For Your Viewing Pleasure: Digital TV Gets Top Billing in Asia

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For Your Viewing Pleasure: Digital TV Gets Top Billing in Asia

Service: Asia Consumer/Convergence
Report Number: IN0502387ACM
Publication Date: April 2005
Number of Pages: 49
Report Price: $2,495 U.S. Dollars
Analyst: Rudy Teng
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Abstract
Among the many countries in Asia, China boasts the largest TV market in the world. Japan enjoys the fastest development in LCD TV globally, and Korean vendors top global TFT-LCD panel shipments while competing with Japan in PDP TV panel production.

In 2004, the Asian digital TV market reached 10.4 million units, led by China, Japan and followed by Korea as the third ranked market. Shipments are expected to reach 28.8 million by 2008 with the largest segment being LCD TVs at that point.

This report covers the Asian Digital TV market segmented by CRT, LCD TV, PDP TV, and RP TV. Included are dollars, units and ASPs through 2008 for China, Japan, Korea, Taiwan and rest of Asia.

Table of Contents

Executive Summary
Methodology
Introduction
- Background
- Definitions and Characteristics of DTV
  - Digital TV Standards
  - Digital TV Production and Transmission
    - Digital TV Reception and Display
Digital TV Broadcasting in Asia
- Japan
- South Korea
- China
- Taiwan
Macro View of Asia DTV Market
- Asia DTV Sets Unit Shipments
- Asia DTV Set ASPs
- Asia DTV Set Revenues
Micro View of Asia DTV Markets
- Japan
- South Korea
- China
- Taiwan
- Others
DTV Brands and Manufacturers in Asia
- Japanese
- Korea
- China
  - Sichuan Changhong
  - Shen Zhen Skyworth
  - SVA
  - Shenzhen Konka
  - Qingdao HAIER
  - TCL
  - Qingdao Hisense
- Taiwanese
  - Digital CRT TV
  - LCD TV
  - PDP TV
  - RP TV

List of Tables

Table 1.� Digital TV Classifications
Table 2.� Digital TV Deployment Plans for Major Countries
Table 3.� Two Major Alliances for Standardization of Digital TV Terrestrial Broadcasting in China
Table 4.� Digital TV System Operator Portfolios in Taiwan
Table 5.� Asia DTV Set Unit Shipments (Unit in Thousands)
Table 6.� Asia DTV Set ASPs (US $)
Table 7.� Asia DTV Set Revenues (US $ in Millions)
Table 8.� Japan DTV Set Unit Shipments (Unit in Thousands)
Table 9.� Japan DTV Set ASPs (US $)
Table 10. Japan DTV Set Revenues (US $ in Millions)
Table 11. Korea DTV Set Unit Shipments (Unit in Thousands)
Table 12. Korea DTV Set ASPs (US $)
Table 13. Korea DTV Set Revenues (US $ in Millions)
Table 14. China DTV Set Unit Shipments (Unit in Thousands)
Table 15. China DTV Set ASPs (US $)
Table 16. China DTV Set Revenues (US $ in Millions)
Table 17. Taiwan DTV Set Unit Shipments (Unit in Thousands)
Table 18. Taiwan DTV Set ASPs (US $)
Table 19. Taiwan DTV Set Revenues (US $ in Millions)
Table 20. Other Asian Countries DTV Set Unit Shipments (Unit in Thousands)
Table 21. Other Asian Countries DTV Set ASPs (US $)
Table 22. Taiwan DTV Set Revenues (US $ in Millions)
Table 23. Digital TV investment and Market Positions of Mainland China TV Manufacturers
Table 24. Major Digital TV Vendors in Taiwan

List of Figures

Figure 1. Digital TV System
Figure 2. Digital TV Functions
Figure 3. Worldwide Digital TV Standards Adoption
Figure 4. Digital Broadcasting Schedule for Japan
Figure 5. Cable TV Penetration Rate in Taiwan
Figure 6. Asia DTV Set Unit Shipments and Growth Rate
Figure 7. Asia DTV Set Revenues (US $ in Millions)

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