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| Life Convergence?:
Exploring Early Market Demand for “Integrated” Residential
Services (I/RS) Part Two: Fixed-line/Wireless |
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Demand for Integrated Residential
Services is on the rise. In-Stat, through a primary research
study drawing on their Technology Adoption Panel, found
that there was a high level of interest for integrated
services. Research indicates strong potential interest
in integrated services that will allow individuals to
create, control and personalize a unified communication
experience across networks. This report explores consumer
interest in, and willingness to pay for, such services,
as well as which demographic profiles might indicate early
adoption of these services. |
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- Executive Summary
- Methodology
- Forecasting Techniques
- Structured Research
Sources
- Integrated Communication
Service Survey, 2005
- US Census Bureau
- Market Demographics
- US Population
- US Population
by Ethnicity
- US Households
- Is the Market Ready
For I/RS?
- Demand Rising Rapidly
- Convenience is Driving
Demand
- The I/RS Triad: Unity,
Control, Flexibility
- “One-Phone” Services
= Unity
- Call Management
(Presence Awareness) = Control
- E-mail/Voicemail
Integration = Flexibility
- Hitting the Bulls
Eye: Identifying Target Markets
- Family Ties: Who
Needs I/RS
- “Life-cycle”: Age-based
Profiling
- “Money-bags”: Income-based
Profiling
- Loyalty—Churn Impact
- Spending—Revenue Impact
- Anticipated Spend
by Age of Respondent
- Anticipated Spend
by Income of Respondent
- The Telecommuter Angle
- Who’s Telecommuting?
- The Telecommuter
Angle
- Conclusion
- Table 1. US Population
by Ethnicity (in Thousands) – 2004-2009
- Table 2. US Households
by Household Income (in Thousands) – 2004-2009
- Table 3. Would Consider
Purchasing Integrated Services, Members of the Household
- Table 4. Would Consider
Purchasing Integrated Services, Members of the Household (Adjusted for
Presence in Household)
- Table 5. Would Consider
Purchasing Integrated Services, Segmented by Age
- Table 6. Would Consider
Purchasing Integrated Services, Segmented by Income
- Table 7. I/RS Impact
on Provider Loyalty, By Service Type
- Table 8. Anticipated
Spend on I/RS by Type of Service, Segmented by Age
- Table 9. Anticipated
Spend on I/RS by Type of Service, Segmented by Income
- Table 10. Would Consider
Purchasing Integrated Services: Telecommuters Compared to Total Respondents
- Figure 1. Respondent
Interest in Integrated Services
- Figure 2. US Population
(in Thousands) – 2004-2009
- Figure 3. Total US Households
(in Thousands) – 2004-2009
- Figure 4. Would Consider
Purchasing Integrated Services, January 2005 versus August 2004
- Figure 5. Perceived Value
of I/RS
- Figure 6. I/RS Impact
on Provider Loyalty
- Figure 7. Anticipated
Spend on I/RS by Type of Service
- Figure 8. Telecommuter
Respondents
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