB Handset
- Figure 10. LD Electronics'
S-DMB Phone (SB100)
- Figure 11. Consumer
Interest in T-DMB Service Subscription
- Figure 12. Consumer
Interest in S-DMB Service Subscription
- Figure 13. Important
Subscription Factors for DMB
- Figure 14. Features
Requested for DMB Services (Multiple responses accepted)
- Figure 15. Favored
Broadcasting Genres
- Figure 16. Usage
Pricing Comparisons, VOD vs. S-DMB
- Figure 17. Types
of DMB Terminals
- Figure 18. S-DMB
Subscriber Forecasts (Subscribers in Millions)
- Figure 19. Growth
of EV-DO Subscribers (Subscribers in Millions)
- Figure 20. S-DMB
Revenue Forecasts (US$ in Millions)
- Figure 21. T-DMB
Subscriber Forecast (Subscribers in Millions)
- Figure 22. T-DMB
Revenue Forecast (US$ in Millions)
- Figure 23. DMB-Capable
Handset Revenue Forecasts (US$ in Millions)
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