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HD? High-Def TV Service Now In Over
10 Million Homes |
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High-definition
television offers the viewer a remarkable
improvement in both visual and audio
quality. In fact, most industry observers
would agree that the enhanced viewing
experience of HDTV is unquestionably
superior to anything previously known.
At the same time, it is important to
realize that we are still in the early
stages of the transition from the tried-and-true
world of analog television to a digital
and high-definition TV world.
This report examines the availability
of high-definition television services
around the world. It covers market and
industry drivers for HDTV service subscribers
and viewers, and discusses how the availability
of HD programming and the development
of different HD business models are
impacting the market for HDTV services.
The report also takes an in-depth
look at existing HDTV service providers,
and provides the results of a US consumer
survey about the use of, and knowledge
of, HDTV services. It provides five-year
forecasts for worldwide HDTV households
by transmission platform (satellite,
cable, and terrestrial), worldwide HDTV
households by geographic region, US
HDTV households, and the installed base
of US HDTV sets. |
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- Executive
Summary
- Methodology
- Momentum
Builds for Digital TV
- An
Overview of Digital TV and HDTV
- How
HDTV Differs from Analog TV
- Digital
Television Sets and Monitors
- Watching
High-Definition TV
- Business
Models for HDTV Service
- Market
Trends for HDTV Services
- HDTV
Market Drivers
- HDTV
Market Challenges
- Consumer
Survey: U.S. HDTV Services
- Key
Findings of the Survey
- How
Many TV Sets Do You Have in Your Home?
- How
Do You Receive Your Primary TV Signal at Home?
- Do
You Own a Digital TV Set?
- Is
Your Digital TV Set a High-Definition TV Set?
- Do
You Receive and Watch HDTV Programming on Your TV
Set?
- Do
You Subscribe to an HDTV Service?
- Which
Service Provider Provides Your HDTV Service?
- How
Much Do You Pay Per Month for Your HDTV Service?
- Do
You Have a High-Definition Capable Set Top Box?
- Do
You Lease the HD Set Top Box, or Did You Buy It?
- What
Company Manufactured Your HD Set Top Box?
- What
Model of HD Set Top Box Do You Have?
- How
Much Did You Pay for Your HD Set Top Box?
- Have
You Ever Watched HD Programming on an HDTV Set?
- Where
Did You See the HD Programming on an HDTV Set?
- Why
Don’t You Have HDTV Service?
- How
Interested Are You in Receiving HD Programming?
- When
Do You Think You Might Get HDTV Service?
- HDTV
Service Providers
- Cable
HDTV Services
- Satellite
HDTV Services
- Terrestrial
HDTV Services
- Total
Worldwide HDTV Households
- HDTV
Forecasts: HDTV Households
- HDTV
Trends & Assumptions Shaping the Forecasts
- HDTV
Households by Transmission Platform
- Worldwide
HDTV Households by Geographic Region
- US
HDTV Households & the US Installed Base of HDTV
Sets
- A
Few Concluding Points
- Table 1. HDTV Service
Providers Business Models: Equipment and Service Pricing
- Table 2. Market
Drivers and Market Challenges
- Table 3. Consumer
Survey: How Many TV Sets Do You Have in Your Home?
- Table 4. How Do
You Receive Your Primary TV Signal at Home?
- Table 5. Do You
Own a Digital TV Set?
- Table 6. Is Your
Digital TV Set a High-Definition TV Set?
- Table 7. Do You
Receive and Watch HDTV Programming on Your TV Set?
- Table 8. Do You
Subscribe to an HDTV Service?
- Table 9. Which
Service Provider Provides Your HDTV Service?
- Table 10. How Much
Do You Pay Per Month for Your HDTV Service?
- Table 11. Do You
Have a High-Definition Capable Set Top Box?
- Table 12. Do You
Lease the HD Set Top Box, or Did You Buy It?
- Table 13. What
Company Manufactured Your HD Set Top Box?
- Table 14. What
Model of HD Set Top Box Do You Have?
- Table 15. How Much
Did You Pay for Your HD Set Top Box?
- Table 16. Have
You Ever Watched HD Programming on an HDTV Set?
- Table 17. Where
Did You See the HD Programming on an HDTV Set?
- Table 18. Why Don’t
You Have HDTV Service?
- Table 19. How Interested
Are You in Receiving HD Programming?
- Table 20. When
Do You Think You Might Get HDTV Service?
- Table 21. Worldwide
Cable HDTV Subscriber Households
- Table 22. Worldwide
Satellite HDTV Households
- Table 23. Worldwide
HDTV Terrestrial Households by Country
- Table 24. Worldwide
HDTV Households by Platform, March 2005
- Table 25. Worldwide
HDTV Households by Region, March 2005
- Table 26. Worldwide
HDTV Household Forecast by Transmission Platform (Households in Thousands)
- Table 27. Worldwide
HDTV Household Forecast by Region (Households in Thousands)
- Table 28. US HDTV
Household and HDTV Set Installed Base Forecast (Units in Thousands)
- Figure 1. Consumer Survey:
How Many TV Sets Do You Have in Your Home?
- Figure 2. How Do You Receive
Your Primary TV Signal at Home?
- Figure 3. Do You Own a
Digital TV Set?
- Figure 4. Is Your Digital
TV Set a High-Definition Set?
- Figure 5. Do You Receive
and Watch HDTV Programming on Your TV Set?
- Figure 6. Do You Subscribe
to an HDTV Service?
- Figure 7. Which Service
Provider Provides Your HDTV Service?
- Figure 8. How Much Do You
Pay Per Month for Your HDTV Service?
- Figure 9. Do You Have a
High-Definition Capable Set Top Box?
- Figure 10. Do You Lease
the HD Set Top Box, or Did You Buy It?
- Figure 11. What Company
Manufactured Your HD Set Top Box?
- Figure 12. How Much Did
You Pay for Your HD Set Top Box?
- Figure 13. Have You Ever
Watched HD Programming on an HDTV Set?
- Figure 14. How Interested
Are You in Receiving HD Programming?
- Figure 15. Worldwide HDTV
Household Forecast by Transmission Platform (Households in Thousands)
- Figure 16. Worldwide HDTV
Household Forecast, 2003 – 2009 (Households in Thousands)
- Figure 17. Percentage of
HDTV Households by Region in 2005
- Figure 18. Percentage of
HDTV Households by Region in 2008
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