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Come On Feel the Noise: Digital Audio Projector Technology, Chips and Equipment

Service: Emerging Semiconductor Chips & Applications
Report Number: IN0502563ESCA
Publication Date: April 2005
Number of Pages: 36
Report Price: $2,995 U.S. Dollars
Analyst: Chris Kissel

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Abstract
Announced in November 2004, Yamaha’s digital audio projection (referred to as YSP-1 Digital Sound Projector by Yamaha) was G4TECHTV’s Best of Show, CES 2005. The YSP-1 employs sound reflections to create virtual sources of surround sound matching a 5.1 configuration.
 
 In-Stat sees digital audio projection (DAP) as an emerging technology. The form factor of the YSP-1 augments thin screens and the speakerless application is the greatest form factor of them all. As the technology becomes less and less expensive, digital audio projector unit shipment will grow. This growth is augmented by the halo effect in the decline of the prices of complement product, namely large form factor consumer video displays. In-Stat expects to see almost US$1 billion in revenue by 2010.
 
 This report encapsulates the mechanism of how surround sound quality is achieved and where digital audio projection (also known as digital sound projection) compares to other delivery methods of sound. The report also provides a five-year forecast for both stand-alone and TV-integrated DiSP solutions, the anticipated bill of materials, the semiconductor opportunity and what semiconductor applications drive the technology. Lastly, In-Stat anticipates that digital audio projection, as a single-source unit, will be incorporated into the form factor of the television itself and will be an important value-added proposition.

Table of Contents

  • Executive Summary
    • DAP - Digital Audio Projection
    • Digital Sound Projection
  • Introduction
  • Methodology
  • Principles of Digital Ventriloquism (Overview of Technology)
  • Digital Audio Projector Systems
    • Pioneer PDSP-1 4
    • Yamaha YSP-1
    • Limitations and Non-Limitations
      • Room Dimensions
      • Material Effects
      • Audio Performance
    • Using Air to Mix Frequencies
  • Competitive Alternatives
    • What System for What Purpose
    • Wired
    • RF
    • By Cost
  • Digital Audio Projector Market (Digital Sound Projector Market)
    • Overall Surround Sound Market
    • DAP Market Projections
    • DAP Integration into TVs
    • Total Market for DAP
    • X-Raying the Internals
  • Bill of Materials
  • Total Semiconductor Opportunity

List of Tables

  • Table 1. Forecast for the Worldwide Digital Audio Projector Market
  • Table 2. Cost of Wired Solutions
  • Table 3. Cost of (RF) Solutions of the Kenwood Fineline HTC-S610
  • Table 4. Direct Competitions to DAP Marketplace as a Stand-alone Form Factor
  • Table 5. Potential Stand-alone Units For DAP Applications
  • Table 6. DAP Integration into Video Display Units
  • Table 7. DAP Total Market (Integrated and Non-Integrated)
  • Table 8. Estimated Bill of Materials for a Typical DAP
  • Table 9. Semiconductor Opportunity From DAP Technology

List of Figures

  • Figure 1. Digital Audio Projection (Digital Sound Projection) Diagram
  • Figure 2. A Comparison of Pioneer’s and Yamaha’s Digital Audio Projectors
  • Figure 3. Parametric Array to a Simple Loudspeaker Comparison
  • Figure 4. ATC’s implementation of the ultrasonic column generator
  • Figure 5. Adoption Rates of New Technologies
  • Figure 6. Yamaha’s YSS920 block diagram

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In-Stat (www.in-stat.com) is the leading provider of actionable market research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our market forecasts, market analysis, and market insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions. Copyright © 2005 In-Stat
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