Table of Contents

• Executive Summary
  
• Methodology For Data Collection
  
• Overview
  
• Music
  
  • Getting Music Files: USB Cable Wins
    
  • Storage: How Much is Enough?
    
  • Sweet Spot for MP3 Phone: $10 to $25 Extra
    
  • Tepid Interest in FM Radio
    
  • Weak Interest in AM Radio
    
• TV
  
  • Broadcast TV Stirs Little Interest
    
  • Paying Extra: Less than $10 to $25 Per Handset
    
  • Slight Interest in Video on Demand (VOD)
    
  • Thumbs Down for Current VOD Payment Model
    
• Paying for Audio or Video Services
  
  • Top Scheme: Pay Per Clip, or Song
    
• Carriers and Multimedia
  
  • Best Multimedia Carrier
    
  • Interest in TV on a Handset by Carrier
    
  • Music Phone Interest by Carrier
    
• Phone Brand
  
  • Interest in a Music Phone by Brand
    
  • Interest in TV Phone by Brand
    
  • Interest in Storage by Phone Brand
    
• Storage
  
  • Removable Storage
    
  • Interest in Removable Storage by Carrier
    
• Demographics
  
  • Occupation
    
  • Age
    
  • Income
    
  • Summarizing End-Users
    
• Handset Forecasts, Technology
  
  • Emerging Mobile TV Rivals
    
• Multimedia Handsets
  
  • Music Phones
    
  • TV and Video Phones
    
• Summary

List of Tables

• Table 1. Worldwide MP3-playing (and other music file formats) Cell Phone Forecast, 2005-2010 (Units in Thousands)
  
• Table 2. Worldwide TV-enabled Cell Phone Forecast, 2005-2010 (Units in Thousands)
  
• Table 3. Comparison of DVB-H and MediaFLO mobile TV technologies

List of Figures

• Figure 1. Just 8.5% of respondents said they were very or extremely interested in buying a cell phone with the capability of playing MP3 or other music files
  
• Figure 2. Nearly three out of four respondents would prefer to “cable” music files from a PC to a cell phone, while slightly more than one in four would prefer to get them over the air from their wireless carrier
  
• Figure 3. One gigabyte of built-in storage for music files was the amount chosen most by respondents
  
• Figure 4. The largest segment of respondents would pay between $10 and $25 extra for a cell phone with MP3 capability
  
• Figure 5. Just 8.6% of respondents were either very or extremely interested in buying a cellular phone with the ability to receive FM radio stations
  
• Figure 6. A very small segment (6.7%) of respondents were either very or extremely interested in AM radio capability on a cellular phone
  
• Figure 7. Just 10.7% of respondents were very or extremely interested in buying a cell phone capable of receiving broadcast TV programming
  
• Figure 8. News and weather were the leading types of programming among respondents who were at least somewhat interested in buying a TV-enabled cell phone
  
• Figure 9. The largest blocks of respondents (45.3%) would pay less than $10 to less than $25 extra for a broadcast TV-enabled cell phone
  
• Figure 10. Just under 12% of respondents were either very or extremely interested in video on demand (VOD) for their cell phones
  
• Figure 11. Most respondents (63.4%) thought the pricing of VCast service was too high at $15 per month
  
• Figure 12. The top payment scheme for buying music or video content was per song or clip, according to 31.8% of the respondents
  
• Figure 13. Verizon Wireless was seen as the wireless carrier with the best multimedia offerings, but the vast majority did not know which carrier to rank best, a clear sign that it is still quite early for these types of services
  
• Figure 14. T-Mobile respondents had the greatest interest in buying a cell phone capable of receiving broadcast TV programs
  
• Figure 15. Sprint PCS and T-Mobile respondents had the greatest interest in buying a cell phone with MP3 or other music file playing functionality
  
• Figure 16. Respondents with Samsung phones had the greatest interest in buying a music-enabled phone
  
• Figure 17. Respondents with LG phones had the greatest interest (13.7%) in buying a cell phone capable of receiving broadcast TV programming
  
• Figure 18. Kyocera respondents had the greatest interest in removable storage on their cell phones
  
• Figure 19. Nearly one in four respondents said removable storage was very or extremely important to have on a cell phone for music files, pictures, video clips or other data files
  
• Figure 20. T-Mobile respondents had the greatest interest in removable storage on a cellular phone
  
• Figure 21. The largest group of respondents identified their jobs as being in the executive or managerial segment of the market
  
• Figure 22. The largest segment of respondents was 55 and older
  
• Figure 23. The largest group of respondents had an annual pre-tax income between $75,000 and $100,000
  
• Figure 24. Sony Ericsson’s W800 Walkman phone
  
• Figure 25. Left to right: LG’s VX8000, UTStarcom’s CDM8940, and Samsung’s SCH-a890
  
• Figure 26. Nokia’s 7710 smartphone