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| Home Economics:
A Demographic & Technographic Profile of the US Consumer
Market |
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From computers to wireless phones,
technology has entered the mainstream and these products
and services continue to push further into the US consumer
market. Yet, while these technologies have become very
common, they are not ubiquitous. There are differences
in adoption rates among different age, ethnic, and income
groups. |
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- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Telecom Survey, 2004
- US Census
Bureau
- Market Demographics
- US Population
- US Population
by Ethnicity
- US Households
- Consumerization
of Technology
- Personal Computers
- Forecast
of Computer Households
- Internet
- Forecast
of Internet Households
- Wireless
- Forecast
of Wireless Subscribers
- Conclusion
- Table 1. US Population
by Ethnicity (in Thousands) - 2004-2009
- Table 2. US Households
by Household Income (in Thousands) - 2004-2009
- Table 3. US Computer
Households by Income (in Thousands), 2004-2009
- Table 4. US Computer
Households by Ethnicity (in Thousands), 2004-2009
- Table 5. US Internet
Households by Income (in Thousands), 2004-2009
- Table 6. US Internet
Households by Ethnicity (in Thousands), 2004-2009
- Table 7. US Wireless
Subscribers by Age (in Thousands), 2004-2009
- Table 8. US Wireless
Subscribers by Ethnicity (in Thousands), 2004-2009
- Figure 1. US Households
& Population, 2004-2009
- Figure 2. US Population
(in Thousands) - 2004-2009
- Figure 3. Total
US Households (in Thousands) - 2004-2009
- Figure 4. Personal
Computers per Household - US Consumer, 2004
- Figure 5. US Computer
Households (in Thousands), 2004-2009
- Figure 6. Internet
Users by Type of Access
- Figure 7. Plans
to Adopt Internet Access in Next 12 Months
- Figure 8. US Internet
Households (in Thousands), 2004-2009
- Figure 9. Percent
of Wireline/Wireless Calls that are Local/Long Distance (Respondent
Base of Wireline and Wireless Users)
- Figure 10. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months
- Figure 11. US Wireless
Subscribers (in Thousands), 2004-2009
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