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| Virgin Mobile:
Insight into a Global MVNO |
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This is a profile of the
original Mobile Virtual Network Operator (MVNO)
Virgin Mobile, which now has operations in the UK,
North America and Australia. The report includes
historic financial and subscriber data for its publicly-traded
UK operation, and assements of its failed subsidiary
in Singapore. Full SWOT analysis, as well as potential
future partners in Africa, Asia and Latin America,
is also included. |
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Executive Summary
- Methodology
- Introduction
- History
- Ownership Structure
- Key Executives
(UK)
- Regional Operations
- UK
- The US
- Australia
- Canada
- Singapore
- Potential International
Ventures
- Supplier Relationships
- Key Operating
Metrics
- Subscribers
- Total Revenue
- ARPU
- Service Revenue
Components
- Data and Voice
ARPU
- Inactive Customers
and Churn
- Cost Per Gross
Addition (CPGA)
- Recent News
- Network Upgrades
- Service Launches
- Major Changes
in Financial Position
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Recommendations
- List of Secondary
Sources
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Table 1. Q1 2003 UK Net Customer Additions
- Table 2. Virgin
Mobile Ownership Structure
- Table 3. Virgin
Mobile’s Geographic Areas of Operations (for six months ending: )
- Table 4. UK Wireless
Market Share as on March 2004
- Table 5. UK Subscribers
September 30 2003 through September 30 2004 (thousands)
- Table 6. K Total
Revenue December 2002 to September 30, 2004 (In ₤ millions)
- Table 7. UK ARPU
September 2003 to September 30, 2004 (₤)
- Table 8. UK Non-Voice
Service Turnover as a percentage of Service Turnover
- Table 9. UK Churn
Rate 30 September 2004 through 30 September 2003
- Table 10. UK Inactive
Subscribers 31 December 2001 through 31 June 2004
- Table 11. CPGA
6 months ended September 2004 to 12 months ended December 2001 (₤)
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Figure 1. Virgin Mobile UK Key Executives
- Figure 2. Virgin
Mobile UK Organizational Chart
- Figure 3. Virgin
Mobile USA Organizational Chart
- Figure 4. Virgin
Mobile Australia Organizational Chart
- Figure 5. Virgin
Mobile Canada Organizational Chart
- Figure 6. Virgin
Mobile’s Potential International Partners
- Figure 7. Virgin
Mobile’s Infrastructure, Handset and Content Suppliers
- Figure 8. UK Data
and Voice percentage of ARPU for September 2004 and March 2004
- Figure 9. Summary
of Virgin Mobile’s SWOT
- Figure 10. UK Mobile
Penetration by Age Group
- Figure 11. High
Growth Markets where the MVNO Model Does Not Exist
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