Asian Youth Mobile Trends: Devices, Data, and Multimedia

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Report Abstract, Table of Contents, List of Tables, List of Figures

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Asian Youth Mobile Trends: Devices, Data, and Multimedia

Service: Asia Wireless
Report Number: IN0502372AW
Publication Date: May 2005
Number of Pages: 55
Report Price: $2,995 U.S. Dollars
Analyst: Rudy Teng
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Abstract
The youth sector plays a key role in overall Asia Pacific mobile data market development. The key applications include messaging, ring-tones, wallpapers, logos, games, music and videos, and others. The total youth mobile data services revenue reached $15.2 billion in 2004, and the forecast growth rate is estimated at 15.3% from 2004 to 2010.

Because of the importance of the youth sector in the Asia Pacific, this report covers and forecasts top youth applications as well as youth subscribers, by country for 13 countries, in the region. Additionally, assessment is provided on the handset providers and how their products are positioned to compete in the Asian Mobile Youth Market.

Table of Contents

Executive Summary
Definition and Methodology
Overview of Asian Mobile Market
- Overview and Market Size
- Subscriber Penetration
- Revenue Contribution by Voice and Data
- ARPU Contribution by Countries
- Prepaid and Postpaid Contribution by Countries
Analysis of Key Demographic
- Mobile Data Market Segmented by Demographic
Analysis of Asian Youth Trends:� Data and Multimedia Application
- Total Mobile Data Market Size, Growth Forecast, Split by Countries
- Asian Youth Mobile Data Application Analysis
  - Revenue Forecast and Growth Forecast
  - Revenue Contribution by Segments
  - Messaging
    - Revenue Forecast and Growth Forecast
    - Revenue Contribution by Segments
  - Ring-tones, Screensavers, Wallpapers
    - Revenue Forecast and Growth Forecast
  - Games
    - Revenue Forecast and Growth Forecast
  - Music and Video
    - Revenue Forecast and Growth Forecast
  - Others (Information, Mobile Commerce, Betting, etc.)
    - Revenue Forecast and Growth Forecast
    - Comment and Analysis
- Pricing Model Comparison
  - Per-kilobyte Charges (Sample, Comment and Analysis)
  - Pay-as-you-use Model (Sample, Comment and Analysis)
  - Charges Per-minute (Sample, Comment and Analysis)
  - All-you-can-eat Model (Sample, Comment and Analysis)
- Value Chain Analysis
- Revenue Sharing Scheme
- Technology Trends Analysis�Highlight: 3G Impact
- Total Market Drivers and Restraints
  - End-User Aspect
  - Service Provider Aspect
  - Technology Aspect
  - Regulatory Aspect
- Youth Trend Analysis in Key Country Market
  - Japan
    - Overview of the Market Development and Revenue Forecast
    - Youth Demand and Key Service Providers� Strategy
    - NTT DoCoMo, KDDI, Vodafone K K
Analysis of Asian Youth Trends: Devices
- Overall Analysis of the Device Market
  - Key Development Milestones in Digital Cellular Telephones
  - Emergence of Third Generation Cellular Systems
  - Recent Operational Activities (4G)
- Vendor Strategy Analysis
  - Nokia
  - Motorola
  - Sony Ericsson
  - Samsung
  - Siemens
  - Panasonic
  - LG
  - NEC

List of Tables

Table 1. Asia Pacific Youth Mobile Data Market Drivers and Restraints, End-User Aspect, 2004�2010
Table 2. Asia Pacific Youth Mobile Data Market Drivers and Restraints, Service Provider Aspect, 2004�2010
Table 3. Asia Pacific Youth Mobile Data Market Drivers and Restraints, Technology Aspect, 2004�2010
Table 4. Asia Pacific Youth Mobile Data Market Drivers and Restraints, Regulatory Aspect, 2004�2010

List of Figures

Figure 1. Market Factors in Booming Youth Mobile Data Market
Figure 2. Basic Fact and Derived Message about Youth Mobile Data Practice
Figure 3. Segmentation of Asia Pacific Youth Mobile Data Market Assessment
Figure 4. Asia Pacific Total Mobile Market Revenue Forecast 2004-2010
Figure 5. Asia Pacific Country Market Revenue Contribution 2004
Figure 6. Asia Pacific Country Market Growth Potential 2004
Figure 7. Asia Pacific Mobile Subscriber Penetration 2004. 7
Figure 8. Asia Pacific Country Voice and Data Revenue Comparison 2004
Figure 9. Asia Pacific ARPU Contribution 2004
Figure 10. Asia Pacific Prepaid and Postpaid Contribution 2004
Figure 11. Asia Pacific Mobile Data Market Segmented by Demographic Group 2004
Figure 12. Asia Pacific Total Mobile Data Market Revenue Forecast 2004-2010
Figure 13. Asia Pacific Country Market Revenue Contribution 2004
Figure 14. Asia Pacific Youth Mobile Data Market Revenue Forecast 2004-2010
Figure 15. Sample of State-of-the-art Youth Mobile Data Applications
Figure 16. Asia Pacific Youth Mobile Data Market Revenue Contribution by Segment 2004
Figure 17. Asia Pacific Youth Messaging Revenue Forecast, 2004�2010
Figure 18. Asia Pacific Youth Messaging Revenue by Segments, 2004
Figure 19. Asia Pacific Youth Ring-tones, Screensavers, Wallpapers Revenue Forecast, 2004�2010
Figure 20. Asia Pacific Youth Gaming Revenue Forecast, 2004�2010
Figure 21. Asia Pacific Youth Music and Video Revenue Forecast, 2004�2010
Figure 22. Asia Pacific Youth Mobile Data Market Revenue Forecast (Others) 2004-2010
Figure 23. Value Chain of Asia Pacific Youth Mobile Data Market
Figure 24. Sample of a Regional Revenue Sharing Scheme Arrangement
Figure 25. Asia Pacific Proportion of 3G Subscribers, 2004
Figure 26. Japanese Youth Mobile Data Market Forecast, 2004�2010
Figure 27. South Korea Youth Mobile Data Market Forecast, 2004�2010
Figure 28. Chinese Youth Mobile Data Market Forecast, 2004�2010
Figure 29. Australian Youth Mobile Data Market Forecast, 2004�2010
Figure 30. Taiwanese Youth Mobile Data Market Forecast 2004-2010
Figure 31. India Youth Mobile Data Market Forecast, 2004�2010
Figure 32. Hong Kong Youth Mobile Data Market Forecast, 2004�2010
Figure 33. Singapore Youth Mobile Data Market Forecast, 2004�2010
Figure 34. Indonesian Youth Mobile Data Market Forecast, 2004�2010
Figure 35. Malaysian Youth Mobile Data Market Forecast, 2004�2010
Figure 36. Philippines Youth Mobile Data Market Forecast, 2004�2010
Figure 37. New Zealand Youth Mobile Data Market Forecast, 2004�2010
Figure 38. Thailand Youth Mobile Data Market Forecast, 2004�2010
Figure 40. SWOT Analysis for Nokia
Figure 41. SWOT Analysis for Motorola
Figure 42. SWOT Analysis for Sony Ericsson
Figure 43. SWOT Analysis for Samsung
Figure 44. SWOT Analysis for Siemens
Figure 45. SWOT Analysis for Panasonic
Figure 46. SWOT Analysis for LG
Figure 47. SWOT Analysis for NEC

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